【DE】Messe Düsseldorf is aways ahead : it comes from enterprising, and from shaping, changing, promoting

Messe Düsseldorf, around 50 trade fairs annually, among them 23 leading international trade fairs. Over 60 years of trade fair experience worldwide. They understand the business, monitor business fields, analyse trends early on and help markets to expand. Trade fairs thus become an experience: for the senses and for the success of your business. Five compelling specialist areas to choose from. Whether you are a local hero or a global player – everyone fits in with them here in Düsseldorf. Their trade fair brands fill each exhibition with long-term content.


With a revenue of around EUR 294m in 2018, the Messe Düsseldorf Group has maintained its position as one of Germany’s most successful trade fair companies. 26,800 exhibitors presented their products to 1.14m trade visitors at events in Düsseldorf last year. Compared with previous events, this was an increase in the numbers of both exhibitors and visitors. The Düsseldorf exhibition centre hosts around 50 trade fairs in five sectors of expertise: machinery, plants and equipment; retail, crafts and services; health and medical technologies; lifestyle and beauty; and leisure. The trade fairs include 23 own number-one trade fairs, as well as, currently, 15 strong partner and guest events. Also, its subsidiary Düsseldorf Congress held around 2,200 conventions, corporate events, conferences and meetings in 2018, attracting around 1.6m delegates in all. In addition, the Messe Düsseldorf Group organises 70 proprietary events, joint events and contracted events in other countries and is one of the leading export platforms in the world. The international attendance is particularly high with the capital goods trade fairs of Messe Düsseldorf GmbH. In 2018, Messe Düsseldorf’s own events in machinery, plants and equipment attracted approx. 77% international exhibitors and 70% trade visitors from other countries. In all, Düsseldorf trade fairs were attended by customers from about 180 countries. The group runs a global network of 77 international offices for 141 countries, including 7 international subsidiaries.

And of their global portfolios which mean they are represented on all relevant growth markets worldwide. And of every single member of their 831 staff who do their best everyday to make you the best. Because this is the kind of enterprise they love most.


Messe Düsseldorf venue

It‘s all in the halls: ideal conditions for successful trade fairs

Here on the Rhine, organisers, exhibitors and visitors will find everything just how they want it. Their impressive infrastructure can cope with events of literally any shape or size. Halls ranging from 4,000 m2 to 25,000 m2 are available to flexibly accommodate every conceivable trade fair or congress. Whether this be a small trade fair or a large industrial exhibition. Underwater landscape, outdoor park, high-end technology playground.


Photo: Messe Düsseldorf


For trade fair organisers

No matter whether trade fair start-up, regional trade fair, trade fair or international project – you have come to the right place. They will accompany you with all their know-how. With as much support as you would like. With as much service as you need.


Photo: Messe Düsseldorf



For companies

Whether you want to hold an annual general meeting, celebrate a round anniversary with a thousand guests or extend an invitation to a glittering gala dinner: Messe Düsseldorf provides space for your event. And service, making everything unforgettable – from the shuttle to the champagne reception right up to the all-round care of your exclusive guests.


Photo: Messe Düsseldorf


For agencies

If you really need a lot of creative freedom – you can get it from them. Free choice: 18 halls plus Congress Center plus outdoor area plus Arena plus state-of-the-art event technology plus all the trimmings – also for your VIPs. Let your ideas run wild in up to 305.727 m2.



Photo: Messe Düsseldorf



Photo: Messe Düsseldorf



Photo: Messe Düsseldorf



Special Events

Events are what they do. And they prove this with some 50 trade fairs in Düsseldorf. They also use their expertise beyond the trade fair business – to make their mark in other areas. For instance in sport: as a long-standing partner of the German Olympic Sports Confederation (Deutscher Olympischer Sportbund – DOSB) and the National Paralympic Committee Germany (Deutscher Behindertensportverband – DBS) they operate the German House on behalf of Deutsches Sport Marketing (DSM). And they take on a key task as ‘host parents’ for athletes, sponsors and partners.


Or as part of interpack: with the SAVE FOOD initiative that they run together with the Food and Agriculture Organisation (FAO), the UN Environmental Program (UNEP) and the world’s leading trade fair for packaging and processes. The international response has proven them right: the initiative is already travelling around the world with events in Russia, Africa and North America. Recognising needs and also taking action is our way of looking beyond our own backyard.




Sports engagement


Photo: Messe Düsseldorf


German House:New Location for the German House in Tokyo 2020

2020 would have seen Messe Düsseldorf realise the German House for the Olympic Games for the eleventh time and for the Paralympic Games for the sixth time now on behalf of Deutsche Sport Marketing (DSM). The meeting point for German athletes will be the “AQUA CiTY ODAIBA” shopping mall in the Odaiba neighbourhood. This is a prime location in the immediate vicinity of numerous competition venues boasting vistas of the Tokyo skyline.



