【DE】Sustainability is the big topic of the outdoor industry

Sustainability has become an integral part of the entire outdoor industry. The OutDoor by ISPO fair, which takes place from the 12th to the 14th June at the MOC, shows sustainable product innovations, the latest material trends and sourcing options. The OutDoor Conference goes one step further and shows how sustainability also leads to business success and thus shows the economy in general a new path.

 

This year, OutDoor by ISPO offers visitors and industry experts a diverse mix consisting of exhibitors with innovative products, solution-oriented dialogues, three conference offers and thought suggestions for decision-makers in the outdoor industry in order to successfully implement regenerative added value and thus integrate business success based on the regeneration of people, society and nature. For example, various special areas, such as the ISPO Awards Exhibition, the Sustainability Hub, the “GreenroomVoice Transparency Tour”, a highlight exhibition directly in the foyer and last but not least the integrative OutDoor Conference provide insights and best-case scenarios for sustainable and solution-oriented ideas. Guided press tours to selected brands show innovative features of the industry in this field. Register now!

 

 

Sustainability Hub

The Sustainability Hub offers different perspectives and approaches to traceability and transparency. Brands such as ICEBUG and VAUDE as well as NGOs and partners such as Suston Magazine present themselves here. It is a source of extensive information on environmental and social impacts with a strong focus on climate protection measures. In cooperation with GreenroomVoice, there will be a daily “GreenroomVoice Transparency Tour”, which will be personally guided through the hub by curator Anna Rodewald for trade visitors from 11 a.m. to 12 p.m. She is also available on site for questions and further information. The Sustainability Hub is located in Atrium 4 in the 1st. OG.

 

 

Photo: ispo.com

 

 

ISPO Award Exhibition

Sustainability is a big trend in the sports industry! This is also confirmed by the products that have so far applied for an ISPO Award. “When awarding the latest ISPO Awards, these dominant trends emerged,” says Andi Spies, juror and editor at Large of the ISPO.com editorial team: “For years, the topic of sustainability has been increasingly coming into focus in product development. This trend continues. Textiles made of monomaterial and functional clothing that can be fully composted are the benchmark here. The longevity of the products also contributes to sustainability. By using extremely durable materials and robust components, modern products maintain a long life cycle. From this point of view, an avoidably high price is also justified.”

 

Most of the winners of the first and second selection round 2022 will be presented for the first time at the OutDoor by ISPO in Atrium 4 (1. OG, Stand No. 006) and can be seen all year round on ISPO.com.

 

Brand new outdoor conference on the future of the economy

Renewable value creation is the focus of the OutDoor Conference, which took place on the 13th. & 14. June in the tent. It explores the pressing question of how economic success can be combined with the urgently needed regeneration of people and societies as well as nature and climate.

 

Successful entrepreneurs from outdoor and other industries show how this already works worldwide today on the basis of concrete figures and examples. This is about burning outdoor topics, such as supply and value chains, trade, companies and technology, climate and human rights, financing and the question of how we create better framework conditions for sustainable business in cooperation with politicians?

 

In addition to leading outdoor representatives, speakers are:

  • Joao Paulo Ferreira, CEO of Natura, who became a globally successful group through regenerative value creation from a start-up.
  • Laura Santucci, who knows through her leading position in the Obama White House and the UN how good ideas can become concrete politics.
  • Vinod Kumar, who as CEO of Tata Communication and Vodafone Business achieves technology and supply chain success through humanity.
  • Hunter Lovins, who as co-author of Natural Capitalism and 15 other books shows that long-term, economic success can be based on sustainability.
  • Merijn Dols, who supports material circularity, regenerative agriculture and food as Open Innovation Director of Danone.

 

 

Photo: ispo.com

 

 

 

Innovation Labs

Throughout the conference, the ISPO Group will also offer year-round innovation programs in the future in cooperation with NOW Partners, who have significantly shaped this conference together with the European Outdoor Group. Here, outdoor companies learn with experts how to combine economic success with the regeneration of people and societies as well as with nature and climate in all corporate activities. In this way, a trade fair and conference inspiration becomes concrete support for the transformation of a company! More about this at the conference in the River & Forest conference tent in the Socialising Area, opposite the MOC.

 

 

 

Sustainable product highlights

More than 50% of exhibitors show sustainable solutions in the field of product, material and processing development. Visitors can discover a variety of newly developed outdoor products on the exhibition areas as well as at the highlight presentation in the foyer of the MOC. Established companies present their answers to the changed consumer needs and new supply chains alongside young startups:

 

  • The sustainable outdoor shoe brand DOGHAMMER stands for fair production & functional shoes made of sustainable materials such as cork, cotton and recycled marine plastic. The access shoes with recycled sole are handmade under fair conditions.
  • EDELRID offers high-quality safety in the mountain when climbing and bouldering. The brand shows the world’s first recycled helmet (Zodiac 3R) at OutDoor.
  • GRÜEZI BAG offers high-quality sleeping bags for all climates. The natural insulation “DownWool” and “Oeko-Tex” are standard for all products. With the Bopod DownWool Ice CompostAble, the Swiss brand presents a 100% compostable sleeping bag.
  • Another completely compostable product is shown by the Scandinavian tent manufacturer NORDISK.
  • The sleeping bag “Classic Eco 500” from MOUNTAIN EQUIPMENT is made entirely of recycled material.
  • Scott’s performance running shoe “Pursuit Explore” is the first product of re-source by SCOTT Running with a 100% recycled upper and recycled EVA. All aspects of the shoe are designed to create a product with the slightest footprint – during running and sustainability.

 

Ambitious sustainability goals of the trade fair organizer

Sustainability begins with consciousness. In cooperation with MEPLAN, Outdoor by ISPO also implements some trade fair touchpoints sustainably and offers advanced solutions. From the smart trade fair construction concept to the resource-saving use of materials to the climate-neutral exhibition stand. For example, concept modules for stand construction are stored in the Sustainability Hub in Munich, thus having short transport routes and are reused as often as possible. In addition, they are made of local wood and are manufactured by local producers in Bavaria. Monitors, plants and scaffolding systems are rented from the local event company. On the OutDoor by ISPO, 3 different prebuilt packages are used in 2 available sizes. All three can be classified in the “upcycling Architecture” category. This can be found not only in the prebuilt packages, but also in the design of the highlight exhibition in the foyer as well as in the design of the curated exhibitions in the atrium 1-2-3.

 

GoGreen CO2 compensation, the way to climate-neutral travel

The balance between social responsibility and economic development is becoming increasingly important. These two factors play a major role, especially at trade fairs, as they take a look into the future. This makes it all the more important to consciously integrate climate protection and sustainability into business life as well as into the trade fair appearance. Visitors have the choice:

 

Arrival by bike including electric charging station:

 

https://www.ispo.com/en/outdoor/travel/bike

 

Arrival by train & 9 € ticket:

https://www.ispo.com/en/outdoor/travel/train

 

Arrival by car & e-charging:

https://www.ispo.com/en/outdoor/travel/car

 

 

GoGreen ticketing for visitors:

Not only exhibitors can make their contribution to climate protection, visitors also support the environment with the purchase of a trade fair ticket. With the GoGreen trade fair ticket, you can compensate for the carbon footprint quickly, easily and at no additional cost. Together with the partner myclimate, the purchase of a visitor ticket makes it possible to donate a compensation bonus of 5 euros to certified climate protection projects (Gold Standard, Plan Vivo). This contribution not only reduces greenhouse gases, but also demonstrably supports regional projects.

 

The complete program can be found here: https://www.ispo.com/en/events/outdoorbyispo/2022

 

 

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