【CHN】Japanese retailer Uniqlo displays LifeWear at CIIE

 

 

Global apparel retailer Uniqlo presented the company’s latest LifeWear at the China International Import Expo (CIIE), showcasing its leading technology, innovation and design concepts to global manufacturers, retailers and consumers. This year, the Uniqlo booth also featured a preview of the new Uniqlo Beijing Sanlitun global flagship store.

 

“As a global apparel brand, Uniqlo is committed to making everyone’s life better through clothing designed based on our LifeWear philosophy. We are pleased to participate CIIE this year again and have created Tomorrow Wonderland to showcase how LifeWear continues to evolve through design, craftsmanship and technological innovation, setting a new standard for what clothing can be for consumers in China and around the world,” said Jalin Wu, executive officer of Fast Retailing Group and chief marketing officer of Uniqlo, Greater China.

The theme of Tomorrow Wonderland embodied the Uniqlo concept of LifeWear, which was inspired by life’s ever-evolving needs. The space showcased the innovation and technologies behind iconic Uniqlo products across eight zones, including the seamless, new dimension 3D Knit, and Hybrid Down lines, as well as zones dedicated to sustainability and the new Uniqlo Beijing Sanlitun global flagship store.

“As part of our commitment to create a better future together with our customers in China and reach common prosperity, Uniqlo will open its first global flagship store in Beijing tomorrow. We will continue to bring innovative products and services of world-class quality to more customers in China and around the world,” added Wu.

In anticipation of an upcoming major sports event and the current enthusiasm for winter sports in China, the Tomorrow Wonderland also presented iconic Uniqlo products for cold weather, including Hybrid Down, which employs composite filling technology using high-quality down and functional filling materials that absorb moisture to generate heat. Designed in conjunction with Uniqlo global brand ambassador and professional snowboarder Ayumu Hirano, Hybrid Down boasts lightweight, flexible and incredibly warm designs perfect for even the coldest winter days.

Uniqlo Beijing Sanlitun global flagship store, the company’s third global flagship store has opened in mainland China and is the first in Beijing. The new store will engage with Chinese traditions and society, incorporating technology, art, culture, creativity, and sustainability to create a LifeWear experience through curated installations. Uniqlo also aims to engage with Chinese young people frequenting the fashionable Sanlitun shopping district by providing a shopping experience that melds online and offline offerings, setting a new benchmark for digital consumer retail in China.

Uniqlo opened its first store in China in September 2002, and currently the company is operating around 850 retail locations in more than 180 cities throughout the mainland. Uniqlo exhibited at the China International Import Expo for the first time in 2020, where it attracted attention and praise from both media and industry. Exhibiting at the show in 2021 for its second consecutive year, Uniqlo also plans to exhibit at CIIE 2022.

 

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