【DE】Messe Essen  – the messe of endless possibilities

Messe Essen is the exhibition centre of the city of Essen, North Rhine-Westphalia, Germany. Essen, one of the top ten cities in Germany, is located in the middle of the Ruhr Metropolis . The largest metropolitan area – after Paris and London, the third largest metropolitan area in Europe – with around five million inhabitants has established itself in the heart of Germany. With a gross domestic product of 152 billion euros in 2012, the Ruhr Metropolis has become one of the leading European economic areas .

 

MESSE ESSEN was founded in 1913 and has long history of success. Today, over 100 years later, its remarkable development is demonstrated in numbers:

 

  • 200 employees
  • Around 55 different trade fairs – including 10 leading international trade fairs – with 12 satellite events abroad
  • 5 million visitors annually from over 160 countries
  • Around 15,000 exhibitors from 90 countries, with a foreign share of nearly 40% at the Essen trade fair venue
  • An exhibition area of 110,000 m² and 20,000 m² open air space

 

MESSE ESSEN offers:

  • 3 conference centres with 28 conference rooms for up to 1,000 people, in which around 800 events with 80,000 participants take place annually
  • The Grugahalle with a capacity of up to 10,000 people and about 70 events annually such as concerts and shows, conferences, gala evenings, sporting events and general meetings and more than 200,000 visitors a year

 

History – 100 years of Messe Essen

 

 

Photo: MESSE ESSEN GmbH

 

A “showcase” for a booming city

Back then, in April 1913, when “Essener Gewerbeschau GmbH” was established, the Ruhr region was in the midst of its first fundamental change. Up to the early 19th century, it was still a predominantly agricultural area, an idyllic yet relatively insignificant part of the world. But coal and steel changed the face of the Ruhr completely. The fact that the German Empire was the strongest economy on the continent on the eve of World War I was mainly thanks to the mines and smokestacks on the Ruhr River. Essen was the central powerhouse of the empire, home to Krupp, a global corporation long before the term “globalisation” was invented.

 

In the wake of this giant, Essen entrepreneurs were looking for a “showcase”. A dozen members of the local construction guild eventually founded “Essener Gewerbeschau GmbH”. It took just three months to build the first exhibition hall on Norbertstrasse. Some 287,000 visitors brought spectacular success to the trade show, a “milestone in Essen’s development”, as the delighted Mayor William Holle said, before the war dashed everyone’s hopes.

 

For the 500,000 residents of the city, times were hard in the 1920s and 1930s. But no one doubted the importance of the exhibition grounds. The construction of the exhibition halls became a local economic development measure and found broad support among Essen’s citizens. The main goal was the revival of trade, mid-sized industry and the transport sector– creating a counterweight to the city’s lopsided economic structure, with its focus on mining and the iron industry. In 1921, a highly regarded electro-technical exhibition was held. Achema, the world’s largest exhibition for chemical devices, a tram show and a large building exhibition in 1925 were further milestones which Essen used to showcase its reputation as the city of trade fairs.

 

The scent of the great, wide world: the “Essen Tobacco Exhibition” in 1922

Photo: MESSE ESSEN GmbH

 

 

Symbols of the economic miracle: when Ludwig Erhard opened the German Mining Exhibition on 18 September 1954, not only were Essen’s coal mines and chimneys smoking, but also Erhard’s cigar in XXL format

Photo: MESSE ESSEN GmbH

 

 

 

It’s all in the mix: both public attractions such as REISE + CAMPING (right) and trade shows like SCHWEISSEN & SCHNEIDEN (far right)have constituted the Essen exhibition mix since the 1950s.

Photo: MESSE ESSEN GmbH

 

 

 

Photo: MESSE ESSEN GmbH

 

 

 

The ESSEN MOTOR SHOW – a shot from 1975 at the top – has been one of the most visited exhibition events in Germany for more than four decades.

Photo: MESSE ESSEN GmbH

 

 

Very British: Princess Anne visits EQUITANA in 1983

Photo: MESSE ESSEN GmbH

 

 

 

The GRUGA – also part of exhibition history

In the conference sector, Essen had also earned a good reputation. However, the ambience of the conference venue did not meet the requirements of the time. But virtue was made of necessity. “Build a garden around the exhibition grounds – it will be good for business,” the Founding Director of Essen’s House of Technology, Heinrich Reisner, recommended to the Mayor Hans Luther. Four years later, the Ruhr Area Gardening Exhibition was opened, also known as the GRUGA.

