【RU】Furniture Retail Forum will bring together leaders in the furniture industry

From November 22 to 25, as part of the business program of the exhibition “Furniture”, the Furniture Retail Forum / Furniture Retail Forum will be held for the first time, organized by the exhibition management and its permanent partner, Furniture Communication Project (FCP). At the forum, experts will discuss new opportunities for successful sales of furniture on marketplaces, a presentation of the immersive zone “Shop of the Future” and a number of sharp panel discussions with industry leaders will take place.


Forum Pavilion, Zapadny Hall


Within four days, the forum participants will discuss topical topics of concern to furniture industry professionals. Important issues such as:


  • “Adapted technologies for furniture retail”;
  • “Managedment systems of furniture companies: best cases”;
  • “Furniture franchises. Project presentations”;
  • “Marketplaces: practical experience”;
  • “Omnikanality and the store of the future: integration scenarios”;
  • “Transformations of the furniture business – from building a brand to developing a retail format. Cases from the regions.”



Among the forum participants are Hoff, Ascona, Kitchen City, Aristo, Zzibo Mobili, Mr.Doors, A priori, PM.ru, Favorite Home, Premiumwerk. More than 35 industry experts are involved in Furniture Retail Forum tracks.


The theme of the first day is “Sales on marketplaces”. The moderator of the session is Natalia Peksheva, founder of the Delicatex brand. Analytics and statistics from Yandex will be presented – how people choose and buy furniture during the pandemic.


The forum will be attended by Ivan Melnikov – Commercial Director of OZON, Sergey Peshkov – Business Development AliExpress Russia, Andrey Melekhov – Director of the category “Furniture and household goods” Yandex.Market, representative of Wildberries, Ivan Bugay – head of the business group “Durable goods” “SberMegaMarket”, Maxim Genke – Managing Director of Hoff, Roman Ershov – CEO of Askona Life Group, Anton Makarov – founder of Divan.ru, Roman Zakharov – “Express Office”.


The second day will be devoted to franchising and control systems. Moderator – Valeria Zelinskaya – FCP Media. The discussion will be attended by Svetlana Obraztsova – Askona Life Group, Maria Vasilyeva – “Ormatek”, Ivan Zalesov – “Favorite House”, Alexey Fedorenko – “Interdesign”, Sergey Rushkovsky – “Baikal Retail Group”, Sergey Igudin – O’Prime.


The third day, November 24, is a special session “What trading formats will be in demand in the digital society?”. Mikhail Kuchment – Hoff, Yegor Vaganov – Leroy Merlin, Vladimir Korchagov – Askona Life Group, Xenia Flomeshkina – PM.RU, Elena Firsanova – “Kitchen City”, Timofey Rodionov – 2020 Technologies, Oksana Solomko – O’Prime are invited to the discussion. Participants will have an interesting conversation and… an attempt to look into the future!


On the fourth day of the forum, the marketing agency for furniture makers REKANA will hold a practical day, within the framework of which it will present cases of transformations of regional furniture companies.



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