【DE】Messe München:countless possibilities, successful worldwide, at home in Munich  

With around 50 trade fairs for capital goods, consumer goods and new technologies, Messe München is one of the world’s leading exhibition companies. They organize numerous own events in Munich and abroad, and participate in others as partners. In addition, they provide suitable space and premises for guest event organizers and the corporate events that meet any requirement.


Many of their own trade shows are held at their exhibition center in Munich, trade-fair capital and capital of Bavaria, including such international key exhibitions as bauma, the largest trade show in the world. Their company offers you profound industry expertise in the environmental technologies, construction and new technologies sectors.



From Munich’s Theresienhöhe to Riem and Shanghai in just five decades

The history of Messe München is an impressive story in the sector for trade fairs and exhibitions. In just five decades, the company managed to evolve from a local marketplace and trade center to an internationally recognized, globally active trade-fair corporation.


The beginnings of Messe München reach back to a period of rapid development in Munich—the Sixties. It was characterized by a general atmosphere of economic upswing that also consumed Munich. It was the age of the economic miracle. Trade shows were increasing in significance at an unprecedented rate. Demand for industrial and commercial products at the national and international level was growing in leaps and bounds. The next reasonable step—and one that was vital for Munich—was to establish a perfectly functioning trade-fair industry.


April 1, 1964: Münchner Messe- und Ausstellungsgesellschaft (MMG) is founded, establishing the basis for a professional trade-fair industry in Munich. Its shareholders are the City of Munich, the State of Bavaria, the Chamber of Industry and Trade of Munich and Upper Bavaria and the Chamber of Trade and Crafts.


Today, five decades later, Messe München is an internationally recognized, globally active trade-fair corporation. It organizes more than 50 of its own trade shows at Messe München (earlier: Neue Messe München) as well as in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. With a network of associated companies in Europe, Asia, Africa and South America, and around 70 representatives actively serving over 100 countries, Messe München today has a global presence.


For Munich, the trade-fair corporation is now a driving economic force. According to a study conducted by the ifo Institute for Economic Research (2020), Messe München’s activities at its Munich venues secure 27,294 jobs, 16,361 of which are in the Bavarian capital, and 6,281 of which are in the rest of Bavaria. Each year, exhibitors and visitors who participate in Messe München events generate total nationwide sales of EUR 3.3 billion and generate tax revenues totaling EUR 646 million.



The company has experienced several exciting milestones between then and now:

Munich’s first international trade show

  • the International Transport Exhibition (1965)
  • the Olympic Games (1972)
  • relocating the company to Riem (1998)
  • the international breakthrough in the 1990s
  • building the trade-fair center in Shanghai (2001)
  • the papal visit
  • the Soccer World Cup (2006)
  • a number of trade-fair premieres and anniversaries


1960s The journey begins …

A chance for the trade-fair industry

The 60s are characterized by a general spirit of economic optimism that takes Munich by storm. It is a time of economic miracles. Trade fairs gain significance to an extent that is unprecedented to date. (Inter)National demand for products from the industrial and commercial sectors increases significantly. Establishing a perfectly functioning trade-fair industry seems prudent and is essential to ensure that Munich holds its own as it competes with other German cities. The Munich Trade Fair Corporation is founded, ushering in a new era of trade-fair business for the city and the region.




photo: Messe München



Munich gets a trade-fair corporation

The founding on April 1, 1964

The Munich Trade Fair Corporation (MMG) is founded on April 1, 1964, creating a foundation for holding professional trade fairs and exhibitions in Munich. Its shareholders are the City of Munich, the State of Bavaria, the Chambers of Commerce and Industry for Munich and Upper Bavaria and the Chamber of Skilled Trades. “The objective is to give the Munich economy an international marketplace—a marketplace that serves as a source of impetus for worldwide connections, mutual relations and personal contacts,” says Joachim Hietzig, Managing Director as of 1966, later explaining MMG’s ambitions.



photo: Messe München



Off to a splendid start during the first year

Seven events including premieres


The newly founded MMG gets off to an impressive first year with seven events in the new company’s portfolio. They include IGAFA (International Gastronomy and Tourism Exhibition) and IKOFA (International Colonial and Delicacies Exhibition). BAU and electronica celebrated premieres that year. In the years to come, the latter would be followed by other successful future-oriented shows in the sector for new technologies.


