【DE】Launch of the business platform toy fair Digital for retail  


  • Live program with digital opening and lectures
  • Compact overview of trends and novelties


Toys fair Digital brings the global industry together virtually. On the originally planned trade fair date from the 2nd to the 6th February, the new platform has an extensive live program for all participants. In addition to a variety of communication tools, it also offers retailers a compact overview of trends and innovations. On the 19th January starts the registration phase for the toy fair Digital for trade visitors. Buyers can register on the new business platform and create their personal profile via digital.spielwarenmesse.de. Tickets are available via the website www.spielwarenmesse.de/tickets. Tickets already purchased for the stationary industry lead event remain valid for Spielwarenmesse Digital.


Five-day live program

The start of the live phase of Spielwarenmesse Digital will be on the 2nd February the digital opening with the awarding of the ToyAward to the winners, to which all industry participants are invited. The focus is also on knowledge transfer. On all five days, the lectures of the Toy Business Forum will be streamed via the platform. The range of topics ranges from current trends in retail and toys to marketing, sustainability and digitization. In addition, the LicenseTalks and product presentations of exhibitors can be seen at Spielwarenmesse Digital. All participants can easily reserve interesting lectures in their own calendar on the platform. After the 6th February, the presentations on demand are available as a video. The lectures of the Toy Business Forum are available in German and English.


Arrange virtual meetings

In addition, Spielwarenmesse Digital offers a compact overview of all participating companies and their assortments. In the menu item “Exhibitors & Products”, all companies are represented with their own entry. In addition to information about the company and contact persons, the profile provides an overview of the range as well as selected product entries with text and image. Thanks to various communication tools such as private chats, group chats, audio calls and video meetings, dealers can contact exhibitors directly. Virtual meetings can also be easily arranged. In addition, the platform offers numerous search and filter options. Relevant providers, novelties, brands and licenses can thus be found quickly and stored in your own favorites list. The popular special areas of the industry leading event will also be displayed at Spielwarenmesse Digital.


Innovative industry network

Another highlight is the “Networking” section. Based on the interests stored in the personal profile, the platform suggests suitable contacts to all participants. The search function also allows buyers to easily find their business partners and network with them. With Spielwarenmesse Digital, we are setting new standards. Thanks to the platform, we have a wide-reaching industry network for the international toy community, which promotes the joint exchange and establishment of new business relationships, explains Christian Ulrich, spokesman for the board of Spielwarenmesse eG.


In preparation, the website www.spielwarenmesse.de/digital has numerous tutorials ready. The short videos vividly explain the different areas and functions of Spielwarenmesse Digital.




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