Photo: Messe Düsseldorf



The German House will serve as a hotspot after the Olympic and Paralympic competitions – where representatives from sporting, business, media, social and political spheres will get together to celebrate and network with one another. Messe Düsseldorf will also create the setting for this in Tokyo 2020 realising the German House commissioned by Deutsche Sport Marketing (DSM), the marketing agency of DOSB (Deutscher Olympischer Sportbund/German Olympic Confederation) and DBS (Deutscher Behindertensportverband/National Paralympic Committee Germany).


Photo: Messe Düsseldorf


German House / German House Paralympics – Facts and Figures:


Duration of the original plan: 24 July to 9 August 2020

Total floor space: 2,000 m²

Number of guests expected: approx. 700 visitors daily / approx. 10,000 in total


Duration of the original plan: 26 August – 6 September 2020

Total floor space: 2,000 m²

Number of guests expected: approx. 600 visitors daily / approx. 7,000 in total


Fortuna Düsseldorf

An unbeatable team for Düsseldorf, not only as local neighbours: as a partner of Fortuna Düsseldorf, they support this traditional club, which, like them, is firmly connected with the history of our Rhine metropolis.


Photo: Messe Düsseldorf



Photo: Messe Düsseldorf



Photo: Messe Düsseldorf


Photo: Messe Düsseldorf



Düsseldorfer EG






Two figureheads of the city of Düsseldorf form a strong partnership: The Düsseldorfer EG has always stood for the fastest team sport in the world in their city on the Rhine with its wide-reaching platform and the experience of ice hockey. In close cooperation, they want to continue to make Düsseldorf attractive for visitors and residents.



Photo: Messe Düsseldorf


Photo: Messe Düsseldorf


Photo: Messe Düsseldorf


Photo: Messe Düsseldorf


Photo: Messe Düsseldorf




From the start of the 2020/21 season, Messe Düsseldorf and its subsidiary, Messe Düsseldorf Shanghai, will be the proud partner of Germany’s record champion Borussia Düsseldorf. Both sides stand for performance, endurance and assertiveness – whether as a top club or a commercial enterprise. This strengthens not only our role as a partner of the sports city of Düsseldorf, but also our international character through the great popularity of Timo Boll and the sport of table tennis in the People’s Republic of China.


Photo: Messe Düsseldorf




Borussia Düsseldorf_Anton Kaellberg   photo: Jörg Fuhrmann



Photo: Messe Düsseldorf


International Network

For instance, with their subsidiaries in Moscow, Hong Kong, New Delhi and Tokyo. With international representatives in 139 nations. And a wealth of experience in 5 areas of expertise. With their global network they position themselves on key development markets, open up new areas of business and they are very close to sectoral trends. They have long since been at the forefront in places where industry is undergoing growth and they jointly shape the future of new industrial and growth regions.

Photo: Messe Düsseldorf


Areas of Expertise

Added Value for Everyone. They know markets and market players, follow industry developments, and know what moves companies and customers — and they are able to build on this when developing trade fairs and trade fair themes. To make their events so attractive that visitors from around the world come to our trade fairs around the world.

Competence. Messe Düsseldorf cultivates the art of concentration — on five fields of business, in which they have know-how, international contacts and experience in the respective industry, and on selected, subject-related trade fairs with industry events worldwide.


Their Global No.1 Tradefairs in Düsseldorf



Photo: Messe Düsseldorf




Machinery, Plants and Equipment

Cardboard or plastic? Glass or steel? Whatever you make into a product, you see the most up-to-date production technology at their exhibitions first — at the leading trade fairs for machinery and plant manufacturing. drupa, K, interpack, Glasstec and wire/Tube and their partner events show trends and cutting-edge technologies in their respective industries, and are examples for specialized trade fairs that we bring to our customers all over the world — from Dubai to Shanghai.


Photo: Messe Düsseldorf



Retail, Crafts and Services


Photo: Messe Düsseldorf


Health & Medical Technologies

What was merely an idea more than 40 years ago, are now the most significant trade fairs of their kind: MEDICA, the world forum for medicine and leading international trade fair for medical device technology, COMPAMED, international trade fair on high-tech solutions for medical technology, and REHACARE, international trade fair for rehabilitation and care.. And since not every medical and rehabilitation technologies interested trade visitor is able to travel to the Rhine, they bring expert knowledge to the world — in form of the MEDICAL FAIRs in Singapore, New Delhi, Mumbai, Bangkok or Suzhou. Or to the Hospitalar in São Paulo, MEDITECH in Bogotà as well as INTEGRATION and ZDRAVOOCHRANENIJE in Moscow. Because they know that health is a subject without borders. MEDICAlliance


Photo: Messe Düsseldorf



Lifestyle and Beauty

Which colours set the tone; which accessories are in… The Düsseldorf trade fairs for fashion, shoe fashion, accessories and cosmetics show the trends for the perfect outfit. BEAUTY DÜSSELDORF and TOP HAIR are among the most important information and ordering trade fairs in the industry. They bring fashion to Dongguan, Moscow and Brno with trade fairs such as Collection Première Moscow, showing the world what will be en vogue tomorrow.