1965 Munich’s first international trade fair a global sensation

The world in Munich: Int’l Transport Exhibition

The 3rd International Transport Exhibition (IVA) is perhaps the most spectacular exhibition of the 1960s and immediately makes MMG an international name. It is the first international exhibition to be held in Munich. 36 countries participate. 3.2 million visitors flock to the trade-fair center to marvel at the latest developments in the transport sector—from rail and road transport to public transportation, cable cars, shipping and space travel—in 100 special shows. The exhibition lasts 101 days, making the IVA the longest exhibition to ever be held at “Theresienhöhe”.


photo: Messe München


photo: Messe München


photo: Messe München



photo: Messe München


photo: Messe München



1966 Future-oriented topic: Environmental protection

A successful premiere for IFAT

IFAT, the International Trade Fair for Water, Sewage, Waste and Recycling, celebrates its premiere. In the decades to come, it will establish itself as a leading international trade fair for environmental technology and become another example of how Messe München invests early and successfully in future-oriented topics. Today, it fills all the halls at the trade-fair center and brings exhibitors and visitors from around the world to Munich every two years.


1967 bauma profits from the 1972 Olympics

bauma integrated into MMG portfolio

bauma, the most important trade fair for construction and mining machinery and equipment in the world, transfers from private ownership to the Messe München portfolio in 1967. The timing was perfect. Although a success from the beginning, bauma experiences a remarkable upswing when the 1972 Olympics are awarded to Munich. The city becomes one of the largest construction sites in Europe, and the construction industry boasts an orders situation unlike any other in the BRD to date. The atmosphere is more than welcome to bauma, particularly given its endeavors to expand.


photo: Messe München


photo: Messe München



photo: Messe München



 1968     Passes first practical test                                                                                                                                                                                                             

Significance of Munich Trade Fair Center continues to increase

1968 is MMG’s first major successful year in the halls at “Theresienwiese” and the neighboring outdoor exhibition site. It is noticeable: Munich’s appeal as a trade-fair venue is increasing. A total of 11 trade fairs and 24 large-scale conventions and conferences are held here. The year’s highlights include the technical exhibitions analytica and electronica.


photo: Messe München



1969 Bogner, Versace, Cerutti – Munich shines

Münchner Modewoche taken over

MMG takes over Münchner Modewoche, which has been in private hands since1960. Besides local labels such as Bogner and Escada, twice a year it brings illustrious names from the fashion world such as Ferré, Montana, Cerutti and Ungaro to Munich. Thanks to its own fashion designers and studios, the German Fashion Institute and the German Fashion School, Munich itself stands for the internationally renowned “Munich Style” and “Bavarian Look”. Until the crisis in the German textiles industry in the early 1990s, Münchner Modewoche is one of MMG’s most prestigious events. The last Münchner Modewoche was held in 1993.


1969 Premiere of SYSTEMS

Messe München puts its money on ICT

In 1969, Messe München tackles the high-tech and communications industry by founding SYSTEMS. It quickly becomes a key platform for SMEs and big industry alike. It also profits from its location: Munich is soon regarded as one of the industry’s most important cities in Europe. During the IT boom, SYSTEMS’ significance is comparable to that of CeBIT in Hanover, and it occupies the entire trade-fair center in Riem. After exhibitor numbers peak in the year 2000, the dot.com bubble bursts and participation gradually declines in the years that follow. The last SYSTEMS is held in October 2008.



photo: Messe München



1970s  Business is booming and space is becoming scarce

A decade of premieres

More and more specialized trade fairs bring more and more international visitors to Munich. Messe München adopts a clear strategy that begins to pay off. Munich continues to increase in significance as a host city. The trade-fair center on “Schwanthalerhöhe” continues to grow with the addition of more halls.



photo: Messe München



1970  A successful quartet

Four more trade-fair premieres

Four events celebrate premieres in 1970, and they remain anchored in the Messe München portfolio to this day: INTERFORST, ISPO (today, ISPO MUNICH), C-B-R (which is now called f.re.e) and transport logistic. ISPO MUNICH, now the leading international sports business show, sells out the entire trade-fair year after year.



photo: Messe München


photo: Messe München


photo: Messe München



1971 From Interbrau to drinktec

A trade fair for beverage technology

The German Brewery Exhibition becomes INTERBRAU in 1971 and then later (in 2005) becomes drinktec, which is now the undisputed leading International Trade Fair for Beverages and Liquid Food Technology. One of drinktec’s largest exhibitors is Krones AG in Neutraubling/Regensburg. Approximately 90 percent of Krones’ machines are sold abroad—a perfect example of how Messe München gives Bavarian companies a key export platform in the form of drinktec.


photo: Messe München



1972  Wrestling, fencing, weightlifting at the trade-fair center

Summer Olympic games in Munich

Did you know that the trade-fair center also served as a venue for the Summer Olympic Games? A weightlifting hall that seated 3,297, a wrestling/judo hall that seated 5,750 and two fencing halls with seating for 3,198 and 978 audience members were built above “Bavaria” on “Schwanthalerhöhe”.


