【DE】Messe Berlin : it has established itself as one of the ten strongest trade fair companies in the world in terms of turnover and growth as well as a reliable economic engine

 

A unique location, innovation trade fair concepts, a successful congress business and a strong international orientation are complemented by many years of expertise, professionalism and distinctive service-based character. These characteristics make Messe Berlin one of the world’s most successful trade fair companies.

 

Messe Berlin has been a popular venue for trade fairs, congresses and exhibitions since 1822. With over 100 events each year, their sales put them among the world’s top 10 event organizers. Two-thirds of all exhibitors at Messe Berlin events are from foreign countries. This makes them #1 in terms of international participation. Cooperation with people from other cultures is their daily business.

 

Berlin

Berlin is dynamic. Berlin is entertainment, 24/7. Berlin is good for worldwide business. No other location in the world has more decision-makers from business, politics, science and culture coming together in one place than the German capital.

The city of Berlin and Messe Berlin complement each other in many ways. As one of the world’s top 10 event organizers in terms of sales, Messe Berlin makes striking contributions to the positive image of the German capital. In addition to over 700 direct employees, Messe Berlin’s activities vouch for over 25,000 jobs in the city, making it one of the region’s largest employers and one of the most important engines for growth and tourism.

 

Broad event portfolio and strong brands

Expertise and experience pay off

Messe Berlin has been organising international trade fairs and congresses since 1822. They organise more than 100 regional, national and international in-house and guest events each year. Besides the leading international trade shows ITB Berlin/Asia, International Green Week Berlin, IFA, InnoTrans and Fruit Logistica Berlin/HongKong their mainly international programme of trade fairs covers a wide range of events – be it the food, travel, logistics, healthcare IT or consumer electronics– Messe Berlin’s portfolio has many highlights to offer.

 

 

 

 

 

 

 

Messe Berlin worldwide

Service worldwide

In addition to the Berlin-based professional teams who have many years of experience in the trade fair and convention industry, Messe Berlin has an international network of 85 foreign representatives in over 150 countries who offer exhibitors and visitors all over the world a comprehensive portfolio of services and provide individual, professional consulting locally.

 

Their global network of representatives ensures that exhibitors and visitors can always find a competent local contact, not only for Messe Berlin exhibitions and congresses but also for events outside Berlin. Exhibitors and visitors receive full support anywhere in the world directly from their local international representations. Their services range from consultancy to event-related questions, as well as visa requirements and questions on cultural matters.

Opening up new markets

They conduct business in more than 170 countries. Their subsidiaries Messe Berlin Singapore Pte. Ltd. in Singapore, Global Produce Events (Shanghai) Co. Ltd. In Shanghai, Berlin Exhibition Guangzhou Co. Ltd. in Guangzhou and the international representatives around the world are a guarantee that the exhibitors and visitors can always find a knowledgeable local contact abroad for Messe Berlin events and for trade fairs and congresses in Berlin.

They offer a broad consultation and supervisory assistance in Berlin and abroad – from initial contact to participation at a trade fair. This service includes notification of state support, information on convenient accomodations and on stand construction as well as explanations of visa regulations, cultural and trade law isssues. Furthermore, Messe Berlin offers its exhibitors and visitors the following events as additional presentation platforms:

 

  • ASIA FRUIT LOGISTICA in Singapore
  • CHINA FRUIT LOGISTICA in Shanghai
  • ITB ASIA in Singapore
  • CE China in Guangzhou
  • ITB China in Shanghai
  • CE Week in New York
  • ITB India in Mumbai

 

 

photo: MesseBerlin

 

The exhibition centers flexible and multi-functional

The trade fair and convention business thrives on personal communication. This is where innovative products can be experienced – it is where exhibitors and potential customers meet and do business. Messe Berlin creates the right atmosphere for this communicative complexity – for every type of event, including trade fairs, conventions and special events: Their Berlin ExpoCenter City, as well as the new, multi-functional trade fair and event location CityCube Berlin, offer suitable premises for every kind of event.

