It is the home for all car fans: From November 27 to December 5 (November 26: Preview Day), the Essen Motor Show is taking place at Messe Essen. The performance festival is uniting sports cars, tuning & lifestyle, motorsports and classic cars into a colorful range on offer which is making car lovers and tuners enthusiastic. Around 400 exhibitors are presenting their new vehicles and comprehensive accessories at EMS. From coveted sports cars via suspensions and wheels right up to chic hoodies from hip scene labels, hardly any wish is remaining unfulfilled in Essen. Clear the stage for Europe’s largest and most important event for sporty cars.


Because the effects of the pandemic are still noticeable in many places, this year’s Essen Motor Show is taking place as a “Limited Edition” and without the Motorsports Arena. However, it cannot be called small: The performance festival is occupying eight halls and there is great euphoria amongst the exhibitors and the visitors after the pandemic-induced break last year. No matter whether a petrol or or electric drive: “The Essen Motor Show is demonstrating what relevance the car has and will have in the future, too. Cars do not just bring us from A to B – they should be fun and make their drivers enthusiastic, i.e. irrespective of the drive,” Oliver P. Kuhrt, CEO of Messe Essen, describes the core idea of the Essen Motor Show.


e‑sports at EMS


Car fans are encountering a whole host of their favorite makes in Essen. Amongst others, these include ADAC Motorsport, Borbet, Continental, Genesis, Hyundai, H&R Spezialfedern, the Mercedes Fan World and Wheelpros Europe. These are supplemented by well-known tuners such as Mareike Fox, JP Performance, Prior Design and Sidney Industries. Moreover, the Essen Motor Show is bringing the subject of e‑sports to the starting line: On the booth of the RaceRoom motorsports simulation in Hall 3, the visitors can experience the exhilaration of speed in the virtual cockpit.


The tuningXperience in Hall 5 is perhaps not (yet) legendary but definitely a cult. In the special show, around 100 private owners are presenting their vehicles which have been tuned with a lot of love and are amongst the best out and about on the European scene. The spectrum extends from moderate everyday vehicles via brutal motorsports racers right up to pure showcars. The line-up at the show includes not only well-known models but also rare specimens such as Barkas B1000, Lada 2103, Polski Fiat 126p and VW Brasilia as well as several vehicles from Tesla. Moreover, an Audi A7 Competition (with an assembled roof tent) is awaiting camping fans.


Sustainable Mobility at the Essen Motor Show


Impossible? There is no such thing at the Essen Motor Show. Even if petrol cars are characterizing the event, there is growing interest in sustainably driven vehicles. In Hall 3, the mobility service provider called Next eShare.one is presenting a selection of current series models with electric, hybrid or hydrogen drives. Amongst other vehicles, the presentation is focussing on the fair premiere of a Tesla Model Y and on a Ford Mustang Mach‑E.


Tuners are Not Speed Merchants


Irrespective of the drive, the following is true at EMS: Tuners are not speed merchants. This thought is also shared by Klaus Stadler, exhibitor and founder of the Mustang Owners Club: “Anybody investing as much time, love and money in their cars as the exhibitors at the Essen Motor Show never hits upon the idea of driving in illegal races with them. The risks for themselves, others and the vehicles are much too great.” The TUNE IT! SAFE! initiative in Hall 7 is also demonstrating that tuning and safety go hand in hand at the Essen Motor Show and is unveiling its new campaign vehicle in Essen. This is traditionally a tuned sports car in a police look.


The Essen Motor Show is an absolute must for classic vehicle connoisseurs, too: At the Classic & Prestige Salon organized by S.I.H.A. in Halls 1 and 2, dealers are presenting exquisite classic automobiles for sale, including a lot of sports and racing vehicles. As is tradition, several special shows are taking center stage in Germany’s oldest classic vehicle sales salon.


The currently valid Corona Protection Regulations of the Federal State of North Rhine-Westphalia are applicable to the Essen Motor Show. In order to avoid any long waiting lines, this year’s tickets are being sold exclusively online at www.essen‑motorshow.de




Additional picture and video material is available for download free of charge at the MEDIA CENTER of Messe Essen.



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