 

In this way, the GRUGA is also part of Messe Essen history – a history that became increasingly dark in the years following 1933. When the GRUGA, the “flower wonder on the Ruhr”, attracted almost three million visitors to the Reich Garden Show in 1938, this also took place under the sign of the swastika. The terrible consequences of Nazi policy also brought a profound turning point for Messe Essen. In 1944, the fairgrounds were destroyed by bomb explosions.

 

One of the most successful new concepts in the German trade fair landscape is E-world energy & water, established in 2001.

Photo: MESSE ESSEN GmbH

 

 

More than twelve million people have visited the ESSEN MOTOR SHOW so far

Photo: MESSE ESSEN GmbH

One fan’s hunch – and the future Far East market

The German economic miracle of the reconstruction years was also fuelled by coal and steel from the Ruhr, and for its comeback in 1949, Messe Essen caught the spirit of the age. Instead of the expected 70,000 visitors, some 600,000 attended the building exhibition “Dach und Fach”. At the same time, energy and technology issues continued to influence the exhibition programme – including SCHWEISSEN & SCHNEIDEN, which celebrated its premiere in 1952. This makes it the trade fair with the longest tradition at a location that has flourished with an unusual number of concepts over the decades.

 

Though it was not the only thing flourishing. Concerts and shows have been performed in the Grugahalle since 1958. At its opening, architectural critics called it a “bold jewel of the reconstruction”. In the exhibition halls next door, a new wanderlust had been awakened the previous year – at REISE + CAMPING. With increasing prosperity, recreational needs grew further. Finally, in 1968, at the height of motorisation, a 25-year-old car enthusiast from Essen had a crazy idea: an international sports and racing car exhibition. But Wolfgang Schöller’s hunch proved correct.

 

The ESSEN MOTOR SHOW continues to make history even today. The following two decades were also dominated by new formats, though the mix of trade and consumer exhibitions remained. First, EQUITANA was inaugurated, which since 1972 has been the Mecca of the equestrian world, followed by SECURITY in 1974.

 

Since 1974, the top meet- ing place for security and fire safety experts from around the world has been SECURITY ESSEN.

Photo: MESSE ESSEN GmbH

 

Both helped ensure that the year 1977 broke all previous attendance records at Messe Essen, with 1.6 million guests. In 1983, board game fans first scurried through SPIEL; in 1988, the classic car show TechnoClassica followed – both events drew six-digit attendance figures every year. The Essen trade fair organisers also successfully rooted the exhibition grounds in the green industry. In 1983, the International Plant Fair (IPM) first opened its doors. Early on, the future Far East market was also discovered. The year 1987 saw the opening of Messe Essen’s first international event – BEIJING ESSEN WELDING & CUTTING.

 

Guests at Messe Essen come from nearly 150 countries –  an image from the Inter- national Plant Fair IPMPhoto: MESSE ESSEN GmbH

 

 

The headquarters took on their current appearance from 1998 to 2001. In the western part of the compound, the largest investment programme in company history was completed, based on the designs of Italian architect Mario Bellini. Following the expansion, Messe Essen could provide more than 110,000 square metres of exhibition space, making it one of the top ten German trade fair companies.

 

 

Professional visitors to SHK 2012 experienced fascinating brand presentations.

Photo: MESSE ESSEN GmbH

 

 

 

 

More than 150,000 visitors tested more than 800 new products at the most recent edition of SPIEL last October.

Photo: MESSE ESSEN GmbH

 

Photo: MESSE ESSEN GmbH

 

 

Success through energy

That same year, an event was premiered that can be described, without exaggeration, as one of the most successful new concepts in recent German trade fair history, namely E-world energy & water. In just a decade, it has evolved into Europe’s most important event for the water and power industries.

 

E -world is aso an excellent example of the fact thatit pays to remain faithful to one’s themes, to develop them further and to adapt them to the zeitgeist. This is because the “energy capital of Europe” was once a major industry meeting place, for example at the German Mining Exhibition 1954. The only difference back then was the smoking chimneys – like the cigar of Ludwig Erhard, who personally opened the exhibition in 1954.

 

Since then, times have changed for exhibition companies. They are no longer the landlord of mere “showcases”, but a player on the markets. And because these are constantly changing, trade fairs also have to change their face from time to time. For this reason, DEUBAU, an institution in the construction industry since 1962, will become DEUBAUKOM. The ESSEN MOTOR SHOW was also reorganised a few years ago, so that it can continue to stir the masses. Speaking of which, at the previous edition, the trade fair organisers were able to welcome their 12,000,000th visitor in the history of the MOTOR SHOW. Twelve million visitors – only four other German trade fairs have managed this feat.

