Registration for visitors is now possible. – Lara Loft, NinotakuTV, PietSmiet, Capcom, Kazé and many more confirmed


MAG invites from 26th to 28th November to a team-oriented online event of a special kind, in which visitors have to fight for victory in two factions. In addition to top creators such as Lara Loft, PietSmiet and NinotakuTV, exhibitors such as Capcom, Kazé and crunchyroll are also virtually involved.


In the multiplayer online game, visitors once again have the opportunity to visit the virtual stands of their favorite brands, get in touch with them and experience MAG’s own streaming show on Twitch. With over 3.6 million DACH customers reached in 2020, the goal is clear: Bigger is always possible!


Everything is different this year: MAG mascot Maggie and her sister Megan are causing a sensation, because it is called for the competition of two color factions to decide the future of MAG. Visitors return to the online MMO and can join one of two schools. In the game, players can color items according to their team color, but also collect points by voting in the streaming show or by purchasing merch packages for their faction. The popular sticker collection also returns and teams can coordinate with each other in the associated Discord. Who knows, maybe one or the other exhibitor is also committed to a faction?


From now on, merch packages can be purchased that, in addition to various faction goodies in the respective color scheme, also automatically mean points for the respective team.


The new trailer, the key art and other material can be found here.


Interested parties can already register in advance with a free Super Crowd account for MAG 2021 and visit the station forecourt in the game for a taste. On the 26th November, the gates to MAG City will open.


About MAG Erfurt

MAG is the community convention of fans for fans. We are all about games, cosplay, anime, manga and Asian pop culture. MAG was already named the second most popular convention in Germany in its premiere year and counted 10,000 enthusiastic visitors in Erfurt. In 2019, over 13,000 visitors turned Messe Erfurt into a colorful festival on over 16,000 square meters. Since 2020, MAG Erfurt has been found online as an event MMO that offers players an interactive trade fair experience accompanied by exciting live shows on Twitch. Also in 2021, it will continue digitally, with a new, dynamic competition concept that runs through the entire event.


About Super Crowd Entertainment

Super Crowd Entertainment organizes the annual Indie Arena Booth, the world’s largest independent developer stand for video games. In 2020, a 100% digital version of the Indie Arena Booth was developed for the first time: Indie Arena Booth Online. The concept premiered at gamescom 2020 with over 150 games and was awarded the Heart of gamescom Award.

Super Crowd Entertainment is also organizing the MAG community fair in cooperation with Messe Erfurt, which is now taking place for the fourth time. With the X5 framework, Super Crowd Entertainment also offers a comprehensive yet easy-to-implement solution for digital events for all industries that makes a real trade fair feeling tangible despite COVID-19.



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