【DE】ProWein 2022 – +++ Press events +++ Topics and trends +++  

The ProWein at a glance

Focus on wines

The largest exhibitor nations are Italy (1,400), France (1,100), Germany (700), Spain (650), Austria (270), Portugal (350) and overseas (500).

 

Focus on spirits

Around 300 exhibitors from 30 countries show their special spirits.

 

Tasting possibilities

Visitors can taste individually at the stands of the exhibitors or use thematically summarized tasting areas. This includes, for example, the tasting zone in Hall 4 with the winning wines of the MUNDUS VINI spring tasting or numerous tastings of typical wines from certain countries or regions (see framework program).

 

 Trends show “same but different”

“same but different” is dedicated to the trendy craft theme and shows around 120 exhibitors from 24 countries in Hall 7.0 with hand-picked craft spirits, craft beer & cider. The largest place is the topic of Craft Spirits with around 106 exhibitors, followed by 8 cider providers and 6 brewers.

 

Champagne Lounge

At ProWein, a total of 150 exhibitors present the whole variety of champagne. From traditional champagne houses to smaller champagne winemakers and biodynamic champagne, everything is represented at ProWein. Champagne and wine suppliers for restaurants, hotels and retail and wine retailers complete the picture. Around 50 participants such as Taittinger, Aspasie, Pierre Mignon, Pierre Brocard, Champagne Ayala present themselves in the noble Champagne Lounge.

Hall 9 / A09-C30

 

urban gastronomy by #asktoni & ProWein

The industry meeting “urban gastronomy by #asktoni & ProWein” in Hall 4 is aimed specifically at gastronomy. Together with Toni Askitis – himself a restaurateur, sommelier and influencer – ProWein organizes this industry meeting. At the heart are the daily workshops with tastings that are specifically aimed at the needs of restaurateurs. They are based on the different levels of knowledge of the gastro employees – because they are often the first point of contact in the restaurants for customers. Accordingly, there are workshops for beginners, advanced and professionals. Hall 4 / F30

 

Trend Hour Tastings

On the 15th May 2022, the ProWein returns to Düsseldorf, but the wine was never really gone despite the pandemic. It turned out that wine is one of the most “resilient” products against the virus. Adaptation, it seems, is the key. And over the three years, many producers in the world of wine have begun to invest seriously in adapting their vineyards to climate change. Today, many innovative new wine products that would have been rejected at other times are suddenly welcomed with open arms. In addition, the topic of “zero alcohol” plays an increasingly important role. Stuart Pigott and Paula Redes Sidore – the trend scouts of ProWein – will give deep insights into these topics at the Trend Hour Tasting 2022.

15th and 16th May at 5 p.m. in Hall 1, Room 14

 

Caravanning & Wine

Wine tourism is an important sales and image channel for many winemakers. In combination with the holiday form of caravanning, completely new perspectives open up. Direct overnight accommodation at wineries is particularly attractive – and many winemakers have already responded to increased demand with the continuous expansion of motorhome parking spaces. In line with this, there is a new cooperation between ProWein on the one hand and the CARAVAN SALON Düsseldorf with its partner, the Caravaning Industry Association (CIVD), on the other.

Special area in Hall 1 – Stand D 80

 

Press events

(further dates at: www.prowein.de in the press area)

Press conference: Book presentation of the association Fair and Green: Holistic sustainability in the wine industry – Sustainable solutions for the entire value chain

Today, the topic of sustainability has deeply permeated all areas of society – including the wine industry. The book provides an overview of the current status of the implementation of sustainability in viticulture as well as an outlook on the further development of the topic. Several recognized practitioners and proven experts from science, research and consulting were involved in the anthology. The contributions give an insight into the various areas of sustainability and shed light on the economic, ecological and social aspects of sustainability.

 

Sunday, 15. May, 11 a.m.: Book presentation of Fair and Green e.V. in Hall 4, Stand A60

Drink Pink: Germany’s best rosé wines and sparkling wine

Rosé wines and sparkling wine have experienced an enormous boost in quality and image in recent years. No wonder that the German Wine Institute takes up this trend and focuses on this topic at ProWein 2022. Visitors can expect an open tasting of the 20 best rosé wines in Germany at the DWI stand throughout the ProWein. An international jury from the most important export countries for German wines made this selection. The three best wines or Rosés from this preselection will be awarded on ProWein Sunday at 11 a.m.