 


Foto:Schuchrat Kurbanov/©MESSE  ESSEN

 

 

A “Place of Events” for visitors from around 150 countries

More than numbers, today Messe Essen is a place that offers class and quality. Exhibitors who set the trends in their industry, visitors who are true decision-makers – the guiding principle of leading trade fairs. Hardly any other key figure demonstrates this fact more than internationality. In 2010, visitors to Messe Essen came from some 150 countries. Their proportion among the total number of visitors was 24 per cent. Among the trade fair exhibitors, 30 percent arrived from abroad. Compared to 2000, this represented a 30 per cent increase among exhibitors and a 60 percent increase among visitors. Particularly at a time in which companies are evaluating the effectiveness of marketing activities very closely, these numbers say more than a thousand compliments.

 

 

 

 

The shows of EQUITANA are good for breathtaking moments. The global equestrian fair is held two years in Essen.

Photo: MESSE ESSEN GmbH

 

 

Photo: MESSE ESSEN GmbH

 

 

A few more facts can also be stated here. In Essen, every third day is an exhibition day. More than 14,000 exhibitors and 1.4 million visitors are welcomed annually in Norbertstrasse to more than 50 different trade shows and exhibitions. Twelve of these trade shows are No. 1 in their industry internationally. Messe Essen is represented in all four BRIC countries – Brazil, Russia, India and China – with spin-offs of the parent events. And that’s not all. The Congress Center Essen (CCE) also runs in a high gear, even when it”s not an exhibition day in Essen; 781 events on 193 event days took place in 2011 in the CCE. Though here, too, one thing applies: quality over quantity.

 

Both efficient and aesthetic

The focus has already moved forward. After all, the next chapter of its corporate history has already begun: the comprehensive modernisation of Messe Essen. Essen City Council already set the course for the future at the end of 2011, when it authorised the base investment by a large majority. For now more than ever in the 21st century, exhibition grounds need an infrastructure which can guarantee even greater efficiency, such as ground-level exhibition halls for easy loading and deliveries, or spatial concepts that allow visitors with limited time an immediate overview and quick tours.

The design by the Düsseldorf architectural office slapaoberholzpszczulny | architekten enables all this. It was presented as part of an international architectural competition. The task was complex, so the jury found the plans even more convincing – plans that definitely have that certain something. Messe Essen will soon present itself suffused with light, transparent and open, almost like an extension of the city. At the same time, the modernisation enhances the status of the adjacent GRUGA, with its sensitive green spaces and recreational areas. The plan, referred to internally as “Project EME” (Elevating Messe Essen), offers four new major exhibition halls with foyers and conference areas. And this with modular construction – i.e. performed during running operations at the exhibition grounds. The start of construction is planned for this autumn, and the new face of Messe Essen will be unveiled for all to see in 2017.

 

Speaking of face, as important as up-to-date infrastructure is, a focus on people will continue to drive the trade fair business in the future. In addition to industry expertise, the right contacts and a good nose for market opportunities, the Essen trade fair organisers have one key competence, at least according to their clients: enthusiasm. And the gift of being good hosts!

 

 

Photo: MESSE ESSEN GmbH

 

 

Locations- Space for the events

Whether trade fairs, congresses, conferences, concerts or special events: Messe Essen, Congress Center Essen and Grugahalle offer the plenty of space for your ideas and put an excellent team at your side.

 

 

Exhibition halls

At the Essen exhibition center, 110,000 square meters of exhibition space are available, spread over 9 exhibition halls plus a gallery. The halls are connected to each other, but can be separated individually.

 

Photo: MESSE ESSEN GmbH

 

 

Photo: MESSE ESSEN GmbH

 

Photo: MESSE ESSEN GmbH

 

 

Congress Center Essen

Whether a general meeting, a conference, a congress, a workshop, a company party or a prom – a flexible space with high-quality multimedia equipment awaits you at the Essen exhibition center for your individual event idea.

