PREMIERE’s CHRISTMAS WORLD is an international exposition, the most famous and influential gift exposition in the world. Since its inception in 1949, the exhibition has become a professional manufacturer to open up European shopping malls, especially German shopping malls. Grasp professional information and understand current international shopping malls The most important exhibition for trends, grasp the latest skills and sign order contracts.
Each exhibition can attract nearly 4,000 exhibitors from more than 60 countries around the world to participate in the exhibition, and the trade audience is close to 100,000. Most of the exhibitors and visitors are satisfied with the exhibition effect. The exhibition is for exhibitors to grasp professional information , Understand the prevailing trend of international shopping malls, sign contracts and develop the most important occasions for international shopping malls.
Market analysis 1. Christmas World: Generally, December is the time when people buy the most gifts in the whole year, followed by Easter in March and November before Christmas. The total gift spending in May ranked fourth, accounting for 7.4% of the total for the year. German gift buyers are always looking for new products.
When the price of a certain gift becomes cheaper due to oversupply, and the sales potential in the mall decreases, the new product can usually find a suitable mall and maintain a good price. As a result, German buyers are often looking for new products and are prepared for the increase in demand and prices of new products. The commodities with the best sales potential in the malls in recent years are: candles; holiday gifts, especially Christmas decorations; characteristic gift boxes and gift wraps; ribbons and bows; stationery; nostalgic calendars; perfumes; potpourri; sesame oil; Ware; handicrafts, artistic materials; plaid.
The expo is highly professional and held once a year. It is only open to professional trading audiences and exhibits good results. The exhibition is divided into three relatively independent exhibition areas according to the content of the goods: Christmas World, Paper World, and Creative World.
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