photo: Messe München



1973 Mastering light with technology

Premiere of LASER World of PHOTONICS

LASER (now known as LASER World of PHOTONICS) has taken place every two years since 1973. To this day it showcases the global market for optical technologies. A high-technology industry has emerged around the medium of light, and German companies are among the leaders on the world market. In 2012, Germany’s federal government launched a subsidy program called “Photonics Research Germany—Light with a Future”. Having come of age a long time ago, LASER World of PHOTONICS is a future-oriented event now more than ever.


photo: Messe München



1974 Their trade-fair gem

Premiere of INHORGENTA

Affordable luxury—that is the concept of INHORGENTA MUNICH, the successful international platform for jewelry, timepieces, gems, lifestyle and bijoux. Since celebrating its premiere 40 years ago, INHORGENTA MU has developed into one of the most important jewelry fairs in Europe.



photo: Messe München



photo: Messe München




photo: Messe München


1975 Trade-fair center becomes more and more international

On the road to success

Time for an interim assessment: In its “Analysis of the State of the Trade Fair Sector in Munich,” management presented new record-breaking numbers. For fiscal year 1974 alone, Messe München reported 10,000 exhibitors and one million visitors at what, by then, were 20 events per year. Total hall space was rented ten times over. The trade-fair center continues to become more international than ever. Participants now come from 50 different countries.


photo: Messe München




Electronics-production sector under a single roof

Premiere of productronica

Ideas are presented, ideas are born and electronics production is revolutionized at productronica—for nearly 40 years. The show was launched in 1975. Every two years, it showcases the entire value chain for electronics production—from technologies and components to software and services—under a single roof. That makes productronica unmistakable and indispensable the world over.


photo: Messe München



1978  A Munich crowd favorite

Premiere of “Heim+Handwerk”

It is without a doubt the public’s favorite trade fair in the Munich portfolio: “Heim+Handwerk”. When it comes to building, furnishing and living, the trade fair is the largest consumer exhibition in Germany. “Heim+Handwerk” is a permanent entry in the calendars of Munich residents just before Christmas. It has been held in conjunction with Food & Life since 2004.


photo: Messe München




photo: Messe München



1979 Meeting point for experts in the ceramic industry

Premiere of CERAMITEC

There is another trade fair that managed to evolve into a leading international exhibition over the years. First held in 1979, CERAMITEC is now the largest international trade fair for machines, equipment, plants, techniques and raw materials for ceramics and powder metallurgy. In 2013, Messe München International gave CERAMITEC a little sister—by purchasing the Indian Ceramics, exhibition in Ahmedabad, India.


1980s  Internationality and a lack of space

It takes space to grow

Growth needs space

Messe München emerged stronger from the energy crisis of the 1970s and is tackling its next important goal: the international breakthrough. With the purchase of IMAG (International Trade Fair and Exhibition Service) in 1980, a key course was set. The Messe München International group of companies is created. At home, however, the success of the trade fair is already leading to a lack of space at Theresienhöhe – calls for relocating the exhibition grounds are growing loud.



photo: Messe München



1983 Nothing works on the Schwanthalerhöhe anymore

Last extensions on the old site

The exhibition grounds on Theresienhöhe received their last expansion with the construction section south: three more halls and the south entrance were completed in 1983. From now on, nothing works here – further expansion at the old location in the middle of the city center is impossible, the residential development is too close and the use of the Theresienwiese as a parking lot or exhibition area is too limited



photo: Messe München




photo: Messe München


photo: Messe München



1985  A new location for the trade-fair center must be found

Historical memorandum

Werner Marzin, then the Chairman and CEO of Messe München, writes a memorandum about “The situation and future prospects of the Munich trade-fair center”. He writes: “… ultimately, healthy ongoing growth of the trade-fair corporation is only possible if a new location can be found for a large-scale trade-fair and exhibition venue in Munich.” And Marzin already had his eye on a new location: “Having weighed all the possibilities, a portion of the space being abandoned by the airport in Munich-Riem appears to be the most cost-effective solution.”


photo: Messe München



1987  City and state give their blessing

Trade-fair center moves to Riem

In the mid-80s, the idea of relocating the trade fair went its long way through the courts. Then two important hurdles are overcome: On September 23, 1986, the Bavarian cabinet decided in favor of a fair location in Riem. The following year, on December 9, 1987, the Munich City Council decided to build a new exhibition center on the area of ​​the airport in Riem.


photo: Messe München



photo: Messe München



1990s  The most modern trade-fair center in the world

Starting shot for the New Munich Trade Fair Center

The vision of relocating the trade fair becomes reality. And it’s not just about the trade fair, but about designing a completely new district. Apartments, kindergartens, schools, green spaces and shops are to be built in the immediate vicinity of the New Munich Trade Fair Center. At that time there was no comparable project in the whole of Europe. The world’s most modern exhibition center with the largest rooftop photovoltaic system is built in just seven years. The New Trade Fair was officially opened on February 12, 1998



photo: Messe München




1991   A Frankfurt architect wins

Ideas competition launched

In 1991, Messe München and the City of Munich launch a European-wide urban-development ideas competition. Besides designing the New Munich Trade Fair Center, it involves developing an entire section of town. The objective is to embed the trade-fair center in a dynamic, populated environment. A total of 75 entries are submitted. The winner is announced in July 1991: It is Frankfurt architect Jürgen Frauenfeld.


