【DE】MESSE BERLIN ADAPTS THE EVENT CONCEPT OF THE ITB BERLIN 2022 TO CURRENT CIRCUMSTANCES

The developments of the corona pandemic do not sufficiently make large face-to-face events plan – ITB Berlin focuses on congress streaming and Digital Business Day in March 2022 as well as physical satellite events in the course of 2022 – Resilience, digitization and sustainability in the focus – Unified website itb.com as an entry page of all ITB brands

 

The ITB Berlin 2022 will not take place as planned with its presence part. Due to recent developments and accompanying regulations in the wake of the corona pandemic, Messe Berlin cannot offer its exhibitors and partners the necessary planning security for the implementation of the ITB Berlin presence days at the beginning of March. The current pandemic situation and the associated tightened travel restrictions as well as the limitation of participants in major events moved Messe Berlin to take this step. Of course, we also considered postponing ITB Berlin to the summer, but in coordination with our partners, left the important time for the travel industry at the beginning of March, as the summer months are the main operational phase for travel and tourism. The annual date of ITB Berlin is deliberately chosen, as our customers largely carry out their business deals now or around the month of March. Therefore, we are strengthening the digital shares of ITB Berlin for the congress and the Digital Business Day. Under no circumstances will we leave the industry, which was also hard hit by the pandemic, alone and plan a number of additional digital and analog offers and formats in 2022, comments Martin Ecknig, CEO Messe Berlin.

 

“We very much regret this situation,” adds David Ruetz, Head of ITB Berlin. As organizers, we have made every effort to make a physical ITB Berlin possible again in the German capital. Especially in these times, the industry needs orientation, exchange and inspiration. However, the recent look at the corona situation and the associated tightening of the rules leave us no choice but to adapt the concept for 2022 again and to give our national and international exhibitors and visitors clarity and much-needed planning security before the Christmas break. With digital offers such as congress streaming and Digital Business Day as well as our new regional travel events during the year, we will offer the industry a high level of technically exciting content and new business opportunities in 2022″.

 

Information on the new concept will be available daily from January at itb.com. The FAQ answers questions about cancellation, new conditions of participation as well as ticketing and Digital Business Day.

 

ITB Berlin sticks to Digital Business Day and ITB Berlin Congress in March and plans further industry highlights in the course of 2022

 

The ITB Berlin Congress delivers important and industry-relevant content as usual and up-to-date. The largest think tank in the global travel industry will be streamed live and up-to-date from the trade fair studio in Hall 5.3 on itb.com in the originally planned ITB period in March 2022. The dynamic situation and the change in which the industry and trade fair are located equally are also reflected in the thematic priorities. In addition to the urgent, global challenges posed by digitization and sustainability, ITB Berlin focuses on the important topic of resilience. In view of more frequent crises, this will become indispensable for industry actors in the future. The ITB Berlin Congress will therefore also take this into account in terms of content next year.

 

With the Digital Business Day on Thursday, the 17th, ITB Berlin offers tourism service providers from all over the world. March the opportunity to exchange digitally on itb.com even without spatial exhibition space and to get into business with each other and thus generate the maximum of business from anywhere in the world. As a digital industry marketplace, it brings together providers and buyers worldwide in speed networking sessions even in times of pandemic and applicable travel restrictions. The Digital Business Day thus joins the ITB brand family as a product supplement and is intended to expand target groups in addition to existing customers. The focus topics will be Networking & Business as well as a content-related on-demand program. The event platform will already be opened before the Digital Business Day on the 17th. March for matching and making an appointment – also for mobile devices.

 

World’s leading tourism fair becomes mobile

The world’s leading travel fair plans to go to individual destinations on the continent with physical satellite events during the year. As part of a roadshow, these are one-day B2B events at different locations in Europe where providers and buyers come together. ITB Berlin continues the success of the already established “Travel Meet Asia” or ITB China Industry MeetUp offers events of its international branches ITB Asia and ITB China in the respective Asian and Chinese markets.

 

Unified website itb.com

For the first time, ITB Berlin presents itself on a single website. The domains itb-berlin.de and itb-kongress.de have been merged into the brand website itb.com. The new online presence forms the entry page of all ITB brands for users. In addition to ITB Berlin, ITB Asia, ITB China and ITB India are also included. The site is available in English and German and presents itself in a contemporary infinity design. Users can obtain comprehensive information about the industry, novelties and the latest developments on the new content platform in March 365 days a year, regardless of ITB Berlin.

 

Return to physical format in March 2023

ITB Berlin will return as a physical event. The date for the next trade fair edition in Berlin has already been set. The ITB Berlin 2023 begins on the 8th. March and will then take place as desired by all market participants at the Berlin exhibition center.

 

About the ITB Berlin and the ITB Berlin Congress

ITB Berlin has been the leading trade fair for the global travel industry since 1966. The ITB Berlin Congress, the world’s largest congress in the industry, will take place purely digitally on the brand website itb.com in the original ITB period in March 2022. The Digital Business Day, on Thursday, 17. March, offers the industry the opportunity for digital exchange and business from anywhere in the world. As a digital industry marketplace, it thus joins the ITB brand family as a product supplement and rounds off the trade fair concept. With the new concept, ITB Berlin plans a total of two analog satellite events in different markets in the summer of 2022. 3,513 exhibitors from 120 countries presented themselves at the digital ITB Berlin NOW 2021 during the event period. Around 65,700 users used the new online platform, around two thirds of which came from abroad. In 2019, around 10,000 exhibitors from 181 countries presented their products and services to around 160,000 visitors, including 113,500 trade visitors. More information can be found at www.itb.com and in the ITB Social Media Newsroom.

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