【DE】Rebranding: Wäsche UND MEHR becomes CONTOURS

“Wäsche UND MEHR“ has been renamed CONTOURS. The daywear, nightwear and activity-wear exhibition will be held between 12 and 14 February 2022 following a total re-design, and featuring eye-catchers plus attractive programme highlights. Trade visitors and exhibitors at CONTOURS can expect not only a new international name, but also a look-and-feel that reflects the sheer variety of products on show. With a modern stand construction concept, attractive colour themes and new, complementary programme highlights, strong brands and new product launches can be staged to perfection.

 

A fresh wind will be blowing through Dortmund Exhibition Centre (Messe Dortmund) between 12 and 14 February 2022 as the daywear, nightwear and activity-wear exhibition opens under the new name CONTOURS with some visual and structural innovations.

 

Inspiring, transacting, networking: traditional business with a modern face

At CONTOURS, buyers will find the customary new ideas for product presentation, and above all the very latest fashion trends in nightwear and lingerie. The product portfolio on offer is also being expanded. From 2022, exhibitors and producers of bodywear, swimwear, legwear, shapewear and loungewear plus activity-wear and home textiles will be presenting a wide range of collections from Germany and abroad at Dortmund Exhibition Centre. A straightforward, contemporary stand construction concept will ensure brands are presented to optimum effect, highlighting the wide variety of products on offer. To get an all-round overview of the products being presented, CONTOURS is to expand its exhibition offering from February 2022 onwards to include a fashion show featuring the season’s product highlights.

 

Like its predecessor, CONTOURS will also make interaction and dialogue a high priority. To enable discussions among equals and the ability to share and interact in a relaxed atmosphere, the organisers will be including an attractive Networking Area featuring a pleasant lounge-style atmosphere where all participants will be able to meet and share, network and relax with a drink in easy surroundings.

 

In addition to the modern look and feel of the brand and the way the fair presents its face to the world, a day at the exhibition will get underway at the entrance foyer with its attractive ambience. At CONTOURS exhibitors and visitors will continue to benefit from this state-of- the-art entrance at Dortmund Exhibition Centre, welcoming everyone in a big, bright, friendly atmosphere and – so important in times of COVID – with sufficient room for everyone thanks to its generous architectural design. Modern equipment also ensures convenient, central admission checks, guaranteed to get people to the exhibition hall more quickly.

 

Preparations for the new CONTOURS have already begun. Initial insights into the new hall concept and the new brand design can be found under “Download images” and at the ultra- modern CONTOURS exhibition website, its presence in our digital world. Indeed, the fair’s online presence has also had a facelift, now showing clear “contours” in the truest sense of the word. The unfussy, structured layout is a true winner, including all relevant information on the exhibition and on visiting and registering as an exhibitor.

 

CONTOURS – THE DAYWEAR, NIGHTWEAR AND ACTIVITY-WEAR EXHIBITION

CONTOURS is the retailer’s ordering platform for daywear, nightwear and activity-wear where buyers will find new ideas for product presentation, and above all the very latest fashion trends in nightwear and lingerie. At Dortmund Exhibition Centre (Messe Dortmund), exhibitors and producers of activity-wear, bodywear, swimwear, legwear, shapewear, loungewear and home textiles will be presenting various collections from Germany and abroad. CONTOURS will feature a large number of relevant brands. Inspiring fashion shows on-stage and a new lounge area for exchanging ideas, networking and relaxing complete this ideal venue proposition.

Related post
【DE】STYLECOM 2022 – WE’LL BE BACK! CONTINUATION OF A UNIQUE FESTIVAL IN THE HAIRDRESSING INDUSTRY

HAIR news from StyleCom for October 2022 is looming. A mix of glamour, creativity, craftsmanship and inspiration around the topic Read more

【DE】Welcome to INTERPHARM online 2022

INTERPHARM online 2022 will take place from the 11th March to 1. April live on interpharm.de.   Look forward to Read more

【DE】ISM and ProSweets Cologne 2022: Trade fair duo is well equipped for the restart

Safe trade fair experience through proven hygiene concept #B-SAFE4business   In two weeks, the trade fair double ISM and ProSweets Read more

【DE】Launch of the business platform toy fair Digital for retail  

  Live program with digital opening and lectures Compact overview of trends and novelties   Toys fair Digital brings the Read more

EnglishDeutsch