【DE】VISION 2021: Industry reunited!

Satisfaction with restart / Good market prospects and high revisit intent / Prophesee and GrAI Matter Labs secure industry awards

After three years of abstinence, the image processing industry met again in person. For the restart, more than 5,400 trade visitors came to the leading trade fair for image processing in Stuttgart. The majority of visitors arrived from Europe this year. Italy, Switzerland, France, Austria, the Netherlands, Belgium, Spain, Poland, Great Britain and Sweden positioned themselves as the top 10 nations from abroad. Contrary to expectations, despite travel restrictions and quarantine regulations, even representatives from the USA, Korea, Japan and Taiwan occasionally attended the industry meeting.


The lectures of the Industrial VISION Days are available on demand via the VISION website. | Photo credits: Landesmesse Stuttgart GmbH



The VDMA Machine Vision as an ideal carrier confirmed the positive basic mood in the industry during the opening of the fair. The order books of the image processing industry are therefore well filled and the demand for components and systems is constantly high. Looking back on 2020, sales of the European image processing industry fell by four percent compared to 2019. For the current year 2021, the VDMA Association Robotics + Automation expects sales growth of the European image processing industry of seven percent again. According to Mark Williamson, Chairman of the Board of the VDMA Machine Vision Department, this was transferred to the mood during VISION 2021. However, one downside in sales development is the worldwide persistent chip shortage: “Camera manufacturers and system integrators – there is virtually no company that does not suffer from the chip shortage. Although this does not cause a market decline, it dampens growth prospects, says Mark Williamson. Nevertheless, the VDMA Machine Vision expects renewed growth of seven percent for the coming year.


The need for personal exchange quickly became noticeable in the two exhibition halls. A lightning survey by the European image processing association EMVA in advance confirmed the importance of trade fairs for companies. According to this, 60 percent of the participants stated that in the last 12 months, without the opportunity for personal meetings, they could only partially achieve their new customer acquisition goals. For exactly these business contacts, the trade fair now again offered a platform on which the participants (95%) felt safe at all times due to the hygiene concept.


In many conversations with exhibiting companies, the high quality of contacts was positively emphasized, which has improved further compared to the last VISION. Compared to trade fairs with image processing participation, the discussions here are much deeper and more detailed. Customers have concrete requirements with corresponding quantities behind them, says Christian Vollrath, Head of Computer Vision at Wenglor, for example. This is reflected in Messe Stuttgart’s figures: More visitors (61%) stated that they were decisively or decisively involved in procurement decisions for image processing solutions in their companies.


For Prophesee, VISION participation was particularly worthwhile. The company was awarded the traditional VISION Award among the four nominees on the second day of the fair. Prophesee’s event-based vision sensor technology is inspired by the human retina. Combined with AI-based processing, it performs the recording process of a scene faster and more efficiently than conventional sensors. For co-founder and CEO Luca Verre, winning the VISION Award 2021 is a special honor: “In an industry that has been working with conventional, image-based processing technology for many years, we want to make a new contribution. The great confirmation we received by winning the VISION Award 2021 is a great honor and recognition for the hard work we have put into our new technology.” Thus, the company represents a trend on the VISION to map new technology approaches that have their origins, for example, in mobile telephony, medicine or the Internet of Things (IoT).


The high number of successful start-ups that presented themselves in the field of VISION Start-up World is also an expression of innovative power. 15 newcomers also presented themselves during the fair in the daily start-up pitch sessions. On the last day of the fair, a top-class jury selected GrAI Matter Labs from the respective day of the day of the fair for the development of their energy-efficient life-ready AI chip as “VISION Start-up 2021″. The company is optimistic about contributing to strengthening the production of AI chips in Europe.


The positive basic mood already allows the exhibiting companies to look forward to the next edition of VISION. VISION is and remains the leading trade fair for image processing for us. We are already looking forward to next year, for which we will once again present highlights of innovations,” confirms Christian Vollrath. 72 percent of visitors are already firmly planning the VISION 2022 again today. From 4th to 6th October 2022 – parallel to the Motek trade fair – the VISION will henceforth be scheduled again every two years. In the meantime, the lectures of the Industrial VISION Days are available on demand via the VISION website.


About the VISION

VISION, the world’s leading trade fair for image processing, will take place in 2022 from the 4th to the 6th October in Stuttgart (Germany). The established trade fair covers the complete spectrum of image processing technology. In addition to top-class exhibitors from all over the world, she convinces with its varied supporting program, such as the world’s largest forum for image processing, the Industrial VISION Days and the VISION Start-up World.

Stay up to date: www.vision-messe.de



GrAI Matter Labs is awarded the title VISION Start-up 2021. The newcomers are optimistic about contributing to strengthening the production of AI chips in Europe with their energy-efficient life-ready AI chip. | Photo credits: Landesmesse Stuttgart GmbH


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