Initially scheduled for February 1, 2 and 3, 2022, CTCO Lyon postpones its dates to March 15, 16 and 17, 2022, due to the health context. Although the gauges announced by the Prime Minister do not concern trade shows such as the CTCO, too much uncertainty remains to maintain the event in early February. C! Print Lyon, usually organized jointly, will be postponed to May 10, 11 and 12, 2022, exceptionally separately, for logistical reasons.
CTCO brings together all professionals in advertising objects and promotional textiles every year in Lyon. Nearly 260 exhibitors and more than 11,000 visitors gather there to discover the latest textile collections and novelties in advertising objects and business gifts, to exchange with their peers and fill up on new ideas.
“This decision to postpone the show is motivated by our common desire to offer a quality event, while responding to the challenges induced by the health context. It was taken in consultation with actors in the sector wishing to be able to present their new collections in the first quarter, a key period for the advertising object and textile sector, “says Pierre Mirlit, the general manager of 656 Editions, the organizer of the show.
“CTCO is also more than just a show. It is a friendly event, where the community likes to meet and exchange. Postponing our 2022 edition in March will allow us to keep this spirit of ours, and that everyone appreciates, exhibitors and visitors, “he adds.
The 2FPCO, the French Federation of Object Communication Professionals, which was consulted upstream, strongly supports this decision: “This is a critical period for events and we enthusiastically welcome this postponement of the show to March. This will allow media object agencies and markers to meet in better conditions, at a time that is always very conducive to meet the show’s exhibitors and discover their collections for this year, “says Anthony Villeger, President of 2FPCO.
Salon C! Print, usually organized jointly with CTCO, will be postponed to other dates for logistical reasons: May 10, 11 and 12, 2022 also at Eurexpo Lyon. It will bring together all players in small and large format printing, as well as visual communication professionals.
A STRONG EDITION IN NEW FEATURES
CTCO will support professionals in 2022 in this dynamic of recovery and transformation. With, in the first place, an exhaustive product offer, presented by a very wide range of suppliers: more than 260 exhibitors (including at least 50 new ones) will present their latest ranges of media objects and promotional textile collections.
As every year, a series of conferences will address market issues and interview industry experts, through different speaking formats (conferences, round tables, keynotes). While animations will energize the visit routes. Thus, the CTCO catwalk will return, to host textile shows that met with great success in 2019 and 2020. Several promotional textile brands will present their new collections. For its part, the Must area is reinventing itself and will welcome visitors at the entrance to the show, highlighting eco-responsible products, thus offering distributors quick and easy access to the most virtuous products of promotional object and textile leaders. The customization workshop will demonstrate the potential of marking as an additional tool for creativity. Everyone will be able to “test” the main techniques and leave with their personalized object.
Finally, visitors will also be able to discover the offers of 2022 exhibitors (product launch, innovative items, bestsellers) in a new animation: the Speed Demos. In a dedicated space, participating exhibitors will carry out product demonstrations in a fun way, accompanied by a presenter. Objective: ten minutes to convince and answer all questions in order to allow the audience to know everything about the product presented.
Professionals who have already ordered their lounge access badge will receive a new badge for the March 2022 edition in the coming weeks.
- 260 exhibitors, including 50 new ones
- 11,000 visitors
- 10 conferences and round tables
- 30 speed demos
- 9 parades
- 1 gallery of eco-responsible products
- 1 customization workshop