【DE】spoga horse 2022 – the world, the industry and the trade fair in motion

spoga horse 2022 is presenting plenty of new features and innovative formats, not least to do justice to the rapid social and industry-related developments. The leading B2B trade fair of the international equestrian industry is opening its doors again from 5 to 7 February 2022 and will not only offer the visitors a unique insight into the world of the horse and rider, but also into the future of the industry. The “spoga horse TOP INNOVATIONS” competition, which entries can be submitted for now, digital matchmaking and content platforms, creator offers and much more turn spoga horse 2022 into the trend barometer of the industry. Exhibitors can inform themselves and register conveniently online at spogahorse.de/anmeldung.


spoga horse is the place-to-be and is the leading B2B trade fair of the international equestrian industry. It unites an exhibition, conference and networking under one roof. The trade fair is the hub for new products, innovations and trends for international exhibitors from more than 30 countries. The new, overarching trend theme of spoga horse 2022 “Future in Motion” addresses precisely these issues: Mega trends such as the digitalisation and sustainability fundamentally influence how we as a society shape our everyday routine, our work and our personal and professional contacts. These mega trends are also having an impact on the equestrian industry, in the form of apps that support the training or equipment that is produced in a more and more sustainable manner. Under the trend theme “Future in Motion”, spoga horse 2022 is uniting formats, events and contents, which will assist both the exhibitors and the visitors in finding their orientation amid these rapid developments.


spoga horse TOP INNOVATIONS 2022: The application phase has started


And what offers better orientation than a collection of the industry’s most innovative products? As in 2021, in the scope of the spoga horse TOP INNOVATIONS competition an internationally renowned jury comprising of experts, creators and professionals will on the occasion of the spoga horse 2022 also select the 30 top innovations worldwide. These will not only be presented to the entire trade fair audience in the online gallery of the spoga horse website, but also on the new BOULEVARD OF INNOVATIONS on-site in Cologne. The five best products will be distinguished with the title “spoga horse TOP INNOVATION”. The award ceremony will take place beforehand on THE STAGE with its central location. The application phase started today and ends on 10.01.2022, further information and forms can be found at spogahorse.com.


spoga horse @home: Digital extension of the leading B2B trade fair


From innovative products to innovative exchange and presentation options: At spoga horse 2022, the industry can also network online and inform itself about all current topics via the digital platform “spoga horse @home”. The exhibitors will benefit from the chance to access new target groups and present their products to a global audience. The visitors can go live any time or call up content precisely then when they have the time. In the same way that the society and industry are becoming more and more digital, spoga horse also continuously extends its digital offer. The digital platform and its contents will be accessible until the end of March. Further information can be found at spogahorse.com under “The Fair”.


BARN.NET: The equestrian world is connected


Talking about the digital industry: Equine professionals travel a lot, spend most of their time in the fresh air and don’t enjoy deskwork much. It is thus not always easy for companies, brands and manufacturers to reach this target group with their brand messages and own offers. BARN.NET, a project by the company BARNS & BRANDS, connects equine professionals with companies from the equestrian industry – and vice versa. An exclusive location for trainers, influencers, decision-makers, multipliers, equine health experts, service providers, marketing companies, brands and organisations, where they can establish contacts, network, find cooperation partners and models, grow together and become more successful. The BARN.NET kick-off event is taking place at spoga horse 2022 for the first time. Further information on the event and product can be found at barnsandbrands.com, interested parties can directly contact martina.vogt@barnsandbrands.com.


spoga horse CREATOR DAYS: The meeting point for equestrian influencers


In the meantime, influencers also have a huge impact in the equestrian world and thus offer great potential for brands. However, at the same time there are hardly any opportunities within the equestrian industry for both sides to get to know each other personally, agree possible cooperations and learn from each other. spoga horse 2022 is filling this gap in cooperation with SehrwieViel in the scope of the “spoga horse CREATOR DAYS”. A side event with a programme lasting several days gives aspiring and established creators an introduction into the world of spoga horse, offers training options in the form of lectures and workshops and enables networking among each other and with the industry in the scope of relaxed evening events. Interested creators can already contact hello@sehrwieviel.de now, further information will follow in December at spogahorse.com.


Marketing Village: Marketing experts meet equine experts


Last, but not least with immediate effect media companies, organisers, service providers and agencies can exhibit at spoga horse on tiny space. Interested parties can use the new, compact stand package in the Marketing Village – equipped with just a monitor and brochure stand – to present their establishment to the participants of spoga horse. Furthermore, the adjacent Networking Area offers space for personal dialogues. A hostess responsible for the entire surface of the Market Village will replenish advertising materials where necessary, so that the marketing experts can totally concentrate on their trade fair visit and the respective dialogues. Furthermore, a Showroom on the digital platform of spoga horse @home is included in the reservation for a stand in the Marketing Village, which enables the advantages of the online trade fair presence to be utilised too. Detailed information and the application form can be found here: www.spogahorse.com/participation-and-planning/for-exhibitors/marketing-village-package


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