【UK】New TravelTech Show poll: 74% of travel tech professionals will be investing in Web 3.0 as a marketing tool

New data from TravelTech Show shows that 74 per cent of industry professionals will be investing in Web 3.0 as a marketing tool. Only 3 per cent said they wouldn’t and the rest remain undecided. The survey also revealed 36 per cent are interested in AI specifically and how it can help sell travel while 14 per cent are keen to investigate the metaverse’s potential to promote their brands.



Will you be investing in Web 3.0 as a marketing tool?

Yes 20%
es, we’re interested in AI, and how it can help sell travel 36%
Yes, we’re interested in investigating the Metaverse, and how it can help sell travel 14%
Yes, we’re interested in investigating NFTs, and if they can help sell travel 2%
Yes, we’re interested in investigating blockchain, and how it can help sell travel 2%
No 3%
I don’t know 22%
Other 2%


The survey also asked travel tech professionals ‘If you had a magic wand and budget, time and resources were not an issue, what technology would you implement in your business today?’ As well as innovative payment methods and seamless omnichannel, the most popular answers were;

  1. Artificial intelligence (AI)
    2. Booking apps
    3. Automation


Ryan Taylor, Event Manager, Northstar Travel Group:

“There’s been a lot of chat about Web 3.0 and how it’s going to change the way brands reach consumers, especially with the potential for AI and machine learning to provide hyper-personalised content and for the Metaverse to reach a younger, more digital-savvy audience. At TravelTech Show, visitors will find tech at the forefront of this revolution; tech that is designed to help them create massively improved customer experiences that will increase loyalty, yield and revenue.”

Facebook owner Meta also touches on Web 3.0 in the day one keynote at TravelTech Show in a little under three weeks’ time. Entitled ‘Meta and travel: the future for Facebook, Instagram, WhatsApp and VR’, Karlijn Vogel-Meijer, Head of Industry at Meta, will talk about the role of WhatsApp in the pandemic, the new world of virtual reality and travel marketing on Instagram and Facebook.


TravelTech Show returns in-person on 29-30 June to brand new home ExCeL London bringing together hundreds of senior travel and tourism technology specialists and over 50 exhibitors for high-level, in-person networking and a premium conference agenda. Registration is open now with free tickets available to qualified travel technology decision-makers from the retail/corporate travel, tourism and hospitality sectors. This year, the event is co-located with Business Travel Show Europe and The Meetings Show.


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