Berlin ExpoCenter City

The venue at Berlin ExpoCenter City covers an area of 190,000 m² and comprises 27 halls – a film grants a fascinating insight.

Nothing but the facts

  • Plenty of room and short distances: 190,000 m² of exhibition space in 27 halls and multifunctional venues such as the CityCube Berlin, the hub27 Berlin or the +palais.Berlin
  • The ideal combination of trade show and convention via a connector between the Exhibition Grounds and the CityCube Berlin
  • Excellent accessibility and connections: Close to the city centre, the Exhibition Grounds lie right next to the city motorway that links them with Berlin’s international airports.
  • Parking for 12,000 vehicles on and around the Exhibition Grounds. There are taxi ranks, U-Bahn and S-Bahn stations and bus stops at the entrances.
  • The raised installation floors or duct grids in the halls make stand planning simple and flexible
  • Facilities are available for one-off bookings for unusual and unique venues – see interactive plan
  • A wide choice of ancillary or production rooms can be hired for staging your event
  • Fast internet connection: 1 Gbit/s, upgradable to 10 Gbit/s

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

photo: MesseBerlin

 

photo: MesseBerlin

 

photo: MesseBerlin

 

Special Locations

Hub27 Berlin

Berlin’s most exciting multi-purpose venue! The “space marvel” hub27 Berlin celebrates its opening as a column-free congress and event hall.

 

 

 

photo: MesseBerlin

16. August 2019 / Berlin / Messe Berlin / hub27 photo: MesseBerlin

 

+palais.Berlin

The +palais.Berlin is a multifunctional and historic ensemble of buildings that breathes Berlin history. A place where history meets and celebrates. And this for 2,000 to 12,000 people.

 

 

InnoTrans 2016    photo: MesseBerlin

 

 

photo: MesseBerlin

 

photo: MesseBerlin

 

photo: MesseBerlin

 

CityCube: Multifunctional but edgy

The CityCube Berlin is a multifunctional convention and events centre with an outstanding record of success since it opened in 2014. How about a quick site inspection?

 

 

photo: MesseBerlin

 

photo: MesseBerlin

 

 

The story of Berlin as a trade fair venue

1822 – 1966

1822

The first industrial exhibition takes place. An era of organised exhibitions with Berlin as their venue begins.

 

photo: MesseBerlin

 

 

 

1924

 

The first “Große Deutsche Funkausstellung”, nowadays known as the IFA, takes place. Construction begins of the Radio Tower and of the exhibition hall called Haus der Funkindustrie.

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

1926

The first Green Week takes place. Opening of the Berlin Radio Tower.

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

 

1927

The International Materials Exhibition is the largest fair in Berlin, attracting 250,000 visitors and hosting the largest conference on this subject at the Technische Hochschule.

 

1928

The ILA, the “International Aviation Exhibition”, takes place at the Berlin Exhibitions Grounds for the first time

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

1935

Construction begins of the Deutschlandhalle.

 

photo: MesseBerlin

photo: MesseBerlin

 

1943

During the war the Berlin Exhibition Grounds and Deutschlandhalle are almost completely destroyed, and the Radio Tower suffers extensive damage.

 

1946

Reconstruction of the exhibition grounds begins.

 

photo: MesseBerlin

 

1947

“Werte unter Trümmern”, the first exhibition after the war, takes place on the Berlin Exhibition Grounds.

 

photo: MesseBerlin

 

 

1956/1957

Construction begins of the Palais am Funkturm, and the Deutschlandhalle is rebuilt.

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

 

1966

The first ITB International Tourism Exchange takes place. Today this trade fair attracts more than 10,000 exhibitors from over 180 countries and territories, and is the world’s most international trade fair.

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

 

1970 – 2007

1970 to 1979

Six new exhibition halls are built.

