【DE】Real Estate Arena starts on the 18th. May with exciting content

Hanover. With exciting content on the Arena stage and the stands of the more than 180 exhibitors starts on the 18th. May in Hanover for the first time the Real Estate Arena. The new platform for the real estate industry focuses specifically on the medium-sized real estate industry and the B and C locations. The topics cover the broad spectrum of future challenges and opportunities of the real estate industry: It ranges from the future of living, sustainability concepts for residential quarters, the transformation of rural regions to the resource architecture and the connection of digital technology with real estate at over 20 PropTechs.


On the two days of the event, around 3000 visitors from all over Germany are expected. In the mixture of a conference with almost 100 speakers and the contents of the exhibitors, the Real Estate Arena promises to become a new meeting place for the industry at the premiere. Federal Minister of Construction Klara Geywitz, Lower Saxony’s Minister of Construction and Environment Olaf Lies, Hanover’s Lord Mayor Belit Onay and numerous other district councilors and local politicians from Germany also attend the event. Officially, the first fair at the exhibition center will take place after the pandemic lockdown on the 18th. May at 10:00 a.m. by Minister Lies and Lord Mayor Onay.


The project “WohNext” of the GdW (Federal Association of German Housing and Real Estate Companies) and the two state associations from the north vdw and vnw (booth B14) shows on two levels how the housing construction of the future can develop. The house shown is assembled from pre-produced wooden modules in Hall 23, the rooms are equipped with the technology of numerous partners, such as a kitchenette of the future.


It is also about living at the stand of the Hanover housing company meravis, which represents the new district and the connection of living, mobility – also thanks to digital applications – at the booth (booth B07). The meravis digital subsidiary Spiri.bo is the topic partner digitization of the Real Estate Arena. As one of the many concrete examples, the Hanseatic Real Estate Truste (booth F49) shows, for example, a housing project from Münster. GP Papenburg AG (booth B44) presents itself with the water city Limmer. The Dornieden Group (booth B60) also shows solutions for district development. An important role is played in the Real Estate Arena in the newly emerging district of Hanover’s Kronsrode, to which 90-minute excursions are offered on the first day of the fair. The city and region of Hanover (booth B26) make it possible.


The fact that comprehensive digitization can be the solution to many problems in the real estate industry can be seen on the stands of more than 20 PropTechs – including the joint stand of blackprint (booth F36), in which the Central Real Estate Committee ZIA also participates – and also many established companies. Scalable and market-ready solutions for customer interface and tenant communication, internal processes, acquisition or interim financing processes and also for increasing the energy efficiency of buildings are presented.


The exhibitor engie Deutschland (booth D34) puts the topic of sustainability at the center of his appearance, once as a topic partner sustainability, and also with the presentation of the Berlin district project “Das neue Gartenfeld”, in which engie is jointly responsible for the so-called neighborhood and thus shows holistic sustainability management in one of the largest housing projects in the country.


Drees&Sommer (booth A48) or Patrik Bergmann from madaster take up in his lecture how planning can be done in a more resource-saving and sustainable manner in the future. The “ressource architecture” is at stake at the stand of the Baukultur Network (booth B34), where several architectural organizations, including the BDA and the Lower Saxony Chamber of Architects, present themselves. The booth not only opened its own Instagram account for the Real Estate Arena. The spectacular concept prevailed in a competition of interdisciplinary student groups of architecture and interior design of the University and Hanover University of Applied Sciences. Many parts of the stand – such as all the furniture – are built by the students themselves.


Gielissen (booth C60), the theme partner New Work, who puts the Nike World in Berlin, which he developed, is also concerned with, is also concerned with interior design, furnishings and furniture. The importance of architecture for new working environments is taken up by FAZ editor Carsten Knop and architect Eike Becker using the example of the FAZ tower in Frankfurt. Pro Office shows that new concepts of work also include new furniture.


The trading companies Lidl (booth D28) and Kaufland (booth E27) present themselves at the Real Estate Arena as partners for new projects in the regions. Especially in rural areas, the settlement of food retail remains a central issue. This and other topics are taken up, for example, by the Oldenburg Münsterland (booth B56) – silver sponsor of the Real Estate Arena – and the mayors of Cloppenburg and Vechta also discuss the opportunities of rural areas on the Arena stage.


