【DE】FLOORED BY NATURE – DOMOTEX 2023 focuses on a new sense of values

The guiding theme of DOMOTEX 2023 focuses on the current topics of the time such as resource scarcity, sustainability and health as well as new market opportunities in an ever-changing environment and focuses on a new sense of values. In cooperation with exhibitors and partners of DOMOTEX, the guiding theme enables forward-looking perspectives on the world of carpets and floor coverings.

 

Hanover. “FLOORED BY NATURE” is the leading language-playing theme of DOMOTEX 2023, which will take place from 12th to 15th. January will take place in Hanover. More topical than ever, the guiding theme deals with the questions about a healthy, natural and sustainable life in our work and living spaces. Value-based topics as well as questions about responsibility towards our environment and nature are on DOMOTEX’s agenda. “FLOORED BY NATURE” also stands for the fascination that emanates from nature as a source of inspiration and serves as a perfect role model. The world’s leading trade fair for carpets and floor coverings invites all participants of the 33rd Requires a new perspective on the central spatial element floor. New areas of application, trends and innovations must be discovered at DOMOTEX. Eight months before DOMOTEX 2023, the hall areas are already very well booked. Organizers and exhibitors are optimistic and expect a strong event, which will again be organized as a face-to-face fair including digital participations.

 

“The resource-saving use of materials, circular economy, a new sourcing debate, healthy living and working as well as the advancing digitization in all areas of life also characterize the flooring industry and thus the world’s leading trade fair DOMOTEX. “FLOORED BY NATURE” stands for sustainable and natural materials that conquer our living spaces. “FLOORED BY NATURE” means, inspired and fascinated by nature, to discover new environmentally friendly possibilities and to make optimal use of existing resources. The goal: to create healthy, sustainable and at the same time inspiring spaces,” explains Sonia Wedell-Castellano, Global Director DOMOTEX, Deutsche Messe AG, the leading topic 2023. “But acute raw material shortages, high transport costs and further rising energy prices also pose major challenges in the industry. DOMOTEX is also considered a showcase here and shows potential, addresses opportunities and risks and provides best practices,” continues Wedell-Castellano.

 

Three focus topics form the basis for the guiding theme: Connecting Markets, Conscious Living and Colourful Nature

 

“Connecting Markets” illustrates the need to adapt to changed framework conditions. Markets are subject to permanent change: constantly changing import and export conditions, supply relationships, supply bottlenecks, increased energy and production costs, digital services and new online trading platforms are changing the economy. Digital technologies offer the opportunity to bring new collections to the market beyond sales areas and national borders and to network with existing customers. Social media in particular has also become an important sales channel in the flooring industry in addition to stationary retail.

 

Behind the focus topic “Conscious Living” hides the desire for healthy living and working, the commitment to environmentally friendly materials and manufacturing processes with the aim of creating balanced and at the same time trend-conscious living and well-being spaces. “Conscious Living” focuses on the implementation of innovative solutions and the circular use of materials – keyword circular economy.

 

With the third focus topic “Colourful Nature”, DOMOTEX as a new focus shows nature as a source of inspiration for trendy designs, color games and patterns. Nature fascinates not only with perfect circular systems and moderate use of resources, but also by changing and surprising play of colors, shapes, patterns and trendy designs – which find their expression in perfect living and feel-good spaces. These shapes and patterns can be seen on carpets and floors for demanding applications, for example in the contract sector: carpets, wooden and composite floors for outdoor living spaces and the fusion of indoor and outdoor areas. Thus, the floor covering is to be understood equally as decoration and as a unit with furniture and fabrics and contributes significantly to the atmosphere in the room with its versatility.

 

As a global marketplace and source of inspiration, DOMOTEX 2023 serves the central topics of the carpet and flooring industry and provides answers to the questions that are currently moving the participants. The next edition will take place as a hybrid event from the 12th to the 15th. January (Thursday to Sunday) at the exhibition center in Hanover.

 

DOMOTEX Worldwide

 

DOMOTEX Turkey, the leading trade fair for carpets and floor coverings in Turkey and the Middle East, will take place from the 14th to the 17th. May 2022 in Gaziantep. DOMOTEX asia/CHINAFLOOR, the international trade fair for carpets and floor coverings in the Asia-Pacific region, planned from the 25th to the 27th. May 2022 in Shanghai, on the NECC site, is postponed until further notice due to the current restrictions in Shanghai.

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