【DE】INTERNORGA is ‘Back to the Future’ – Entire industry celebrates reunion in Hamburg

Successful restart: Five days, around 950 exhibiting companies from 27 nations and a lot of innovations, trends and solutions from the industry for the industry – that was INTERNORGA 2022. After three years, the leading international trade fair for the entire out-of-home market from the 30th April to 4. May experienced a great reunion in the Hamburg exhibition halls. All visitors and exhibitors were enthusiastic about the numerous opportunities for networking, exchange and experimentation and set the course for a successful business in the future with their visit to the fair.

 

Photo: Hamburg Messe and Congress

 

These are still challenging times in the hospitality sector – supply chains are disrupted, purchase prices are rising, the shortage of personnel is greater than ever before. This makes the positive signal that INTERNORGA has sent to the industry this year all the more important. Six weeks later than originally planned, the fair closes with a lot of encouragement and a positive atmosphere in all exhibition halls.

 

“We are incredibly happy and also very proud that INTERNORGA is finally back in the right water and was able to offer the entire out-of-home market the so important and valuable platform and stage,” sums up Bernd Aufderheide, Chairman of the Management Board of Hamburg Messe and Congress. Everyone involved was aware that 2022 would be a different trade fair than they were used to from previous years. However, one thing has now become even clearer: The encounter with people, the exchange, networking and above all the testing, taste and feeling cannot be digitized in this sensory industry, and that is a good thing. The leading trade fair has an innovative character, current trend topics have been taken up and conveyed. The resulate are satisfied actors on all sides.”

 

And Christian Strootmann, Chairman of the INTERNORGA Trade Fair Advisory Board and Managing Director at United Tables, also looks back on five successful trade fair days: “I am pleased that we also have a good and positive INTERNORGA on an unusual date in May with challenging framework conditions. It is quite clear that we could not expect what we had at normal times and circumstances. In the new reality, however, it was very good from the point of view of all exhibitors to carry out INTERNORGA. The quality of visitors was given at a high level.”

 

Focus on trend topics on digitization as well as packaging and delivery

INTERNORGA has adapted structurally and thematically to the challenges of the time. In this way, cross-thematic synergies between all actors could be created through the revised hall structure. At the same time, in addition to the well-known exhibition areas this year, the focus was on two major topics that have become more central to the entire out-of-home market. On the one hand, the fair has dedicated its own, new exhibition area to the trend topic ‘Packaging & Delivery’. This bundled sustainable packaging solutions and delivery service offers on one area. On the other hand, the future topic of “digitization” was presented for the first time in a separate hall in order to show digital solutions for the increasing demands of guests, the increasing shortage of skilled workers and more flexibility for restaurateurs and hoteliers.

 

Top-class congresses with top speakers and 2,000 participants

The accompanying congress program inspired a total of almost 2,000 participants. Renowned scientists, consultants and experts in the industry gave a lecture at the 40th International Foodservice Forum as well as at the Industry Day for Community Gastronomy. They provided decision-makers with valuable insights and new impulses for the industry in the rapidly changing out-of-home market.

 

Other highlights included the awarding of the 11th. INTERNORGA Future Prize for forward-looking and sustainable gastronomy and technology concepts as well as the final of the German Gastro Founder’s Award for committed start-ups.

 

INTERNORGA visitors are convinced

For five days, INTERNORGA in Hamburg was the point of contact for the who’s who of the entire out-of-home market. The pandemic-related postponement of the start of the fair to the season opener for gastronomy and the hotel industry at the beginning of May and the shortage of personnel in the companies was noticeable as expected in the number of visitors, even if this did not detract from the atmosphere and the positive mood in the exhibition halls. On the contrary: 81 percent of the approximately 48,000 visitors rate the leading trade fair as very good to good, 87 percent would recommend them. The proportion of decision-makers has risen to 91 percent and the proportion of first-time visitors to 35 percent – according to the survey result of an independent market research institute. The internationality of the audience is also at a consistently high level at nine percent. That is why INTERNORGA is classified by the Association of the German Trade Fair Industry (AUMA) as the only international trade fair for gastronomy and the hotel industry in Germany.

 

The next INTERNORGA will take place from the 10th to the 14th. March 2023 in Hamburg.

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