【RU】Seminar on sales in furniture retail

At the exhibition “Furniture-2021” will be held a seminar “From trainee to ace of furniture sales. How to create a team of sales stars in the company and increase profits.”

Speaker: Sergey Alexandrov, expert in the management and organization of sales in the furniture business, founder of the International Furniture Consulting Center, The Furniture Business Knowledge Club.

At the seminar you will get answers to many questions:

  • What sales stars, if not to find personnel in the market at all. Where to get sellers?
  • We take the trainees, teach them, and they leave. The points are “naked”. How can you sell more in these conditions?
  • Beginners study the range for a long time, and then still sell little. The result is not earlier than six months, or even a year. Is it possible to somehow influence and accelerate this process?
  • We have sellers like “swan, cancer and pike” – everyone pulls on himself, there is no team. Newcomers are displaced, they do not really sell themselves. How do I create a team of sales stars out of them?
  • Sellers are lazy to take the experience, call, work out every contact. How to motivate them?
  • Which pay system is better: personal sales plans or general?
  • Sellers sell cheap goods, and are afraid of more expensive goods. How do I fix this?
  • What kind of personnel management system is suitable now for retail, if we have: 1 store, 2-5 stores, a network in different cities?


The event will be held on November 23 at 12.00 in pavilion No. 8, hall 2, on the site “Business +”.

To visit the exhibition “Furniture-2021” get an electronic ticket on the website: https://www.meb-expo.ru/ru/visitors/ticket.


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