Sunday, 15. May, 11 a.m.: Hall 1, Booth E 120

 

Sangre de Toro ProWein Launch

Familia Torres invites you to a Spanish evening and introduces the Sangre de Toro brand, which is also an official partner of the Spanish national team.

Sunday, 15. May from 7 p.m. in the restaurant Quomo, Stromstraße 20 in Düsseldorf – registration at info@sangredetoro.com

 

Topics and trends

Trending: The 0 percent bottle

Alcohol-free is an increasingly important trend. Whether wine or spirits – more and more providers are relying on the topic. In the USA and Great Britain, there is “mindful drinking” or “Sober Curiosity” has been around for a long time. The desire for zero per mille makes the rounds, especially in the generation Z, which has been born since 1997. In addition, there is an increased health awareness; in addition, the handle to a 0 percent bottle of calories can be saved. A large number of different suppliers from Australia, Belgium, Germany, France, Italy, Canada and the Netherlands will present non-alcoholic wines and spirits at ProWein 2022.

Under the motto “Sober is the new cool”, Kolonne Null from Berlin develops in co-production with award-winning family wineries (e.g. Gut Leitz/Rheingau; Graf Neipperg/Württemberg) wines and sparkling variants without alcohol (Hall 1, Stand A 64).

Nassau Free is a high-quality, tasty whisky alternative without alcohol – produced by the traditional German distillery & distillery “Heinrich Habbel”. Nassau Free transfers the variety of aromas and balance of the single malt whisky 1:1 into alcohol-free. (Hall 7, Booth B14)

Meininger Verlag (Hall 4, Stand A20) presents a selection of non-alcoholic wines or Spirits.

The two ProWein trend scouts Paula Redes Sidore and Stuart Pigott have also put together a small selection of non-alcoholic wines and spirits for their Trend Hour Tastings (Hall 1, Room 14 Sunday and Monday 17.00-18.00) in addition to other trend products.

Alcohol-free has been playing a major role in the trend show “same but different” (Hall 7.0) since 2018. Especially trendsetter Siegfried Rheinland Dry Gin (Hall 7.0, Stand B 26) has made headlines with his “Wonderleaf” since 2018. Since then, the range of comparable products has increased rapidly. For example, the Dr. Jaglas GmbH (Hall 7.0, Stand B 04) from Berlin caused a stir with its alcohol-free hibiscus aperitif. The traditional house Alfred Schladerer GmbH (Hall 7.0, Stand B 44) also relies with VINCENT on an alcohol-free aperitif based on herbs, refined with ripe raspberries. The same applies to the HEIMAT Distillers (Hall 7.0, Stand C 34) from Schwaigern. In addition to their dry gin and a ginger spirit, they offer alcohol-free alternatives, such as the bird-free SUGAR CANE with the taste profile of rum.

Sangria from the paper can

The Pulpoloco Sangria imported from Spain is marketed in an aseptic paper can. This paper can looks like a conventional beverage can, but consumes 30 percent less material than aluminum or PET, the usual materials of beverage cans.

Global Wine & Food Trade SL; Hall 14, Stand A18

 

Message on the bottle

The perfect thank you for everyday heroes – why not let a bottle of wine speak and say “thank you”? Heuchelberg Weingärtner e.G. has created a bottle with a special label for this: “For world savers – red wine cuvée”, in a very extraordinary bottle. The basic idea: On the back label there is a greeting card with crucifixable “world savers” occasions.

Heuchelberg Weingärtner e.G., Hall 1, Booth C29

 

Asparagus gin and more

The Berlin Distillery Kreutz has also set itself the goal of shaping new trends. This makes the Urban Garden Gin particularly sustainable. The most important botanical is the beach mugwort, a climate-robust plant that grows on its own roof garden. For the harvest, the team simply goes two floors on the roof. Also in the program: Asparagus gin as the perfect food companion for every asparagus or spring dish.

Berlin Distillery Kreutz GmbH: Hall 7, Stand B30

 

Scotch ale matured in barrel

The aroma worlds of craft beer and whisky unite the St. Kilians X BRLO at ProWein 2022, presented by Neue Bierkultur GmbH. BRLO simply lets her Scotch Ale in original St. Kilian’s whisky barrels ripen and thus create a new taste experience.

Neue Bierkultur GmbH: Hall 7, Stand C59

 

Further information at: http://www.prowein.de

Facebook: www.facebook.com/ProWein.tradefair

Twitter: https://twitter.com/ProWein

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