【DE】German Houses & Messe Düsseldorf : Impressions from the German Houses of the Olympic and Paralympic Games of the past 20 years

 

The German House. Since 1988, every two years (summer and winter) athletes, business partners, journalists and representatives from politics and society have come together under one roof to celebrate the world’s biggest sporting events. There are also press conferences of the German Olympic Sports Confederation, live TV broadcasts of the competitions and various events. The German House offers the ideal setting for exchange and networking – in a unique atmosphere and very close to sport.

 

For 20 years now, Messe Düsseldorf has been building the German Houses for the Olympic Games on behalf of Deutsche Sport Marketing (DSM) 2000 Summer Olympics and, since 2010, for the Paralympic Games too. Messe Düsseldorf has been providing strong support to the German Olympic and Paralympic Family in the design, implementation and organisation of the German Houses – as meeting points and centres of encounters for sports, media and sponsors.

 

 

The facility was first installed in 1988 at the Winter Olympics in Calgary by the National Olympic Committee and the former German Sports Confederation (since 2006: German Olympic Sports Confederation ). Since the 1992 Olympic Games in Barcelona, Deutsche Sport Marketing GmbH, the exclusive marketing agency of the German Olympic Sports Confederation, has been responsible for the organization and implementation of the German House. In 2010 in Vancouver a Paralympic counterpart was established for the first time.

 

Deutsche Sport Marketing (DSM), which is responsible for the German Houses as the official marketing agency of the German Olympic Sports Confederation (DOSB) and the National Paralympic Committee Germany (DBS), has been cooperating with Messe Düsseldorf since the Olympic Games in Sydney 2000. It is with pleasure that Deutsche Sport Marketing GmbH and Messe Düsseldorf have just recently renewed their cooperation for another four years until Tokyo 2020 including PyeongChang 2018.

 

Vancouver 2010 saw Messe Düsseldorf for the first time leverage its experience gained with the leading international REHACARE INTERNATIONAL – International Trade Fair and Congress for Rehabilitation, Care, Prevention, Inclusion – in cooperation with Deutsche Sport Marketing (DSM), also for the benefit of the Paralympic team, by designing, building and organising the German House – as a meeting point and centre for encounters between sports, media and sponsors.

 

Sidney 2000

 

 

They implemented the German House for the first time for the Summer Olympics in Sydney 2000. It found its home in the Balsam Pacific Building, a manufacturer of tartan tracks for sports events, close to Stadium Australia.

 

 

 

 

Photo: Messe Düsseldorf

 

SALT LAKE CITY 2002

On the occasion of the Winter Games in Salt Lake City in 2002 there were two locations: In Salt Lake City, the Deutsches Haus was located in the Alumni House of the University of Utah …

 

Photo: Messe Düsseldorf

 

SALT LAKE CITY 2002

… in Park City a branch was set up in a racquet club.

 

Photo: Messe Düsseldorf

 

ATHENS 2004

With a view of the newly built Olympic Stadium, the German House was located in the German School Athens. The successes of the German athletes were celebrated here in 2004.

 

Photo: Messe Düsseldorf

 

TURIN 2006

 

 

In the mountains of Sestriere we added a prefabricated house to the existing restaurant Il Ritrovo for the 2006 Winter Games in Turin, so that the German team had enough space to relax.

 

 

BEIJING 2008

 

In 2008 the Hotel Kempinski in Beijing became the meeting place for the German team. The garden and several restaurant areas were redesigned for our purposes.

 

Photo: Messe Düsseldorf

 

VANCOUVER 2010

There were again two locations for the 2010 Winter Games: In Vancouver, the German House was a guest at Simon Fraser University (SFU) in the middle of downtown Vancouver.

Team Germany pitched its tents at the Nicklaus North Golf Club in Whistler. Afterwards the German House Paralympics took place in the same location for the first time!

 

Photo: Messe Düsseldorf

 

Photo: Messe Düsseldorf

 

LONDON 2012

In London, the medals of the German athletes were celebrated in the listed Museum of London Docklands. This is where the German House was located in 2012.

 

Photo: Messe Düsseldorf

 

Der Goldachter zu Gast im Deutschen Haus London 2012. 01.08.2012 *** Local Caption ***

 

SOCHI 2014

 

 

In 2014, the German team set up their living room in the Chalet restaurant in Krasnaya Polyana for the Winter Games in Sochi.

 

Photo: Messe Düsseldorf

 

Fabian Riessle im Deutschen Haus Sostchi am 18.02.2014 – Olympische Winterspiele 2014, Deutsches Haus in Sotschi. Foto: picture alliance / Robert Schlesinger

 

 

Die Olympiasieger im Skispringen Severin Freund, Marinus Kraus, Andreas Wank und Andreas Wellinger im Deutschen Haus am 18.02.2014 – Olympische Winterspiele 2014, Deutsches Haus in Sotschi. Foto: picture alliance / Robert Schlesinger

 

RIO DE JANEIRO 2016

 

 

 

For the 2016 Summer Games in Rio de Janeiro, the German “Beach House” was located in Barra Blue Beach Point, in the Barra da Tijuca district in south-west Rio, right by the sea.

