【DE】FOOD & LIFE presents new Newcomer Award to start-ups

From December 1st to 5th, 2021, FOOD & LIFE will present ideas for the future from the food industry at the Munich Exhibition Center. In the “FOOD.Start.ups” area, the start-up scene ensures extraordinary enjoyment experiences. New this year: The start-up product that inspires most trade fair visitors will receive the FOOD & LIFE NEWCOMER AWARD.




The start-up product that excites the trade fair audience the most receives the FOOD & LIFE NEWCOMER AWARD, which is presented together with StartinFood (© GHM)




A muffin baking mix without industrial sugar for children, a vegan organic dough from the bottle for pan-fried dishes of all kinds, a rosé gin with fruity ingredients, a newly invented date praline, sun-ripened fruits as dried snacks and toppings: Whoever is here through the “FOOD.Start .ups “strolling through FOOD & LIFE, gets a good impression of the current food trends and market innovations.


Together with the cooperation partner StartinFOOD, the new FOOD & LIFE NEWCOMER AWARD 2021 will be presented on the Saturday of the fair. For the first time, trade fair visitors can vote for their favorites (Wednesday to Friday from 9 a.m. to 6 p.m., Saturday until 11:30 a.m.) and win one of ten trial packages from the participating start-ups. Voting takes place on site via voting slip after the tasting of the products that are presented in the “FOOD.Start.ups” area. The start-up with the most votes will be chosen on Saturday, December 4th at 2 p.m. on the Kochbühne.



In the “FOOD START.up Area”, start-ups present current food trends and market innovations (© GHM)


The winner of the first FOOD & LIFE NEWCOMER AWARDS can look forward to great prizes such as a media package worth around 3,000 euros from media partner egoFM and coaching from Food Startup Incubator Weihenstephan and StartinFood. All start-ups exhibiting in the “FOOD.Start.ups” area of ​​FOOD & LIFE 2021 can take part. “FOOD & LIFE demonstrates how innovative, creative and varied the food scene is developing”, says Claudia Weidner, head of the fair. “We are pleased to offer newcomers to the industry a platform on which they can present their product to a broader public for the first time. With the new Newcomer Award we want to support them in their development. ”More information at www.food-life.de/newcomer-award .


Feast with all your senses


FOOD & LIFE will take place parallel to Heim + Handwerk from December 1st to 5th, 2021 at the Munich Exhibition Center. In order to make a visit to the fair safe for everyone, access to the fair grounds is only possible for tested, vaccinated or recovered visitors (proof required). Registration takes place in advance when purchasing the ticket. These are therefore only available online from the end of October: https://food-life.de/tickets



A special highlight this year is the FOOD & LIFE NEWCOMER AWARD (© GHM)





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