【DE】STYLECOM 2022 – WE’LL BE BACK! CONTINUATION OF A UNIQUE FESTIVAL IN THE HAIRDRESSING INDUSTRY

HAIR news from StyleCom for October 2022 is looming.

A mix of glamour, creativity, craftsmanship and inspiration around the topic of beauty & cosmetics, lifestyle and hair awaits visitors in the second edition of StyleCom. After the StyleCom had to be postponed twice due to the corona pandemic, it will finally take place from the 15th to the 16th. October 2022 glitter, sparkle again at Messe Erfurt and the halls of Messe Erfurt shine in pink – black shine. The postponed hairGAMES are also waiting for a comeback in 2022.

 

The corona pandemic continues to pose major challenges to the hairdressing trade. “StyleCom 2022 is intended to focus on the afflicted industry and advise on current developments in the hairdressing industry on the basis of best practice examples,” reports the managing director of Messe Erfurt GmbH Michael Kynast, why the event is being adhered to. StyleCom would not be the StyleCom – The Hairfestival if, in addition to renowned exhibitors, stars and starlets of the scene were not also there and the community could exchange ideas! And all this under our strict hygiene regulations, which allow trade visitors and end users to meet,” Kynast continues.

 

The Central Association of the German Hairdressing Trade and Messe Erfurt GmbH want to celebrate StyleCom 2022 this year from the 15th to the 16th October again together. The new president of the hairdressing trade Mrs. Manuela Härtelt-Dören, who follows the previous president Harald Esser after the election in November 2021, is looking forward to StyleCom 2022: “StyleCom 2022 created a unique platform for the hairdressing industry, which we need for the hairdressing trade. The industry is eager to meet again, network and present itself.” Härtelt-Dören is state guild master of Lower Saxony, headmaster of the hairdressing guild South Lower Saxony and has a hair salon in Göttingen herself. At StyleCom 2022, of course, the German championships of hairdressers – the hairGAMES – must not be missing. The Central Association of the German Hairdressing Trade (ZV) and the State Guild Association of Hairdressers and Beauticians Thuringia/Saxony-Anhalt will once again be looking for the best hairdressers in Germany at StyleCom at the hairGAMES | German and Central German Championship 2022.

 

From 15th to 16th October 2022 it will be pink-black again at Messe Erfurt and it shimmers in colorful colors on every corner. After everyone burned out and thirsty for a festival of the hairdressing and beauty industry, I am convinced that StyleCom 2022 and hairGAMES will provide unforgettable festival moments. We are fully convinced that despite the current situation, we will create a phenomenal weekend for our visitors and exhibitors, says Karsten Wolff, project manager of Messe Erfurt GmbH on the upcoming preparations for the Hair and Beauty Festival in Erfurt. StyleCom 2022 will stick to the concept from 2019, but will be expanded with other topics, Karsten Wollf informs. In addition to beauty & cosmetics, lifestyle and hairstyle trends, visitors can expect much more. Because the team has set itself the goal of expanding the offers with the topic of style, i.e. Fashion, clothing, accessories and jewelry and expand the event to two halls. “We also want to offer something very special for men this year,” Karsten Wollf happily announces.

 

“Baby, we have a date!” sums it up: Stylish festival feeling meets community. The intensive exchange between actors, exhibitors and visitors is in the foreground. Visitors can expect trends, techniques, inspiration on different floors from the creators of the industry. Music acts and innovative shows will inspire visitors again in October.

 

The German Championships of Hairdressers, better known as “hairGAMES”, are also waiting in October 2022 with special styles and trends. Hairdressers can face the challenge of creating the ultimate trend for 2022 through cut, color and finish on the model for women and men. The exclusive competitions are organized by the Central Association of German Hairdressing Trades and the State Guild Association Thuringia/ Saxony-Anhalt.

 

Venue and date

Messe Erfurt, 15th – 16th October 2022

 

Tickets: Coming soon.

 

Follow us on Instagram + Facebook: style_com_hairfestival

 

#stylecom2022 #stylingcommunity #myhairfestival

 

Central Association of the German Hairdressing Trade (ZV)

As a federal guild association, the Central Association of the German Hairdressing Trade (ZV) represents the overall interests of the German Hairdressing Trade. It brings together 11 state guild associations, whose membership base consists of around 230 hairdressing guilds. In the Federal Republic of Germany, there are more than 81,000 hair salons with over 240,000 employees and around 18,000 trainees. The annual turnover is over 7 billion euros. President of the Central Association is Manuela Härtelt-Dören, Managing Director is Jörg Müller, contact person for hairGames is Holger Stein. The headquarters of the ZV office is in Cologne.

 

About StyleCom 2019

A brief review: The first edition of StyleCom in November 2019 with its novel and extraordinary concept inspired 6,800 styling fans and experts. Pure festival feeling, exuberant atmosphere, the latest trends around the topics of styling and beauty as well as a versatile insight into the hairdressing trade were able to experience the premiere. The variety of programs, hairGAMES and the many special guests such as TV star Evelyn Burdecki, blogger Nicolette Vlogt, Mr. Robert, Jenna Miller, Sebastian Böhm and many more have provided a breathtaking show event. On the community stages, C.EHKO and Damian Tworuschka, among others, showed how the right coloration ensures a sensational look. Udo Zilch (Tondeo) and the Calligraphy Cut team (known from the TV format “Die Höhle der Löwen”) also informed the trade visitors and interested end users on the subject of cutting forms and techniques. The shows of the icono Academy Berlin and Sebastian Böhm on the big show stage caused enthusiasm among visitors. Evelyn Burdecki and Nicolette Vlogt also brought the desired glam factor to the show stage. For trade visitors, there was a VIP area where they could find out about marketing strategies for their own salon and where they received up-to-date information on trends in the industry. The community stood for lively exchange of experiences. For this purpose, visitors were able to use the numerous lounge areas and exchange ideas and experiences. In the styling lounge, there was personal advice and styling from the professional for the visitor. The new look could be captured by a photo at the lovingly furnished Insta hotspots.

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