photo: Messe München


1992  Light, vibrant architecture

Planning begins

An invitation to participate in a realization competition to design the New Munich Trade Fair Center is announced in 1992. The winner is Architekturbüro Bystrup, Bregenhoj & Partner from Denmark, which the panel of judges selected because of its light, vibrant architecture. A planning group is established. The City of Munich sets out the conditions for the building rights.


1993 Opening of the MOC event center in Munich

In 1993 the MOC was opened in Munich-Freimann. The building, designed by star architect Helmut Jahn, has been operated by Messe München since it opened. Since then, it has set standards, be it as an event center or order center for the sports and shoe fashion industry. The people of Munich know the MOC as a location for popular events such as the HIGH END audio trade fair , the Bestager trade fair “Die 66” or the IMOT motorcycle trade fair .


photo: Messe München




photo: Messe München



1994  The first groundbreaking

Start of construction on the New Munich Trade Fair Center

Riem Airport no longer exists. The preparatory work for the new exhibition center begins. Two million cubic meters of earth are moved. On September 9, 1994 the time had come: the top representatives of the shareholders of Messe München GmbH jointly break the ground for the New Munich Trade Fair Center.



photo: Messe München



photo: Messe München



1995  No more regional league

Laying the cornerstone

On June 19, 1995, approximately 800 guests attend the cornerstone ceremony. MMG CEO Werner Marzin takes advantage of the opportunity to give a keynote speech: As an international venue for fairs and exhibitions, Munich will strengthen the high level that it has already reached and make it future proof. “We will not return to being a regional entity.”


photo: Messe München


1998  The largest construction project since the ’72 Olympics

Opening of New Munich Trade Fair Center and ICM

February 12, 1998: An important day in Munich’s history. The largest construction project since the Olympic Games in 1972, the New Munich Trade Fair Center officially opens. Thanks to the ICM (International Congress Center Munich), the city also gains new significance as a congress venue in Europe. Among the 5,000 guests: German President Roman Herzog, Italy’s Prime Minister Romano Prodi, Bavarian Minister President Edmund Stoiber and Munich’s Lord Mayer Christian Ude. The official opening is followed by a nine-day program of opening events for the general public.


The success story begins at the MOC

Premiere of EXPO REAL

It was the premiere of a newborn trade show that has since grown up to become a magnificent trade fair. The first EXPO REAL is held at the MOC Veranstaltungscenter München. Following a period of continued growth, it later moves to the Messe München trade-fair center. Today, EXPO REAL is one of the most important trade fairs for commercial property in Europe. Its participants represent the entire value chain in the real-estate industry.


photo: Messe München




photo: Messe München



2000s  Extraordinary events and venturing into new markets

Focus on globalization

As Messe München enters a new century, internationalization continues in leaps and bounds. bauma begins its journey around the world in 2002. Its first stop: China. Over the years, it will evolve into Asia’s largest trade fair for capital goods. But it doesn’t stop there – other countries will follow. Meanwhile, spectacular events are also taking place in Munich.



photo: Messe München


2001  A modern exhibition center for Shanghai Opening of SNIEC

Messe München collaborates with Messe Düsseldorf, Messe Hannover and its Chinese partners to build an exhibition center in Shanghai. The Shanghai New International Expo Centre, or SNIEC, is an immediate success. Based on its utilization, the SNIEC is now one of the most successful exhibition centers in the world.


photo: Messe München




photo: Messe München



2002  A trade fair becomes an export hit

The first bauma in China

Globalization also takes hold of the sector for trade fairs and exhibitions. bauma, one of the most important events in the Messe München portfolio, becomes an export hit when bauma China celebrates its premiere in Shanghai in 2002. It is now the largest trade fair for investment goods in Asia and the second largest event organized by Messe München. The subsidiary MMI Shanghai was founded in the year 2000. Additional spin-off events will later be held in India and South Africa.


photo: Messe München



2004  180,000 square meters – booked to capacity

Munich Trade Fair Center expands

The trade-fair center is expanded with additions on the north side of the trade-fair center: Halls C3 and C4 and the North Entrance open on December 13. For the first time ever, all 180,000 square meters of exhibition space are booked to capacity in January 2005 – at BAU.


