【DE】Successful travel fair under special conditions

Tourism & caravanning ended with around 30,000 visitors – High buying interest ensures satisfied exhibitors

Holiday mood in the Leipzig exhibition halls: From 17th to 21st November, around 30,000 visitors took the opportunity to find out about possible destinations or various recreational vehicles at the Tourism & Caravanning (TC) at 370 exhibitors. The high willingness to buy ensured satisfied faces and full order books for exhibitors. The hygiene concept of the Leipzig Trade Fair made it possible to safely hold the event. Among other things, it provided for the 2G regulation for visitors as well as a mask requirement on the site. Messe Stuttgart held the event at the Leipzig Exhibition Center for the third time.


 View over Hall 3 | Photo credits: Landesmesse Stuttgart GmbH



Real experience is indispensable

“Tourik & Caravanning has once again proven the importance of holidays and travel this year,” says Roland Bleinroth, Managing Director of Messe Stuttgart. Especially in these difficult times, people long for freedom and adventure. With the TC, we were able to offer the industry a platform and merged supply with demand. It has once again been shown that real experience and personal conversations cannot be replaced. I would like to thank all participants and colleagues at Leipziger Messe for the successful implementation of the event.”

Martin Buhl-Wagner, Managing Director of the Leipzig Trade Fair, also confirmed this: “We are very pleased that TC was our guest again this year. Their successful course and the mood of exhibitors and visitors show how necessary and indispensable trade fairs and congresses are, especially in these times. They also prove that we can safely hold events – thanks to our proven and approved hygiene concept Safe Expo. I would like to thank our partners from Messe Stuttgart for whom – as always – good and trusting cooperation.”


Positive mood in the exhibition halls

The offers in the two caravanning halls 3 and 5 as well as hall 4 with the topics of tourism with bike and outdoor also caused interest nationwide: More than a third of all visitors arrived from more than 100 kilometers. With an overall score of 1.6, the visitors were very satisfied with the offer on site. 96 percent would recommend the TC to friends and acquaintances, just as many want to visit the fair again next year. 80 percent of visitors were primarily interested in the topic of caravanning.


The high interest in the mobile form of travel caused a positive mood among manufacturers and dealers. Markus Freitag, Head of Sales and Marketing at Concorde Reisemobile: “After a year of abstinence, it was nice to be back at the fair in Leipzig. The customer frequency was lower than before the pandemic, but the interest of those present was very high and the sales were well above the level of 2019.” Not only luxury mobiles were in demand, but also small and individually developed vehicles met with great interest. Torsten Schwengber, Managing Director of the camper manufactory TS Buscamp: “The cooperation with the organizers went excellently. Of course, the rush of visitors was somewhat dampened by the circumstances, but we had interesting conversations and were able to generate post-fair business. The hygiene concept worked well and was absolutely comprehensible and implementable for us as exhibitors. This definitely encourages me to plan a trade fair appearance in Leipzig again next year. I can really only recommend the fair.” There was also high demand for tents and caravanning accessories. Dirk Langenfeld, Managing Director of Camp Nation: “I am positively surprised by the course of the fair. Of course, the number of visitors has decreased, but those who came here had a definitive purchase interest. This means that you could take more time for the customers and have detailed purchase discussions. We have seen particular interest in the caravan awnings.”


Local or long-distance travel, by cruise ship or bicycle: If you want to plan your next trip, Hall 4 was the right place for you. Karsten Gräning, Deputy Managing Director of the Erzgebirge Tourism Association, was able to state that nearby excursion destinations or regions are in demand: “We are happy to have been at the TC this year. We have been accompanying the fair since 1991 and are pleased about the positive development of the event, which is also due to Messe Stuttgart as organizer of the TC. Despite the difficult conditions this year, we are very satisfied with the high interest of visitors in our region.” Peter Wollmann, project manager at the Vogtland Tourism Association, confirmed this: “The fair was well attended, especially on Thursday we had many interested customers at our stand. The topic of local destinations is in demand, we were able to have many high-quality discussions and provide detailed information about our offer.”


Dima Pusnava from the Bulgarian Tourist Office was pleased about visitors who were happy to travel: “Of course, we would have liked more visitors, but quality beats quantity. We were able to have many good conversations and successfully position Bulgaria as a holiday destination.” Andreas Charalambous from the Cypriot Tourist Office also draws a positive conclusion: “In view of the current situation, I am very satisfied with the course of the fair. It is important for us that trade fairs take place. It has once again been proven that the Saxons are very eager to travel and are very interested in holidays in Cyprus. The lectures I gave on stage were well attended and the information material was in great demand. It was worth participating for us.” The tour operators were also satisfied. Nico Hinkelthein, Head of Group Travel, Ullmann Reisen: “I am positively impressed by this year’s fair. The quality of visitors has been better than in recent years. We found that the visitors came to the stand very purposefully and were able to make numerous bookings. In view of the current situation, we are really completely satisfied.”


Jochen Jopp from Waterbike Friends showed an extraordinary way of getting around in the bicycle sector: “We presented our water bikes for the first time here in Leipzig, i.e. bicycles with which you can ride on the water. We are enthusiastic about the customer interest and are happy to have been here.”


Not only the stands in the halls, but also the accompanying information and entertainment program was very well received by the travel-loving visitors. Whether multivision shows and travel lectures on the TC stage, traditional demonstrations on Sachsenplatz or lectures and discussion rounds in the Vanlife living room – all speakers recorded lively audience interest. The rich consumption offer in the glass hall was also in demand, where food trucks and food producers presented themselves with delicacies from all over the world under the title “pleasure trip”. Sven Pechmann, Viehweg specialties: “I am very satisfied with the fair. We were looked after very well here and were able to welcome many friendly customers to our stand – the all-round carefree package, so to speak!”


Platform for end customers and professional audiences

As part of tourism & caravanning, various program items for trade visitors and industry representatives also took place. At the Stellplatz summit, experts discussed the need for a suitable infrastructure for motorhome travelers. The Tourismus Marketing Gesellschaft Sachsen (TMGS) organized its market research day and shed light on Saxony’s image as a destination. The State Tourism Association of Saxony and the Coordination Office for Mountain Bike Tourism invited to discuss specialist planning on mountain bike tourism in Saxony.


The next tourism & caravanning will take place from 16th to 20th November 2022 at the Leipzig Trade Fair.


 Test driving in a bicycle course | Photo credits: Landesmesse Stuttgart GmbH



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