Worldwide unique product range: Over 5,500 exhibitors from more than 60 countries
After the pandemic-related two-year forced break, the international wine and spirits industry is looking forward to ProWein from the 15th to the 17th. May 2022. The range of products is unique in its breadth worldwide – despite the difficult conditions due to Covid and the postponement to May. The international brand leaders are represented as well as importers and exporters, trading agencies, exquisite winemakers or the regional growing regions from the large wine nations. More than 5,500 exhibitors from more than 60 countries present their wines, spirits and craft drinks. “ProWein thus has a unique selling point: No other event worldwide offers this comprehensive range of products. Covid-19 cannot slow us down here either,” Michael Degen, Executive Director Messe Düsseldorf, puts it in a nutshell. For the international professionals from specialist retailers, LEH, HoReCa and the catering sector, ProWein is thus undisputedly the central industry event and, par excellence, the ideal platform for networking and discovering new trends and products.
ProWein 2022 with a unique product spectrum
The more than 5,500 exhibiting companies from over 60 countries are distributed among the 13 Düsseldorf exhibition halls clearly structured by country and region. The largest nations in terms of the number of exhibitors are Italy (over 1,420), France (around 1,100), Germany (around 700), Spain (650), Portugal (over 360), Austria (over 260) as well as Argentina (over 120) and Greece (over 100). The smallest exhibitor nations with 9 square meters each are Finland, Hong Kong, Lithuania, Réunion and Singapore.
ProWein: Stage for current topics and trends
Two trends are currently shaping the wine and spirits industry: The influence of climate change and the topic of zero alcohol. In recent years, many winemakers have begun to invest in adapting their vineyards to climate change, which leads to a different wine stylistic. The desire for zero per mille makes the rounds, especially in the younger generation. The ProWein trend scouts Stuart Pigott and Paula Redes Sidore give an insight into these two topics as part of the Trend Hour Tastings on ProWein Sunday and ProWein Monday.
The lounge “urban gastronomy by #asktoni & ProWein” premieres especially for the gastronomy scene (Hall 4, Stand F 40). Behind this is a tailor-made offer for gastronomy and its service employees. The five daily workshops with tastings and interviews are aimed at the different levels of knowledge of the gastro employees – from beginners to professionals. Toni Askitis, himself a restaurateur, sommelier and influencer, fills the workshops with life and turns gray theory into real live events that go out all over the world via online streaming.
Wine tourism is an important sales and image channel for many winemakers. According to a study carried out in Germany alone by the DWI and the Geisenheim University of Applied Sciences in 2019, he generated a total annual turnover of 29.9 billion euros in the wine-growing regions. In combination with the holiday form of caravanning, completely new perspectives open up. The special show Caravanning – also a premiere in 2022 – is a cooperation between ProWein on the one hand and the CARAVAN SALON Düsseldorf on the other and takes this trend into account. And so interested visitors can Inform exhibitor companies in Hall 1 (Stand D 80) about the fascination of mobile leisure as well as the appropriate selection of rental vehicles and accommodation options at the winemaker.
The trend show “same but different” (sbd) in Hall 7.0 offers a top current and wide range of craft spirits, craft beer and cider with around 120 exhibitors from 24 countries. As different as the exhibiting companies are positioned, they all share the goal of a gentle, sustainable and creative processing of raw materials, great craftsmanship know-how, often the principle of regionality and the strong passion for the product and new trends – especially for trade visitors to trend gastronomy, bar scene just the right thing. Currently on trend: zero alcohol or alcohol-reduced drinks.
The “golden entrée” in the France area is the Champagne Lounge in Hall 9 with well-known brands such as Ayala, Alexandre Bonnet, Collard Picard, Deutz or Heidsieck. In addition, there are numerous champagne houses that have booked individual stands. A total of around 120 Champagne producers are represented at ProWein 2022 – quite a reflection of the successful market development with sales and sales increases of over 30 percent in 2021 (sales: +36 percent to 5.7 billion euros; sales: + 31 percent to 320 million bottles.)
The organic sector with the international associations Biodyvin (France), Bioland, Consorzio Vignaioli Del Trentino (Italy), Demeter, Ecovin and Vignerons de Nature (France) as well as individual exhibitors is again represented with a representative offer in Hall 5. For the special show “Organic World” an additional 45 winemakers from Europe such as Italy, Greece, France, Spain.
Current information on the leading international trade fair for the wine and spirits industry – as well as photo material – can be found at www.prowein.de.
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