The BAUM group of companies (booth B38) plans, develops and manages high-quality office, commercial and residential properties in sustainable locations. At the Real Estate Arena, the company shows current and already realized projects. As an innovative and reliable business partner, the BAUM Group of Companies is also looking for exchange with visitors – also with regard to new business ideas.


Hanover’s largest housing association hanova (booth C47), which stands for ecologically and socially sustainable urban development, is also represented at the Real Estate Arena. The hanova team “Project Development” is looking forward to the exchange with visitors on topics such as construction projects, housing, neighborhood work, urban development, sustainability and other topics in the industry. Gundlach Bau und Immobilien takes up the topics of sustainability, digitization and new work at the stand (booth B84) and deals with the question of how CO2-neutral construction can succeed in the future.


The Hanoverian exhibitor Aptum (booth C70) is building a stand that will be a bit of a trade fair at the fair. The company stands for a holistic approach to real estate consulting. The goal of Aptum: to bring “fresh wind into the German real estate industry” with disruption and modern approaches.


Panattoni (booth D37) as Europe’s largest project developer for industrial and logistics real estate as well as business parks, also focuses on the sustainability of real estate at the Real Estate Arena. This is about the revitalization of fallow land, the energy-efficient construction of logistics properties or the production of green electricity through photovoltaic systems – Panattoni shows how projects can be made even more resource-efficient. Among other things, the solutions from Green City Solutions (booth B84) are also used, which also provide good air on the Real Estate Arena with their City Tree.


enercity is also part of the “Real Estate Arena” with its complete solutions for the housing industry: CO2-neutral, sustainable and smart. The offer of the nationwide active energy service provider from Hanover includes services around electromobility, decentralized energy generation, energy efficiency, telecommunications, smart infrastructure and district solutions. enercity offers its customers this package from a single source – and also shows this at the fair.


Engel&Völkers (booth B52) comes to the Real Estate Arena in Hanover with seven partners from all over the north. The specialists present the latest market data and have very detailed knowledge from regional and local markets. The topic of photovoltaics is also on the agenda at Engel&Völkers Commercial. A photovoltaic guide, which will be presented at the booth, shows the conditions under which the investment is worthwhile and what needs to be considered.


Several workshops, in which visitors can participate free of charge, round off the program. For example, Ute Pfeifer, owner of Pfeifer Intercoach, offers a workshop entitled “Time for the essentials”. Although many managers have completed their studies and are experts in their field, leadership requires additional management skills. While leadership is focused on visions and goals, management is more about coordination, order and structured task completion. Both are necessary to keep companies on track and to further develop them. Self-reflection and the development of a solution-oriented attitude are important as a basis. In the short-term seminar, helpful thinking models and tools are presented.


The exhibitor Portagon provides compact information about digitized financial planning of real estate projects. ESG guidelines, stricter risk assessments and building regulations – financial planning in a company is not an easy task. This makes innovative solutions all the more important to secure financing and to know the overall liquidity of the company and individual projects at all times. Only close-meshed and cross-project control prevents a dreaded liquidity shortage. Justus Lubahn, Teamlead Sales at portagon, and Tom Eller, Head of SDR at Agicap, show how projects are made possible through AI-supported liquidity planning and innovative crowdinvesting and real-time data can form the basis for informed decisions.


In addition, Deutsche Messe is offering a new digital tool for the uncomplicated networking of exhibitors and visitors for the first time. The participants who have given the necessary consent can also network digitally on the Real Estate Arena, as easily as they know it from common messenger services.


Visitors arriving with their own car can make their journey climate-neutral for the first time through various compensatory measures on the website of the Real Estate Arena. In addition, large parts of the stand construction of the fair are built from multiple systems to keep the CO2 footprint as low as possible.


The concept of the Real Estate Arena was created in a co-creation process with representatives from the real estate industry. Together with Real Estate Events GmbH, Deutsche Messe AG will host the event on the 18th and 19th. May 2022 for the first time. More than 180 exhibitors have registered, almost 100 speakers are on stage on both days, at some stands additional program is offered. Around 3000 visitors are expected. The fair will take place on both days from 10 a.m. to 7 p.m. at the exhibition center in Hanover in Hall 23.



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