【DE】Indoor and outdoor guest experience: INTERNORGA 2022 shows ‘restaurant and hotel equipment’ at new locations and bundles trend topics outdoor gastronomy and BBQ in its own hall  

Restaurants and hotels have changed a lot in recent years. In terms of quality and sustainability, both the demands of guests and those in the field of interior design have increased. Interior, furniture and design must be coordinated for a feel-good atmosphere. Be it colorful mix-and-match furniture, appealing table decorations or plenty of plants in restaurants or hotels – restaurateurs and hoteliers will find ideas and inspiration at INTERNORGA. The leading international trade fair for the entire out-of-home market will show from the 18th to the 22nd March 2022 at new hall locations all news about furniture, tabletop and decoration on the ground floors of exhibition halls B1 to B4. In addition, INTERNORGA presents the trend topics outdoor gastronomy as well as grilling and BBQ bundled in Hall B5 for the first time.

 

 

Photo: Hamburg Messe und Congress GmbH

 

 

The requirements for restaurant and hotel equipment have been changing rapidly for years. Guests expect holistic furnishing concepts that combine tradition with sustainability and modernity as well as offer a feel-good atmosphere – ideally it is ‘instagramable’. With the exhibition area ‘Restaurant and Hotel Equipment’, INTERNORGA 2022 enables national and international exhibitors to have a large stage at new locations. On the ground floor of halls B1 to B4, visitors will discover trendy restaurant, bar and hotel room furnishings, modern banquet furniture as well as glasses, porcelain, cutlery, menus, sanitary equipment, lighting, bed and table linen and workwear.

 

Focus on outdoor gastronomy as well as barbecue & BBQ court in hall B5

In adjacent proximity to restaurant and hotel equipment, INTERNORGA 2022 presents the trend topic of outdoor gastronomy in its own hall for the first time. In the B5, numerous suppliers and manufacturers of this segment show news for all facets of outdoor gastronomy. From suitable weather protection and radiant heaters, to functional lighting and innovative furniture – the new outdoor area is the perfect platform for discovering new ideas for gastro and hotel terraces, gardens and Co. In addition, the popular Grill & BBQ Court in long-standing cooperation with Grill-Kontor Hamburg complements the offer in the hall as well as in the outdoor area between hall B5 and B7 with national and international providers from the areas of grill technology, equipment and catering. Here, products, trends and innovations from the entire grill segment with an entertainment character are presented, completed by a diverse supporting program with live demonstrations and tastings.

 

With the new indoor locations for restaurant and hotel equipment as well as the proximity to the outdoor gastronomy and barbecue areas, we have bundled exactly the topics that fit perfectly together. They are important sales drivers and trends that have become even more important in the pandemic. The INTERNORGA visit can thus be planned more efficiently and valuable synergies can be lifted. A beach club with food trucks and a bar create a loungy atmosphere in the B5. It is the ideal place to exchange ideas relaxed with industry partners. We are very much looking forward to it and invite everyone to rediscover the B5 for themselves, says Claudia Johannsen, Business Unit Manager Hamburg Messe and Congress.

 

The fastest access to the exhibition area ‘Restaurant and Hotel Equipment’ is via the entrances East (U-Bahn exhibition halls) and Mitte. Access to the ‘outdoor gastronomy’ area and the Grill & BBQ Court is best done via the entrance east (U-Bahn Stephansplatz) or entrance south (U-Bahn Messehallen).

 

About the new INTERNORGA hall structure

The comprehensive strategic redesign of the entire INTERNORGA exhibition areas will be experienced for the first time in 2022 for all visitors and exhibitors: New or increased presentation possibilities and a more stringent visitor tour make the leading international trade fair for the entire out-of-home market even more diverse and reflect the current market conditions in a contemporary way. The areas “food, drinks and coffee/machines” (Hall A1, A3, A4 and B1 to B4 upper floor) “Restaurant and hotel equipment as well as outdoor gastronomy” (Hall B1 to B4 ground floor, hall B5), “Kitchen technology and equipment” (Hall B6 and B7), “Bakery and Past Each of the diverse exhibition areas will be directly accessible via its own entrance.

 

INTERNORGA will take place for all participants from 18th to 22nd March 2022 is expected to take place under 2G rules. If extending regulations in accordance with the Hamburg SARS-CoV-2 Containment Ordinance apply at the time of the event, this will be informed in good time.

 

Hygiene instructions for visitors:https://www.internorga.com/info/besucher/hygiene-hinweise-2g

Hygiene instructions for exhibitors: https://www.internorga.com/info/aussteller/hygiene-hinweise-2g

 

 

About INTERNORGA

INTERNORGA has been the leading international trade fair for hotels, gastronomy, bakeries and pastry shops for 100 years and will take place from the 18th to the 22nd March 2022 on the premises of Hamburg Messe und Congress GmbH. National and international exhibitors present their products, trends and innovations for the entire out-of-home market to trade visitors in eleven exhibition halls. The trade fair is accompanied by international congresses, a comprehensive supporting program and innovative industry competitions.

 

 

 

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