 

Photo: Messe Düsseldorf

 

Turner Fabian Hambüchen feiert mit den Beach Volleyballerinnen Karla Borger (r) und Britta Büthe (l) seine Goldmedaille im Deutschen Haus am 16.08.2016 – Olympische Sommerspiele 2016, Deutsches Haus in Rio de Janeiro. Foto: picture alliance / Robert Schlesinger

 

Angelique Kerber im Deutschen Haus am 13.08.2016 – Olympische Sommerspiele 2016, Deutsches Haus in Rio de Janeiro. Foto: picture alliance / Robert Schlesinger | Verwendung weltweit

 

Photo: Messe Düsseldorf

 

Photo: Messe Düsseldorf

2018

PYEONGCHANG

 

In PyeongChang, the German House was housed in the Birch Hill Golf Club in the immediate vicinity of the Olympic Village in 2018.

It is the black-red-gold meeting point and thus a centerpiece of the German presence at the Olympic and Paralympic Games.

 

Das Deutsche Haus am 15.02.2018 – Olympische Winterspiele 2018 in PyeongChang. Foto: picture alliance / Kai-Uwe Waerner

 

Das Deutsche Haus am 15.02.2018 – Olympische Winterspiele 2018 in PyeongChang. Foto: picture alliance / Kai-Uwe Waerner

 

It is no coincidence that many commitments in the Olympic and Paralympic environment began in German houses – there companies are “right in the middle of it instead of just there”. The attraction of the Deutsches Haus is not only fed by the emotional closeness to the event, but also by the direct communication options. The partners use this in a variety of ways, for example through specific material or services, interactive guest tools, themed evenings or incentives for employees and customers.

Also for PyeongChang 2018, where the “Birch Hill Golf Club” was set up as the hotspot for the German sports family and their guests on an area of ​​1,500 meters, the German House received atmospheric and formative impulses from the partners – and in return their communication with them generated content – your own and that of the teams. A win for both sides.

 

Das Olympische Maskottchen Soohorang im Deutschen Haus am 15.02.2018 – Olympische Winterspiele 2018 in PyeongChang Foto: picture alliance / Kai-Uwe Waerner

 

Die beiden Goldmedaillen-Gewinner Andreas Wellinger und Laura Dahlmeier im Deutschen Haus am 11.02.2018 – Olympische Winterspiele 2018 in PyeongChang. Foto: picture alliance / Kai-Uwe Waerner

 

Photo: Messe Düsseldorf

 

TOKYO 2020

The meeting point for the German athletes in Tokyo 2020 is the “AQUA CiTY ODAIBA” shopping in the Odaiba neighbourhood. This is a prime location in the immediate vicinity of numerous competition venues boasting vistas of the Tokyo skyline.

 

Photo: Deutsche Sport Marketing / Picture Alliance; Photographer: Kenjiro Matsuo

 

2020 would have seen Messe Düsseldorf realise the German House for the Olympic Games for the eleventh time and for the Paralympic Games for the sixth time now on behalf of Deutsche Sport Marketing (DSM).

The location meets all needs – especially those of the athletes. Benefits include the floor space which allows for flexible interior design, the central location where all sports venues are – by Tokyo standards – within easy reach. Situated less than three kilometres away are the arenas for beach volleyball (Olympic), tennis (Olympic) and wheelchair tennis (Paralympic), climbing (Olympic), basketball (3×3), gymnastics (Olympic), BMX, skateboarding as well as swimming as a triathlon discipline. The Olympic/Paralympic Village and the Media Centre (IBC/MPC) are about six kilometres away, the Olympic Stadium approximately twelve. Since summer 2017 those responsible at Messe Düsseldorf – together with colleagues from their subsidiary in Japan – have been looking for a suitable location inspecting more than 30 facilities.

 

Photo: Deutsche Sport Marketing

 

Every time anew, the German Houses are as individual and unique as the places where they are. Together with them you have the opportunity to be a part.  in Tokyo, Japan, the venue for the 2020 Olympic and Paralympic Games. Originally due to take place from 24 July to 9 August 2020, the event was postponed in March 2020 as a result of the COVID-19 pandemic, the Games of the XXXII Olympiad in Tokyo must be rescheduled to the New dates: 23 July to 8 August 2021 – Tokyo 2020 to safeguard the health of the athletes, everybody involved in the Olympic Games and the international community.

 

 

Photo: Deutsche Sport Marketing

 

Related post
【DE】The most distinctive magical Christmas markets in Germany

Christmas time is coming ! At this time of year, lights are flashing and the atmosphere of Christmas is in Read more

【UK】Hyve Group – one of the world’s leading organisers of international trade exhibitions and conferences and specialise in growing and developing markets

Hyve Group plc, formerly ITE Group plc, is one of the world’s leading organisers of international trade exhibitions and conferences and specialise Read more

【UK】The NEC – one of the world’s top venue management companies

NEC(National Exhibition Centre), the UK’s leading live events business operating in exhibitions, conferences, music, sports, family entertainment and hospitality. Their Read more

【UK】Clarion Events – Delivering market-leading customer outcomes & experiences since 1947

Clarion is one of the world’s leading events organisers, producing and delivering innovative and market-leading events since 1947,  and were Read more

EnglishDeutsch