【DE】People who appreciate quality and values

The eighth edition of Stuttgart’s EuroMotor® was also convincing with a high-quality audience, a selected product range and a high-quality supporting program: The popular “Trade Fair for Luxury Automobiles and Upscale Lifestyle” concluded with a positive overall balance despite tightening of the access rules.

 

Positive balance despite difficult conditions: Eighth edition of the Stuttgart EuroMotor® convinces with a high audience level

 

Photo: euromotor-messe.de

 

The eighth edition of EuroMotor® came to an end in Stuttgart on Sunday evening. Due to the pandemic, the popular “fair for luxury automobiles and upscale lifestyle” had been cancelled last year, but now the ICS Internationale Congresscenter Stuttgart has once again turned into a pre-Christmas luxury department store for connoisseurs, individualists, art connoisseurs and car lovers. From 3rd to 5th December, more than 100 exhibitors had a wide range of selected products and services ready in a relaxed lounge atmosphere. After a very good start on Friday, an official tightening of the access rules on Saturday led to uncertainty among guests, but the EuroMotor® participants finally rated the overall course of the fair as positive.

 

“Made the most of the overall situation”

It was “a great trade fair with a great start”, commented project manager Gaby Maier from the organizer RETRO Messen. Despite Corona, we were able to reach visitor numbers on the opening day as before the pandemic, and the ladies night on Friday evening, which was held for the first time, was also very, very well attended. Due to the “practically imposed 2G plus regulation overnight”, the rush on Saturday was unfortunately “more behavioral”, but “there was still a positive mood among exhibitors”. The EuroMotor® sees itself “primarily as a presentation platform for networking, and I think everyone has made the most of the difficult overall situation.”

 

Sophisticated shopping experience, well-attended supporting program

From fine coffee and fine brandies to handmade bags and fashions to horsepower vehicles from the NEO CLASSICS® division, the sophisticated shopping experience of EuroMotor® offered a sumptuous Christmas wish list for customers with taste and purchasing power. In addition, an entertaining supporting program provided a lot of fun and a good mood. The magic shows of Strotmanns Magic Lounge or the performances of Stuttgart entertainer, actor and musician Michael Gaedt, who commented on the events with his own puns, were very popular. The EuroBID auction with Wolfgang Pauritsch and the charity auction in favor of the Stuttgart Olgäle were also well attended.

 

 

Exhibitors draw a positive balance

On the exhibitor side, all in all, a positive balance sheet was drawn of this year’s EuroMotor®: “The clientele of EuroMotor® fit exactly to the vehicles we had exhibited there,” said Michael Herrmann, authorized signatory of the Weeber car dealership. “Such a fair is primarily about good contacts, less is often more. We had many high-quality, intensive discussions and are quite satisfied.” Designer Constanze Frank from Darling Little Place gladly agreed: “We came across an audience here that attaches importance to something special, products with soul away from mass consumption – people who appreciate quality and values. We were able to talk excellently and have many long conversations. In addition, we also sold quite well. The EuroMotor® worked surprisingly well under corona conditions.”

 

Exhibitor voices:

Rosario Rizza, Managing Director, Rizza Caffè:

We have known EuroMotor® for several years and appreciate the noble clientele of this fair. The exhibitors, the products offered and the ambience are also at the highest level. For us, coffee is a passion. Our own roasts and mixtures were very well received here. Trade fairs are always worthwhile for us, because it is important to show presence. It was fun, we are extremely satisfied.”

 

Johanna Lütke-Kappenberg, stand support, desire for good:

It was definitely true that we came to EuroMotor®. We were able to welcome many regular customers here, but also win new customers – such as young entrepreneurs from Munich or interested founders from the Stuttgart area. Our magazine is about exchange, and we had it practically ‘live’ on site here. I found it totally positive that the organizers had the courage to take this fair.”

 

Sandra Hochhaus, owner, magsky:

I think we managed to do the fair well despite the pandemic, because we met the right people here and made the most of everything. We had invited many nice customers who shopped with us again. So you were satisfied with my work and came back, that was great!”

 

Stefan Reustle, Managing Director and Owner, Hunting Center Waidmanufaktur:

Our offer was very well received here. We met with a high interest in sustainability and game meat production. Understanding of hunting has changed, people want to go back to nature today. We were able to do good educational work and are very satisfied with our appearance at EuroMotor®, which was definitely worth it!”

Wolfgang Pauritsch, business owner, Antony’s Kunst- und Auktionshaus:

Our auctions went well. There were fewer, but very good people here who all made the most of the situation. I’m glad we had the chance to organize something at all, so a small success is a great success.”

 

Thomas Dörken, owner, agency visible:

EuroMotor® is a great trade fair with a high-quality audience that also likes to buy my products. Of course, Covid19 means a state of emergency for all of us, you don’t have to gloss over that. I have been exhibiting at all RETRO fairs for several years and am generally satisfied. I’ll be happy to come back.”

 

Günther Geier, Deterity Manager, Vita Italiana:

We had a great trade fair and were able to present ourselves well. A big compliment to the organizing team, which always took care of us and was available at all times. Despite Corona, the exhibitors have come, so hats off to everyone who has not canceled. The EuroMotor® is always beautiful, and it was fun again this time.”

 

Bernd Ostwald, owner, Ostwald:

We had some good customer conversations and also sold. For me, the performance was a kind of ‘blind date’ on the recommendation of a fellow exhibitor friend. The atmosphere was pleasant, we had nice contacts with good customers. I find this fair very interesting. We are happy to come back after Corona.”

Michael Herrmann, authorized signatory, Weeber car dealership:

The clientele of EuroMotor® fit exactly to the vehicles we had exhibited there. In contrast to some car fairs, visitors here know the price range. We didn’t even hear the sentence, ‘oh, but it’s expensive’. Such a fair is primarily about good contacts, less is often more. We had many high-quality, intensive conversations. The interest was very high and we are quite satisfied.”

 

Constanze Frank, designer, Darling Little Place:

We came across an audience here that attaches importance to something special, to products with soul away from mass consumption – people who appreciate quality and values. We were able to talk excellently and have many long conversations. In addition, we also sold quite well. EuroMotor® has worked surprisingly well under corona conditions, and we are satisfied with our trade fair appearance.”

 

Photo: euromotor-messe.de

 

 

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