As we all know, exhibition design is a comprehensive design art and a practical space design based on visual art. It is a creative design activity that has an impact on the psychology, thought and behavior of the audience. In the activities of conferences, exhibitions and expositions, the information and content to be disseminated will be presented to the public by using the space environment, construction, engineering, visual communication means and exhibition facilities. Therefore, there are many factors that designers should consider in exhibition design. Xiaobian believes that it is very important for booth designers to meet the following ten requirements in design.Ten elements of booth
1： There should be eye-catching signs: being different can attract more visitors, make it easier for visitors to identify and find, so that visitors entering the booth will also leave an impression and be touched with memories after the meeting. Stand design should be unique, but not divorced from the exhibition objectives and business image.
2： Design from the perspective of target audience: traditional design, especially temples, palaces and banks, emphasizes eternity, authority and grandeur. However, in a competitive exhibition, the success of the exhibition depends largely on the interest and reaction of the audience. Therefore, the exhibition design should consider people, mainly the purpose, emotion, interest, viewpoint, reaction and other factors of the target audience. Designing from the perspective of the target audience is easy to attract the attention and resonance of the target audience and leave a deep impression on the target audience.Ten elements of booth
3： Space should be considered: designers should also consider the number of exhibition staff and the number of visitors. Crowded exhibitions are inefficient, and some target audiences will lose interest. Conversely, empty exhibitions will have the same effect. In this regard, the exhibition area is the main factor.
4： Consider the flow of people arrangement: exhibitors may want to have a large number of visitors who can walk freely in the booth, and may want to attract a large number of visitors, but only allow the screened visitors to enter the booth; You may want to record the data of each audience, or you may want to record only a small number of screened audiences; Or not even consider the job. Booth arrangement is a key factor for crowd control and management. Therefore, designers should know what kind of flow of people exhibitors want at the beginning.Ten elements of booth
5： To be harmonious, don’t be disorderly: the booth of the exhibition is composed of many factors, including layout, lighting, color, charts, exhibits, shelves, exhibition tools, etc. Good design is to combine these factors to help exhibitors achieve the purpose of exhibition.
6： Be concise and not complicated: ordinary people can only accept limited information in an instant. The audience walks in a hurry. If they can’t get clear information in an instant, they won’t be interested. In addition, the complexity of the booth is also easy to reduce the work efficiency of the booth staff. To choose representative furnishings for exhibits, there must be choice and abandonment. Concise and lively is the best way to attract the audience. Photos, charts and text descriptions shall be clear and concise. The design decoration irrelevant to the exhibition objectives and contents should be reduced to a minimum.
7： There should be a prominent focus: the display should have a center and focus. The focus of the booth can attract attention. Focus selection should serve the purpose of exhibition, generally special products, new products, least important products or valued products. Highlight key exhibits through location, layout, lighting and other means.Ten elements of booth
8： Clearly express the theme and convey the information: the theme is the basic information and impression that exhibitors want to convey to visitors, usually the exhibitors themselves or products. A clear theme is the focus on the one hand, and the use of appropriate colors, charts and layouts on the other hand to create a unified impression in a coordinated manner.
9： The booth should be easy to build and dismantle.
10： The design should be careful and not easy to change: the design should be considerate and comprehensive. Once the design scheme is discussed and approved, it should not be changed easily, especially in the later stage. The change may delay the construction, increase the cost and even affect the opening. Budgets are often the source of contradictions. There may be a big gap between budget and design. As designers, they must realistically accept the budget and try their best to do a good job in the design work within the budget. If the budget is not clear, it does not mean there is no limit. This is likely to cause a lot of trouble. If the design and construction expenses are too much, the designer shall bear the responsibility. Therefore, we should insist on making clear the budget standards, controlling expenses, arranging all projects and standards in advance, and doing a good job in design and construction within the budget.Ten elements of booth