2006  Holy Mass at the trade-fair center

Pope Benedict XVI in Munich

On September 10, 2006, Pope Benedict XVI holds a church service on the grounds of the trade-fair center before a crowd of 250,000 people. Accommodating the participants and the infrastructure for police, medics, the fire department, the media and volunteers as well as enough parking for busses is a logistical tour de force.


photo: Messe München


photo: Messe München



Messe München participates in FIFA World Cup Media Center at “summer fairytale”

Messe München is home to the International Broadcasting Center during the 2006 FIFA World Soccer Championship, which occupies Halls C2, C3 and C4. Some 90 radio and television stations broadcast the “summer fairytale” to the entire world from Messe München. Shortly before the World Cup, the ICM also hosted the FIFA Congress, which had more than 1,000 participants.


photo: Messe München




photo: Messe München


photo: Messe München


2007  Foreign network grows

MMI India founded

The foreign network of the Messe München International group of companies continues to grow: Subsidiary MMI India is founded in Mumbai in 2007 to reinforce the company’s growing commitment on the subcontinent. MMI India’s first objective: To develop a new event known as electronicIndia in Bangalore, the hub of the Indian IT and electronics industry.


photo: Messe München



2008  Convention city with heart

Hosting 30,000 cardiologists

The European Society of Cardiology holds its European Cardiology Congress in Munich for the second time. More than 30,000 heart specialists from 130 countries take part in the “best European cardiology congress of all time”. It occupies more than 100,000 m2 of space both at the ICM, which is booked to capacity, and in eight exhibition halls. Since opening the International Congress Center, Munich has moved into the big league on the international congress market. Since then, scientific associations and organizers of large-scale events from around the world book the ICM for their events ever since.



photo: Messe München



2009  Bavaria’s largest homes exhibition

Bauzentrum Poing turns 10

Congratulations, Bauzentrum Poing: Bavaria’s largest marketplace for modern and future-oriented home construction celebrates its tenth birthday in 2009. The Bauzentrum Poing, which is the largest homes exhibition in Bavaria, is marketed by Messe München. Visitors can experience every aspect of living and building a home in more than 55 turnkey homes in the model home exhibition.


photo: Messe München



2010s  Sustainable business success

Best results in the company’s history

The beginning of this decade is characterized by consistent ongoing internationalization on the one hand. On the other, comprehensive efficiency and growth programs in the company are resulting in sustainable business success. When it comes to sales and overall performance, Messe München achieves the best values in the company’s history in 2013. The strong program of trade shows with eight international world-leading shows alone exceeds all expectations. The fair grounds are sold out three times in terms of space. Sales of Messe München GmbH surpass the 300 million mark for the first time ever. As a result, the company posts positive year-end results for the fourth time in a row.


photo: Messe München


2010 Ash cloud paralyzes Europe’s air traffic

Even Eyjafjallajökull cannot stop bauma 2010

A record amount of space, a record number of exhibitors, and the highest percentage of international exhibitors ever: bauma 2010 has been gearing up for success months before begins. Then the Icelandic volcano Eyjafjallajökull cripples international air traffic with a cloud of ash. In no time, the fair’s organizers initiate a package of special measures to help stranded exhibitors and visitors get to the fair or represent them at their stands. Thanks to the many volunteers at the fair, bauma almost runs according to plan and, as expected, even sets new records. And yet again, in 2016, the bauma is set to break another record.


photo: Messe München



2011  The heat is on!

The trade-fair center goes geothermal

Since the fall of 2011, the New Munich Trade Fair Center has had a geothermal heating plant at the east end of the fairgrounds. That makes Messe München the first trade-fair organizer in the world that predominantly uses regenerative energy to generate heat. It also further underscores its pioneering role protecting the climate and the environment. This played a very important role in the planning, construction and operation of the New Munich Trade Fair Center. The fairgrounds also features a combined heat and power plant and one of the largest rooftop photovoltaic systems in the world.


photo: Messe München



2012  bauma goes to Africa

MMI South Africa—a new subsidiary

To continue expanding its international network in the sector for construction machinery after its successes in China and India, in the spring of 2012, Messe München International founds a subsidiary, MMI South Africa (Pty) Ltd., to organize and hold the first bauma Africa (now called BAUMA CONEXPO AFRICA). The fair celebrates its premiere in Johannesburg in 2013, and demand is overwhelming—at both the local and international level. The fair is a complete success. After this first successful fair in Africa, drinktec followed in 2014 with a premiere of food & drink technology Africa in Johannesburg.


photo: Messe München


Cool City Guide Munich

München-App for trade-fair visitors

Whether they are attending bauma, ISPO Munich or EXPO REAL—the Cool City Guide Munich has been giving visitors tips for exploring the Bavarian capital since 2012. Whether it comes to hotels, fine dining, shopping or cultural activities, the Messe München App gives them plenty of good recommendations and lets the user put together his/her own personal discovery tour. Since the spring of 2013, a Cool City Guide Shanghai is also available to assist visitors attending events at the Shanghai New International Expo Centre (SNIEC).



