【DE】Lively industry meeting at the Düsseldorf trade fair duo: BEAUTY DÜSSELDORF and TOP HAIR – DIE MESSE Düsseldorf delight the trade audience

Positive mood in the exhibition halls and good sales talks

 

With BEAUTY DÜSSELDORF and TOP HAIR – DIE MESSE Düsseldorf, the two leading trade fairs of the respective industry delighted the professional audience. After three days of running time in face-to-face format, 51,000 visitors were welcomed to the exhibition center. After two years, the professionals and experts from the fields of professional cosmetics and hairdressing finally found the ideal platform for innovation, further education and inspiration in Düsseldorf after two years. A total of around 1350 exhibitors and brands presented their treatments, new products and services in seven halls. “The mood in the halls was resolved and characterized by optimism. Finally, the focus was on personal contacts and conversations as well as live experiences again. Interest in information and further education is very high in both industries, especially in times of the corona pandemic. Many exhibitors report excellent sales talks,” sums up Erhard Wienkamp, Managing Director of Messe Düsseldorf.

 

32,000 professionals informed themselves at BEAUTY DÜSSELDORF, the leading meeting place for cosmetics, nail, foot, wellness & spa, from Friday to Sunday about the complete range of new products, care concepts, modern treatments and scientific findings. In addition to innovations and trends as well as the possibility to order, visitors were allowed to choose from a versatile and practice-oriented specialist program at the industry meeting points and at the meeting point. Top-class award ceremonies, make-up and nail championships as well as various discussion forums rounded off the varied supporting program.

 

TOP HAIR – DIE MESSE Düsseldorf, which combines the offer of a high-quality and creative trade fair with a first-class show, workshop and congress program, has also met expectations. On two days, 19,000 visitors came to the exhibition halls 15 to 17 to be inspired by the offer of 350 exhibitors and brands. The high-quality trade fair offered a market overview of hairdresser-exclusive products, facilities, professional articles and services, with a clear separation of order and direct sales area. The top program was characterized by breathtaking shows, creative productions, practical workshops and exclusive business knowledge from international industry leaders.

 

“We are very pleased about this successful start to the early summer events. It has been shown that fairs and personal encounters continue to retain their fascination and relevance. Now we are looking forward with confidence and are going into the implementation of the further trade fairs with tailwind, says Michael Degen, Executive Director of Messe Düsseldorf. Already from the 15th to the 17th May, the world’s leading trade fair for wines and spirits, will take place with ProWein. From 31. May to 2. June will be followed by EuroCIS, the leading trade fair for retail technology. The planning for the international trade fairs for wire, cables and pipes, wire and tube, from 20th to 24th June are also in the peak phase.

 

The next BEAUTY DÜSSELDORF will take place from Friday to Sunday, 31. March to 2. April 2023; the upcoming TOP HAIR – DIE MESSE Düsseldorf will take place in parallel on the 1st and 2nd. April 2023.

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