Photo: Messe Düsseldorf



Hotspot for Active Leisure

Worldwide the no. 1 for mobile leisure activities

Whether boot Düsseldorf, CARAVAN SALON Düsseldorf or TourNatur Düsseldorf. When it belongs to mobile leisure, Messe Düsseldorf is the international hotspot that sets standards: Here are the latest trends. Here you can rise your experiences. And here good business is done.


Photo: Messe Düsseldorf



Global Portfolios

The Fantastic Four

Their strategy for international business? Networked deployment of four strong pillars. They make sure they’re there and ready when businesses are ready to expand: in the most important industrial and growth regions of the world.

Guangzhou, Nairobi, Gandhinagar. These cities, like Shanghai, Bangkok and Moscow, are also important commercial centres that are among the first to be exposed to new industry trends. And they are particularly close to our heart. That’s why they maintain a presence in these relevant growth markets with their Global Portfolios. Their goal is to nurture our international contacts, provide stimulus, create an effective global network and thereby strengthen the position of Messe Düsseldorf as a global platform on which to hold world leading trade fairs.

The fact that the international trade fair industry is blossoming in this way is due to its strong roots on the banks of the Rhine: wire & Tube, for example, is able to draw around 70,000 professional visitors from 130 countries and more than 2,600 exhibitors to Germany. And it’s the meeting place for local heroes and global players, where important decisions about the future are made.


Photo: Messe Düsseldorf



International Representatives

The group runs a global network of 77 international offices for 141 countries / regions, including 7 international subsidiaries. They provide a wide range of services for visitors, exhibitors and the press.



Photo: Messe Düsseldorf






Photo: Messe Düsseldorf




When men and women still wore hats and television was black and white, trade fairs already featured innovations, live and in colour. The public was impressed by this just one year after their company was founded in 1947, when they were called “ Nordwestdeutsche Ausstellungsgesellschaft mbH (NOWEA) ” (NOWEA). And now, 70 years later, they are just as future – oriented as they were in their early days – and more colourful than ever before!and grew from a local hero into a global player: Messe Düsseldorf is one of the world’s 10 strongest trade fair organisers in terms of turnover and is represented as an internationally operating company in all growth regions of the world. As a partner of industry. And after every one of the some 150 locally and internationally run events there is also a happy end for their customers.




Photo: Messe Düsseldorf


The journey that exhibitors and visitors took upon themselves to attend the first industrial exhibitions in Düsseldorf in the 19th century would certainly not have been short. The prospects, on the other hand, were brilliant on the Rhine – and in the Ruhr region. Because exhibitions in Düsseldorf were in such close proximity to Germany’s most important industrial region, for a long time they were the perfect platform for the Krupps, Stinnes, Haniels and Villeroy & Bochs of this world – to name but a few.

And then they came up with a different idea. Shows presenting the full spectrum of industrial production: that’s what exhibitions were, even into the 1950s. With the formation of Messe Düsseldorf, they opted for a new direction and organised fairs according to individual trades. For some, this was revolutionary. For them, market-driven. And the cornerstone on which their growth is founded – far beyond the boundaries of exhibition city Düsseldorf.


Photo: Messe Düsseldorf





Photo: Messe Düsseldorf




The 1st industrial exhibition in Düsseldorf: fourteen exhibitors show their products. The most illustrious visitor: Napoleon I.


The Great Healthcare, Social Welfare and Physical Exercise Exhibition, 7.5 million visitors.


Foundation of the Nordwestdeutsche Ausstellungs gesellschaft mbH (NOWEA), renamed “Messe Düsseldorf GmbH” in 1997.


The 1st trade fair after World War II: the German Press Exhibition, 207,000 visitors.


Photo: Messe Düsseldorf




They open their 142 gates to the whole world. Obviously, there has to be enough space behind them. That’s why they continue to grow : upwards. Everyone starts small. And that goes for them, too: with 4,800 sqm of exhibition space at our first venue, Ehren hof. But even then, they knew that it wasn’t just size that mattered, but multifunctionality as well. 169,200 sqm LATER.

Equally important: the needs of their exhibitors, visitors and guest organisers. And they change over time, too. They change with them. A case in point: their tallest hall is now all of 26 metres high, with plenty of room for very big exhibits. Their huge gates are wide open to ideas and plenty of new developments, even after 70 years. 305,000 sqm OF FUTURE. By 2019, they have created new possibilities for their clients right on the Rhine. With their new Hall 1, the spectacular tapered South Entrance, seminar facilities and a modernised CCD Congress Center Düsseldorf. After all, when it’s a question of providing ample scope for 23 leading international exhibitions and some 50 trade fairs, you can’t think flexibly enough.