photo: Messe München


2013  Flexible room concepts in award-winning ambiance

MOC Veranstaltungscenter München celebrates 20th

The MOC Veranstaltungscenter München has been serving as an exhibition center, event venue and marketplace for over 20 years. Designed by star architect Helmut Jahn, it opened 1993. It now accommodates up to 370,000 visitors per year. Besides well-known events such as MUNICH FABRIC START, the HIGH END audio show and the motorcycle show IMOT, the event center is home to the year-round Order Center for the sports fashion and shoe industry. Manufacturers present their collections in modern showrooms with a relaxed atmosphere for concentrated orders.


photo: Messe München


Action, fun and innovations

The largest ISPO ever

Its premiere was in 1970. Since then, it has seen continuous growth. It fills all the halls. And now it’s even a mainstay in China! Every year, people think: More just isn’t possible. Then it manages to grow yet again. We’re talking about ISPO MUNICH, an unwavering fixture in the international sports industry for quite some time. 2013 is the year of the largest ISPO ever: 2,481 exhibitors from 52 countries. More than 81,000 trade visitors from 109 countries. 103,220 m2 of occupied space (net). And all numbers aside, plenty of action, fun and innovations. See for yourself!

It sparkles and glitters


1973. There was no internet and no cell phones. The Watergate affair and the oil crisis dominated world affairs. And in Munich? The “inhorgenta” took place for the first time in February. Messe München created a new, Europe-wide forum for the constantly growing watch and jewelry industry. In the meantime “inhorgenta” has become INHORGENTA MUNICH : Internationally positioned, continuously expanding and probably unique of its kind! 40 years of success story … summarized for you in pictures. Start the film!


2014 Trade-fair center boosts the economy

50 years of Messe München

Messe München celebrated its 50th anniversary on April 1, 2014. The company looks back on an impressive history: It went from establishing the Messe München exhibition portfolio in the early years to the Group becoming increasingly international and evolving into one of the leading organizers of trade fairs and exhibitions in the world.


The study conducted by the Ifo Institute for Economic Research last year documents the company’s success. It examined the economic consequences of Munich’s trade fairs and conventions for the city, the state and the rest of Germany. It did an impressive job of documenting how the Messe München trade-fair center strengthens the local economy more than ever. Messe München’s trade fairs and conventions secure 24,400 jobs and generate EUR 2.63 billion in nationwide sales as well as EUR 490 million in total tax revenue. In short: Every euro of sales at Messe München GmbH generates approximately ten euros in the region.


photo: Messe München



Messe München’s foreign business is growing

Ahmedabad, Johannesburg, Istanbul, Hyderabad

International expansion is one of Messe München’s key strategic pillars. The company consistently promotes its international image. Several spin-offs of Munich trade-fair brands such as bauma, IFAT, electronica, analytica and many others are already established in China, India, Turkey and South Africa. The leading international trade fairs take place in Munich, and their international spin-offs focus on regional markets in their respective locations.


2014 alone saw the addition of four new trade fairs at locations other than Munich. The first was Indian Ceramics, which took place in Ahmedabad in February. Then food & drink technology Africa was held in Johannesburg in March, followed by Seismic Safety in Istanbul in April. And in November, the international network of trade fairs in the sector for analysis, laboratory technology and biotechnology was expanded when the company took over India Lab Expo in Hyderabad.


photo: Messe München



photo: Messe München


2015  Expansion to Russia

Purchase of CTT Expo Moscow

A historic acquisition: at the beginning of December 2015, Messe München enters the Russian exhibition market. With the purchase of the construction machinery fair CTT Expo Moscow, Russia’s biggest trade fair, the company further extends its leading position worldwide as organizer of construction machinery shows. Thanks to the world-leading fair bauma in Munich and events in Shanghai, New Delhi, Johannesburg and Moscow, Messe München thus covers over half the world market in this segment. At the time, this purchase is the biggest and most important new acquisition in the history of Messe München.


photo: Messe München



Accommodation of refugees

“When we can help, we do so”

The pictures go out all over the world. As tens of thousands of refugees arrive at Munich central station on the weekend of September 5, 2015, help is needed—quickly and straightforwardly. Within just a few hours on that Saturday, staff of Messe München convert two exhibition halls into a provisional shelter for refugees. Two weeks long, a total of 17,000 persons are accommodated here. “When we can help, we do so”, says Klaus Dittrich, Head of Messe München.