 

CCWEST

Europa room

 

Photo: MESSE ESSEN GmbH

 

 

Photo: MESSE ESSEN GmbH

 

 

 

Photo: MESSE ESSEN GmbH

 

Berlin hall

 

Photo: MESSE ESSEN GmbH

 

Photo: MESSE ESSEN GmbH

 

 

Panorama room

 

 

Photo: MESSE ESSEN GmbH

 

 

 

Photo: MESSE ESSEN GmbH

 

 

Photo: MESSE ESSEN GmbH

 

 

New York Hall

 

 

Photo: MESSE ESSEN GmbH

 

Milan hall

 

Photo: MESSE ESSEN GmbH

 

 

Brussels room

 

 

 

Photo: MESSE ESSEN GmbH

 

Photo: MESSE ESSEN GmbH

 

 

CC West Foyer GF

 

Photo: MESSE ESSEN GmbH

 

Photo: MESSE ESSEN GmbH

 

 

Foyer Hall Europa

 

Photo: MESSE ESSEN GmbH

 

 

CCSOUTH

Germany hall

Rhineland room

Conference room L

Conference room M

Conference room N

Conference room M + N

Conference room R

Conference room S

Conference room T

Conference room S + T

Conference room U

Conference room Z

Foyer CC South

 

 

Photo: MESSE ESSEN GmbH

 

 

 

Photo: MESSE ESSEN GmbH

 

 

Photo: MESSE ESSEN GmbH

 

Photo: MESSE ESSEN GmbH

 

 

Photo: MESSE ESSEN GmbH

 

 

CCEAST

Dining room

Ruhr room

Conference room A

Conference room B

Conference room A + B

Conference room C

Conference room D

Conference room E

Conference room D + E

Conference room F

Conference room K

East glass foyer

Ruhr hall foyer

Essen hall foyer

Foyer entrance CC East

Foyer A – F

 

 

Photo: MESSE ESSEN GmbH

 

 

 

Photo: MESSE ESSEN GmbH

 

Photo: MESSE ESSEN GmbH

 

The specified number of people varies depending on the type of table (square / round).

 

Foyer East

 

Photo: MESSE ESSEN GmbH

 

Photo: MESSE ESSEN GmbH

 

Photo: MESSE ESSEN GmbH

 

 

 

Grugahalle

The Grugahalle is a particularly versatile and flexible multi-purpose hall with an outstanding tradition of success.

A guarantee for top entertainment for over 55 years: The spectrum ranges from musical events, to comedy events, to conferences, as well as general meetings and ever new event formats. Grugahalle – anything is possible.

For 60 years, the Grugahalle has guaranteed top-quality entertainment: Visitors can look forward to a wide range of musical styles, experience comedy greats and always discover new event formats. Anything is possible.

 

As the centre of the Rhine-Ruhr cultural landscape, the Grugahalle presents jazz, pop and rock stars from around the world. It is a show stage and concert hall for stars and orchestras, and a sports venue for tennis, handball, gymnastics, boxing and football. It is a circus ring and ice palace. Whether federal party rallies, church gatherings, general meetings or trade union meetings, everything happens under the landmarked roof of the butterfly.

 

 

Photo: grugahalle.de

 

 

 

Photo: grugahalle.de

 

 

Photo: grugahalle.de

 

 

Photo: grugahalle.de

 

 

Photo: grugahalle.de

 

 

 

Historical impressions

 

Photo: grugahalle.de

 

 

Poster – from 1958 until today

 

 

 

 

 

Photo: grugahalle.de

 

 

Convention Center Essen

As limitless as your ideas: The new Essen Convention Center.

The ensemble of event hall, large glass foyer, exhibition hall, rooms of various sizes, parking spaces right in front of the door and hotels of all categories in the immediate vicinity is the creative framework for your tailor-made event. They supports you from the start so that your ideas result in a perfect overall concept.

 

 

The New MESSE ESSEN- the fair of the future

The focus of the now completed modernization was the investment in the future viability and the expansion of the location advantages of MESSE ESSEN.

 

Photo: MESSE ESSEN GmbH

 

 

The Essen exhibition center was converted into one of the most technically modern exhibition centers in Germany with a clear, functional architecture. The architectural reorientation is largely shaped by two features: openness and light .

 

Photo: MESSE ESSEN GmbH

 

The new architecture connects the city of Essen with the trade fair and brings urban flair and brightness into the entrance area. The exhibition grounds, the conference rooms of the CCE and the Grugahalle are presented to exhibitors and visitors on a consistently high technical level and in an architecturally clear structure that meets the growing challenges of the market.

 

Photo: MESSE ESSEN GmbH

 

 

Photo: MESSE ESSEN GmbH

 

 

 

 

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