Innovations “made in Nouvelle-Aquitaine” in the spotlight


It’s new, it’s innovative and it’s at the Bordeaux Fair

The GUSTAVE TROPHY will highlight regional French innovations designed to improve the daily lives of the general public! It will reward products, services or manufacturing processes, innovative and developed in New Aquitaine. Meet at the Bordeaux Fair, Parc des Exhibitions in Bordeaux, from May 26 to 29.


A French Fairs project

Foires de France is embarking on a new  ambitious challenge, that of becoming the reference platform for products and innovative French services dedicated to large audience. This launch is accompanied by the creation of the GUSTAVE TROPHY and soon the digital platform “Gustave, The Platform of Innovations Fairs of France”.


Why “Gustave”?

The origin of the project. A finding shared by partner fairs. Visitors to the Fairs of France are thirsty for novelties, innovations of talent. That’s good ! The territories are full of these talented innovators. The name already. In homage to an icon of innovation, Gustave Eiffel who himself participated in one of all first fairs, the Universal Exhibition in 1889… With the success that we know of!


Objective: Marketplace

The objective of the GUSTAVE TROPHY is to put promoting Made in France innovations and find them all in one place platform: GUSTAVE, the platform of innovations at French Fairs. This marketplace will make it possible to develop a additional sales channel and to make learn about these new products and services at greater number.



The regional winners of each Fair will be present to elect the winner of the trophy national. The winner will receive the GUSTAVE TROPHY by a personality. Pledge of innovation, the national winner will be able to use the vintage logo of the trophy in each of

its communication media. It will benefit visibility not only regional but also national thanks to the notoriety recognized by the Fairs of France. (date to come)



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