photo: Messe München



Transport alliance S-Bahn-Bündnis Ost

Messe München gets the suburban railway going

Munich’s transport infrastructure is reaching its capacity limits more and more in the east of the city and especially at times of fairs. What could clearly relieve the situation here: develop the rail route between Munich Ost and Markt Schwaben as a four-track line and provide the trade fair with a suburban rail station of its own. Campaigning for this is the non-party alliance S-Bahn-Bündnis Ost, which was founded on the initiative of Messe München in summer 2015. The alliance is supported by several surrounding municipalities in the east of Munich, the Chamber of Industry and Commerce, Munich and Upper Bavaria and the Chamber of Crafts for Munich and Upper Bavaria.



photo: Messe München



The network ‘Connect Women’

Strong together

Connecting women from the business world—that’s the mission of this initiative from Messe München. At a successful initial event at the Oktoberfest in 2015, the first ties are established for ‘Connect Women’. Since then, the new business network regularly brings top female managers together from the most diverse sectors. Exchanging views on equal terms, networking, inspiring and supporting one another—that’s what it’s about for the two founders of ‘Connect Women’: Monika Dech, Deputy Managing Director of Messe München, and Margit Dittrich, entrepreneur and owner of Personalmanufaktur, Munich.


photo: Messe München


photo: Messe München



photo: Messe München


2016  Construction commences for two new halls and a conference center

A historic project

An investment in the future and a historic project—that’s the construction of the two new exhibition Halls C5 and C6 as well as the Conference Center Nord. On June 28, 2016 comes the first cut of the spade followed by the laying of the foundation stone on December 1, 2016.


  • The groundbreaking ceremony took place on June 28, 2016.
  • The foundation stone was subsequently laid on December 1, 2016. “We really look forward to being able to use the additional space to meet the urgent demand from our customers,” emphasized Klaus Dittrich, CEO and Chairman of the Board.
  • The first major stage has been completed. The building shell is ready, the roof structure set, thus celebrating the topping-out ceremony on June 20, 2017. In a joint effort, Messe München CEO Klaus Dittrich and the representatives of the four trade-fair organizer’s shareholders, City of Munich, Free State of Bavaria, the Chamber of Commerce and Chamber of Trades for Munich and Upper Bavaria, pulled up the topping-out wreath. Munich’s Lord Mayor Dieter Reiter and Chairman of the Supervisory Board, emphasized: “The exhibition center is helping the entire region prosper.” And Klaus Dittrich added: “With the new halls and the Messe München Conference Center North, we can further consolidate our prominent position worldwide. This secures our future.”
  • The two new exhibition halls C5 / C6 and the Conference Center Nord were officially opened with a ceremony on December 13, 2018. This marks the completion of the Riem exhibition center—inaugurated in 1998—in accordance with the original plans. “We celebrate the 20th anniversary of Messe Müchen in Riem and, at the same time, its structural completion, as the success of people with vision, creativity and courage,” says Klaus Dittrich, Messe München Chairman and CEO.


photo: Messe München




photo: Messe München




photo: Messe München



photo: Messe München


photo: Messe München



Messe München is thus creating the space that’s urgently required in order to satisfy the increasing demand from exhibitors at world-leading fairs like bauma, BAU, IFAT and ISPO. With the construction of Halls C5 and C6 and the new conference center, the plans for the new exhibition center which was opened in 1998 are now conclusively realized. After two years of construction and as from 2018, Messe München will have a total of 18 halls with exhibition space of 200,000 square meters altogether and around 400,000 square meters of open-air exhibition ground.


photo: Messe München


Topping the EUR 400 million mark

Economically stronger than ever before: 2016 goes down in the history of Messe München for another reason too—as the most economically successful year yet since the company came into existence. For the first time, Messe München tops the EUR 400 million mark in terms of sales. It operates in the black for the seventh time in a row. The Group sales volume of EUR 428.1 million is EUR 75 million higher than in the year 2013, the previous record holder.



photo: Messe München


The most important acquisition in company history

The Group had created such a good position that it was able to finance its major investments solely from its own budget. Such investments included the acquisition of Fenestration China—an event known today as BAU China—at the end of 2016. Messe München established itself in the world’s largest construction market when it acquired the leading trade fair for facade elements, windows and doors in China. The transaction represented the largest acquisition ever made in the company’s history.


2017  New Digital Business Unit

Taking the opportunities of digital change

Digitization is changing all areas of life—and the trade fair industry too—from top to bottom. With its new digital strategy and by founding its own Digital Business Unit at the beginning of 2017, Messe München wishes to make profitable use of the opportunities provided by digital change. The task of the Digital Business Unit is to develop digital products and smart services as well as new business models.