 

Several companies merge to form AMK Berlin – Ausstellungs-, Messe-, Kongress-GmbH.

 

 

photo: MesseBerlin

 

1979

The International Congress Center ICC Berlin, Europe’s largest and most modern conference venue, opens on 2 April.

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

1992

AMK Berlin is renamed as Messe Berlin GmbH.

 

photo: MesseBerlin

 

1993

The first FRUIT LOGISTICA takes place.

 

photo: MesseBerlin

 

1996

The first InnoTrans, the International Trade Fair for Transport Technology, takes place.

photo: MesseBerlin

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

2003

Completion of the Main South Entrance.

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

2004

The first Berlin Popkomm takes place.

photo: MesseBerlin

 

2006

AQUA UKRAINE and Water Sofia take place.

 

Messe Berlin achieves positive overall results and its highest turnover to date, a figure of 168 million euros.

 

photo: MesseBerlin

 

2007

Debut of the ASIA FRUIT LOGISTICA in Bangkok, with the Asiafruit Congress, Asia’s leading specialist conference, in support.

photo: MesseBerlin

 

 

photo: MesseBerlin

 

2008 – 2018

2008

Four new trade fairs open in Berlin, and one in Singapore, with the ITB Asia making the expertise gained by the world’s leading tourism trade show, the ITB, available to exhibitors and trade visitors.

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

2011

Construction of the “Berlin ExpoCenter Airport” begins.

 

photo: MesseBerlin

photo: MesseBerlin

 

2012

Opening “Berlin ExpoCenter Airport” and Foundation stone ceremony of “CityCube Berlin”

 

photo: MesseBerlin

 

photo: MesseBerlin

 

2014

Opening “CityCube Berlin”

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

2015

The first Stage|Set|Scenery, international trade fair and conference for theatre, film and entertainment technology, takes place.

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

photo: MesseBerlin

photo: MesseBerlin

 

 

2016

The first CE China, international brand show for Consumer Electronics, takes place in Shenzhen.

 

photo: MesseBerlin

 

 

photo: MesseBerlin

 

 

2017

The first BUS2BUS, trade show and congress, takes place. BUS2BUS is inspiring the industry with new ideas and solutions.

 

photo: MesseBerlin

 

Debut of the ITB China in Shanghai.

 

photo: MesseBerlin

 

Beginning construction work of the multi-purpose building hub27.

 

photo: MesseBerlin

 

2018

For its 25th annual reappearance, the WEINmesse Berlin was first organized by the Messe Berlin GmbH and took place on the grounds of the Messe Berlin.

 

photo: MesseBerlin

 

The first China FRUIT LOGISTICA takes place in Shanghai.

 

photo: MesseBerlin

Eleven years after its initial launch Europe’s largest event in the Health-IT-branch, was renamed: DMEA (Digital Medical Expertise & Applications).

 

photo: MesseBerlin

The smart Country Convention takes place. The convention focuses on digital solutions for administrations and public services in municipalities, regions and national governments.

 

 

photo: MesseBerlin

With Group turnover of EUR 286 million, 2019 continued Messe Berlin’s decades-long course of growth. Compared to 2017 because they hold some trade fairs every two years – we are steady. With the German Protestant Church Assembly and the International German Gymnastics Festival, they experienced during this comparison year two exceptional highlights that contributed significantly to the turnover (EUR 284 million). Even without these one-off events, they maintained their high level. In 2019, they exceeded the budget of Messe Berlin GmbH for turnover by EUR 4.9 million.

Digitalisation as an interdisciplinary theme plays an important role at most of their events. IFA has been trendsetting in this area for decades and has strong formats for digital innovation with the start-up areas IFA NEXT and IFA+ Summit. In other areas as well, their digital events are growing, DMEA – Connecting Digital Health with its focus on health, the worldwide droidcon conferences for Android developers and the smart country convention with public services as the focus.

 

photo: MesseBerlin

 

 

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