Photo: Messe Düsseldorf





4,800 sqm of exhibition space at the inner-city Ehrenhof venue, and by the late 1950s, six halls had been constructed.


174,000 sqm of exhibition space at the newvenue in Düsseldorf-Stockum (Düsseldorf North).


305,000 sqm of cutting-edge exhibition space



Just one year after founding their company, they set out for new shores. They were 3,700 miles away, in New York. There, they organised German companies’ participation at an inter national

exhibition. And even then, their sights were set on Moscow. 15 years later, they were there, too. After Moscow came New Delhi, Kuala Lumpur and Dubai. After those fi rst events far from the Rhine, over 5,000 more followed. And a sense of being at home all over the world.



So whatever direction they take,they get to where they’re going. They have achieved this in 136 countries to date. With eight affiliates, 73 foreign agencies and global portfolios in all relevant growth markets with which we offer new inspiration and strengthen our inter national connections. The result: an efficient, global network that also contributes to the success of leading international fairs in the global brand platform Düsseldorf. And they are casting their nets even further. Because the world is only as big as they make it.





The 1st fair abroad: co-organisation of an exhibition of German industry in New York.


First participation at a fair in Moscow


Messe Düsseldorf North America Inc.


Messe Düsseldorf Japan Ltd.


Messe Düsseldorf ASIA Pte. Ltd.


Messe Düsseldorf China, German Exhibition Corporation International GmbH


Messe Düsseldorf Moskau


Messe Düsseldorf India Pvt. Ltd.


Messe Düsseldorf (Shanghai) Co. Ltd.


73 foreign agencies for 136 countries



Small, large, newcomer or classic, made in Germany, India, Russia, or simply made with love. That’s how diverse the ideas you see in their halls have always been. And that goes for the people, too.

Hello, Mr Brandt! That’s what they said in 1972 at the International Trade Exhibition and the 23rd Delegates’ Conference of the German Showmen’s Union. 38 years later, they were just as proud to welcome Ms Merkel. And in between, countless stars and starlets. But of course, the big names of industry, too.



The doctor at the MEDICA and the rambler at the TourNatur. Experts, researchers and decision makers. Politicians, artists and sportspeople. The whole world gets together at their exhibition site in Düsseldorf. For a qualifi ed exchange of ideas. For some international networking. Or simply to see and be seen. You see, the Düsseldorf exhibition centre pulls in the crowds. All eyes are on them. Not just when Gustav of Sweden or Albert of Monaco pay a royal visit to the boot, the boat show and watersports exhibition, but also when their staff turn each event into an experience with their service, expertise and their typically friendly, upbeat manner. Their exhibition teams are their very own VIPs.



Photo: Messe Düsseldorf




With their new trade fair concept, they turned one for all into all for one. And a first important point of contact, for representatives of an entire industry who enjoy finally being amongst themselves.



Development of the exhibition portfolio in DÜSSELDORF

How does it sound the first time 400,000 print specialists come together at the same place to admire the products of 527 exhibitors from ten nations? Like a lively exchange. And a lot like the future.

And it was only drowned out by the Original Heidelberger Tiegel, a platen windmill press, which turned out 5,000 printed sheets per hour before an astonished audience at the first drupa in 1951. The platen press has since made way for the injection printer, and that first capital goods fair has now become the world’s largest, the number 1 trade fair for printing technologies. The enthusiasm remains the same. Just as it does at the 22 other leading world fairs and roughly 50 trade fairs they have established as world-famous brands over the past 70 years. And as points of contact between market partners, experts and visionaries.



Photo: Messe Düsseldorf



Photo: Messe Düsseldorf




Photo: Messe Düsseldorf




Trade fairs make things hum, industry, science, society, their beautiful city, the big wide world, and themselves, because they love what they do. That’s how it is, always has been, and always will be. There’s no longer any need for people wishing to discover trends, meet experts and share their knowledge to travel by carriage. Because Messe Düsseldorf is at the heart of a fine worldwide network. And thanks to Europe’s excellent transport infrastructure, they are easy to reach – just an hour’s flight away for many of their continental visitors.



Photo: Messe Düsseldorf




Industry is also well connected. But even when the point of contact for the various branches of industry, the hub of experience sharing, the starting point for knowledge transfer, and the turning point for regions and growth markets becomes Trade Fair 4.0, they will always remain what they are: good hosts who welcome their customers with a friendly smile. Because the exciting sense of anticipation and the firm handshake that seals the successful deal cannot be experienced digitally, but only here at our trade fairs – at Messe Düsseldorf.


Photo: Messe Düsseldorf


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