Premiere in Brazil

Consolidating pole position

In construction machinery fairs, Messe München is world market leader. The company further consolidates this international pole position through its involvement in Brazil for the first time: at the beginning of 2017, Messe München becomes partner of M&T Expo in Sᾶo Paulo, the biggest construction machinery fair in South America. For this purpose, Messe München enters into a long-term cooperation with Sobratema, the Brazilian association for construction and mining technology. Thanks to this cooperation, Messe München is now represented in all strategically important markets worldwide in the construction machinery sector.


photo: Messe München


photo: Messe München




Traditional roofing ceremony

All pulling together

The shell construction is up, the roof truss is on: at the building site of the new Halls C5 and C6 as well as the Conference Center Nord, Messe München holds the roofing ceremony on June 20, 2017. About one half of the construction work is done. And so they all pull together at the traditional roofing ceremony: Klaus Dittrich and the representatives of Messe München’s four shareholders—the City of Munich, the Free State of Bavaria, the Chamber of Industry and Commerce and the Chamber of Crafts for Munich and Upper Bavaria—together hoist the topping-out wreath.


photo: Messe München



2018  OutDoor comes to Munich

OutDoor + ISPO = OutDoor by ISPO

There is jubilation at Messe München in February 2018 as the European Outdoor Group (EOG) makes its decision: Messe München is to be its new event partner for the sports trade show OutDoor. In a tender, Messe München convinces the majority of EOG members by means of an innovative concept and wins through against the former event venue Friedrichshafen as well as Messe Hamburg. While OutDoor benefits from the ISPO Group with its 50 years of competence, it remains an independent event. The new OutDoor by ISPO premieres on June 30 to July 3, 2019.


New event for cyber security

Digital? To be sure! With Command Control

In an increasingly networked world, cyber security is one of the most important challenges of all for companies. The central question is: How can network security be ensured in times of digitization? Answers to this question are provided by Messe München’s newly developed event ‘Command Control – The Leading Summit for Cyber Security’, which celebrates a successful premiere in September 2018.


photo: Messe München



photo: Messe München


A share in founders’ conference

Silicon Valley feeling at Messe München

Bits & Pretzels—one of the biggest and most important start-up festivals in Europe—has already taken place at the Messe München exhibition center since 2015. For three years long as a guest event. That changes in 2018 when Messe München acquires an interest as partner of the founders’ conference and takes over ten percent of the shares. “Bits & Pretzels and Messe München go together perfectly”, says Klaus Dittrich, Head of Messe München. “We have both made it our mission to promote innovation and to connect the men and women involved.”


photo: Messe München



Ceremonial opening of the new halls

Completion in anniversary year

The year 2018 is a very special one for Messe München in several respects. The company celebrates the completion of its home location. And this—with perfect timing—in a double anniversary year. A quarter of a century ago in 1993, the MOC Veranstaltungscenter was opened in Freimann, Munich. And in 1998, exactly 20 years ago, Messe München moved to its new, modern exhibition center in Riem, Munich. The beginning of the most successful chapter in the history of the trade fair. A further chapter starts on December 13, 2018 when the exhibition center in Riem is completed according to the original plans through the ceremonial opening of the new Halls C5 and C6 as well as the Conference Center Nord.



photo: Messe München



photo: Messe München


photo: Messe München


photo: Messe München



Messe München is celebrating its 50th birthday in 2014. What started on a small scale on “Theresienhöhe” in 1964 is now one of the world’s leading organizers of trade fairs and exhibitions with more than 200 events each year at Munich venues alone, including approximately 40 trade fairs for capital goods, consumer goods and new technologies.



photo: Messe München



photo: Messe München



photo: Messe München



photo: Messe München



Each year more than 30,000 exhibitors and some two million visitors take part in events held at the Messe München exhibition center, the ICM – Internationales Congress Center München, and the MOC Veranstaltungscenter München. Approximately 600 employees ensure the success of the company’s trade-fair business in Munich.


ICM – Internationales Congress Center Münche.    photo: Messe München


ICM – Internationales Congress Center München.  photo: Messe München



ICM – Internationales Congress Center München.  photo: Messe München



MOC Veranstaltungscenter München         photo: Messe München



MOC Veranstaltungscenter München         photo: Messe München



the Messe München Conference Center Nord. photo: Messe München



Messe München is one of the largest trade fair organizers in the world. In addition to the exhibition center, Messe München also operates the ICM – Internationales Congress Center München, the MOC Veranstaltungscenter München and the Messe München Conference Center Nord. Based on this interconnected modular system, they are able to organize trade shows, conventions, conferences, exhibitions and corporate events of all types and sizes. Over 200 events and around three million visitors a year make Messe München one of the top ten companies in the international trade fair and event industry.


However, Messe München is not only home in Munich. It has a participating interest in the Shanghai New International Expo Center (SNIEC), a network of affiliated companies in Europe, Asia and Africa, and more than 60 foreign representatives actively serving more than 100 countries, giving it a global presence. Its portfolio of events abroad includes trade shows in China and India as well as Turkey and South Africa.



photo: Messe München





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