【IT】EICMA, commercial vehicles debut at the 2021 edition



The International Exhibition of Two Wheels opens to LCVs, essential partners of enthusiasts and operators in the sector: vans enter for the first time among the stands of the Milan event.


Light commercial vehicles debut at EICMA. Increasingly essential and indispensable partners for motorcyclists, cyclists and operators in the commercial or racing sector, the entry of LCVs to the 78th Edition of the International Exhibition of Two Wheels, scheduled from 25 to 28 November at Fiera Milano Rho, is one of the novelties of the 2021 visit experience.


The four-wheeled “accessory” most appreciated by lovers of the two thus debuts on the most important international stage for the cycle and motorcycle industry, bringing to the stage all its functions and peculiarities. An expansion of the product categories that provides for the display within EICMA of vehicles equipped ad hoc for the needs of users, private or professional, of the two wheels.


The intuition to open up to light commercial vehicles represents an evolution of EICMA’s exhibition offer, which also confirms its dual b2b and b2c nature. From the teams engaged in sports competitions on the cross fields and in the paddocks, to the network of dealers and enthusiasts, finally passing through the artisans, employees and suppliers of the production chain of motorcycles and bicycles in Italy, the use of vans and pickup trucks intercepts the demand of operators in the sector and also of the general public.


“We are pleased to propose continuous innovations for visitors and exhibitors – said Paolo Magri, CEO of EICMA S.p.A. – and the preview of commercial vehicles at EICMA is an opportunity to ignite the interest of the community of enthusiasts and make current the synergies between the many companies operating within the supply chain of the reference sector. We are confident that it will undoubtedly be a significant opportunity for companies that will exhibit a significant opportunity for visibility and business”.


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