Exhibition design can be broadly divided into three categories: commercial exhibition design, Museum exhibition design and exhibition design,
Among them, exhibition design can be divided into Expo exhibition design and booth design categories.
I Commercial exhibition design:booth design categories
Commercial display is the medium between commodity operators and consumers, and its main body is what we often call retail. The display design of commercial sales is mainly to achieve the purpose of promotion, that is, to provide information for sales in order to increase customers’ consumption of products. It mainly includes: store space design, shopping environment and atmosphere design, window display design and the use of display and promotion activities to transmit information. In practice, it is often the comprehensive use of a variety of means.
The customer purchase process of commercial display space design is as follows: attract attention – arouse interest – generate purchase desire – establish faith or promote memory – lead to decision. A successful commercial exhibition design uses various media to cooperate with each other to create the same and changing impression. In addition to the visible, superficial and expressive hardware facilities, it also involves some deep-seated problems at the level of communication and persuasion. For example, the design contains the unique thinking and ideas of commodities or enterprises, the spread of corporate culture, etc., so that the design needs are consistent with the consumption dynamics, and strive to break through the old forms.
II Museum exhibition design
The classification of museums is also diverse. Generally speaking, museums can be divided into two categories: one is interpretive museums, which use the way of telling stories to state an event, idea or theme, so as to arouse people’s interest, curiosity and then change their attitudes. In terms of design ideas, first of all, create a situational atmosphere to arouse the curiosity and attention of the audience, and use the arrangement of certain plot clues to make the audience enter a specific atmosphere for information transmission and communication, so as to obtain the display effect.
The other is the non narrative Museum (or non narrative Museum), which is mainly used for the appreciation of works of art, such as the Louvre Museum of art in Paris, France. The relationship between this type of museum exhibits and exhibits is relatively weak. The audience doesn’t need complicated knowledge to appreciate the exhibits. The emotional resonance can be aroused only by the sensual emotion.
III Exhibition design – Expo design and special exhibition design, etc
The venue of the world exhibition is not only to display technologies and commodities, but also with colorful performances and charming spectacular scenery. It is set up as a space full of festival atmosphere that can not be experienced in daily life, and has become an ideal place for general citizens to entertain and consume.
Thematic exhibition design is generally called exhibition. Although its scale and influence scope are far smaller than that of the world exposition, it is held frequently and is an important information communication media today. It can be classified into political exhibition, economic exhibition, cultural exchange exhibition and so on. Among them, economic exhibitions can be divided into two types: trade type and consumption type; From the content of the exhibition, it can be divided into comprehensive exhibition and professional exhibition.booth design categories