【DE】Top industry knowledge in the Toy Business Forum for the 2022 Toy Fair

 

  • International speakers and current key topics
  • Presentations of exhibitors at Live on Stage

 

The industry is ready to see you again at the toy fair in Nuremberg. From the 2nd to the 6th February 2022, the world’s leading trade fair opens its doors and with it also the Toy Business Forum – the address for industry knowledge and solutions for everyday business. Top-class experts give interesting impulses on the topics of sustainability, trends in retail and toys as well as digitization and marketing. New is the lecture format Live on Stage.

 

Diverse offer on stage

In the morning, the program with the LicenseTalks starts from Wednesday to Saturday between 10:30 a.m. and 11:30 a.m. The content ranges from “streaming platforms and their importance for the licensing industry” to “the latest generation video games” to “successfully address fans” and “10 trends that will become important in 2022”. From 1 p.m. to 3 p.m., the focus will be on changes and new challenges of trade in general as well as in the toy industry in particular. This is followed by daily changing presentations on the megatrend Toys go Green. In the late afternoon, exhibitors take over the stage in the Toy Business Forum as part of Live on Stage. The participating companies present their company, product portfolios and novelties to trade visitors in 20-minute slots.

 

Top topics digitization and sustainability

One main topic is the advancing digitization, which requires new solutions. Svenya Scholl will talk about the digital point of sale, online visibility of trading companies and the use of social media on Thursday. She contributes her practical experience as a project consultant to the Mittelstand 4.0 Competence Center Trade at IFH COLOGNE, funded by the Federal Ministry of Economics. A suitable, special lecture format awaits trade visitors on Friday with the digital live broadcast of the presentation of Dara Kossok-Spieß, Head of Network Policy and Digitalization at the Handelsverband Deutschland (HDE), Berlin. The topic of sustainability pays great attention, which is also of great importance at the toy fair. It can also be found on the special area Toys go Green located in Hall 3A. Belgian management consultant Joeri Van den Bergh will investigate on Wednesday under the keyword “conscious consumption” how sustainable sustainability is for a brand. Axel Dammler from Iconkids & Youth, among others, will talk about sustainability in toys on Thursday.

 

Latest trends from all over the world

New materials, technologies and trends are also the focus. On Wednesday, toy and trend expert and vice president of the International Toy Trade Magazine Association (ITMA) Reyne Rice from the USA will focus on sustainability and innovation in her lecture. Achim Himmelreich from Berlin, Capgemini Deutschland GmbH, will show the future of stationary retail on Thursday on the basis of market developments, study results and best practices.

 

The detailed program of the Toy Business Forum is available online: www.spielwarenmesse.de/toybusinessforum. All presentations are streamed live in parallel and simultaneously translated into German/English. Registration for the free lectures is not required.

 

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