【DE】Deutsche Messe founds the creative network “MEDIA FACTORY”  

Hanover, Germany. MEDIA FACTORY offers a holistic range of services for industrial customers as well as other sectors and positions itself as a center for digital communication. A total of 15 specialist providers from the “digital content sector” are moving into the co-working spaces in the offices of the former NDR TV studios these days. Together, they plan, design, produce and present digital content on the Internet 365 days a year. As a team, these 15 specialists form a creative hub and can be booked individually or as a group – depending on the customer’s wishes, requirements and goals. The portfolio ranges from the planning and conception of digital content to production in the company’s own studios to target-group-specific control and presentation as well as subsequent tracking. The entire offering can be booked in small individual measures or as a complete package.

 

The skills of all employees are as diverse and highly specialized as the opportunities and challenges of the digital world. For example, video producers, graphic service providers and moderators are just as much a part of the team as bloggers, XR service providers and social media agencies. The MEDIA FACTORY is the order-related co-working space and headquarters of the service providers. Examples of content services range from speaker acquisition and moderation to the content development of an event as well as the creation of a storyboard.

 

“As a digital center for industrial communication, we also want to use the MEDIA FACTORY to additionally create a new offering for our exhibitors. During the year, it is becoming increasingly important for them to use digital content and digital tools to establish contact with potential customers and interest them in a physical trade fair event”, says Dr. Jochen Köckler, Chairman of the Managing of Deutsche Messe AG. “In the future, trade shows will be even more integrated into a year-round marketing process than before. With our new MEDIA FACTORY offering, a one-week trade show becomes a message – 24/7, 365 days a year.”

 

Deutsche Messe AG, together with MEDIA FACTORY , creative partner tagg-s agency group, software company Dassault Systèmes 3DExcite GmbH and other partners to provide digital content, tools and digital exhibitor events throughout the year. “Whenever our customers want, we realize customer events, work out content for events, promote the events via our database and social media channels, create marketing-ready digital twins of products, track potential customers on the Internet and can produce and stream content in our studios”, says Thomas Rilke, Head of MEDIA FACTORY and Deutsche Messe Technology Academy.

 

Sebastian Retz of tagg-s elaborates: “We are the experts for a rapid expansion of the service portfolio, in each case adapted to the prevailing situation. With the MEDIA FACTORY, we offer a showroom, communication platform, content collection and training center in one. Flexibly adaptable without construction work, always open and modularly expandable for the future.”

 

“The MEDIA FACTORY thus combines all relevant disciplines of a ‘full-service provider’ for digital content and will establish itself as a digital center for industrial communication in no time”, Köckler sums up.

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