【DE】Emotions, innovations, business: OutDoor by ISPO, the right concept for a new era!

The OutDoor by ISPO celebrated from the 12th to the 14th June in the Munich Order Center (MOC) with around 8,000 trade visitors an energetic comeback. The industry is growing unbroken: The European Outdoor Group, the exclusive, ideal carrier of OutDoor by ISPO, reports record sales for 2021.




About 8,000 trade visitors saw the innovations of the outdoor branch at OutDoor by ISPO. Image credit: Messe München GmbH



The European outdoor industry is booming. It has the financial year 2021 with the highest turnover of 6.2 billion to date. Euro closed, an increase of 19 percent compared to the previous year. The region with the highest turnover is over 2.2 billion. Euro and a growth of 14 percent of the German-speaking area. The record figures for the industry were reported by the European Outdoor Group (EOG), the exclusive, ideal sponsor of OutDoor by ISPO, at the trade fair.


The positive market development was reflected in Europe’s largest outdoor event, which took a break after three years of pandemic to a new date in a new location and with a new concept from the 12th to the 14th. Around 8,000 trade visitors informed themselves on site and made valuable business contacts. Around two-thirds of the guests and 70 percent of the exhibitors came from the international sector. Represented were e.g. Retailers, buyers and brand representatives from 70 countries, including European core markets such as France, Italy, Austria and Switzerland as well as the USA, Canada and Asia. In summer weather, the trade visitors celebrated a personal reunion in four halls and atrias, in the showrooms and on the open spaces.


The restart of the OutDoor by ISPO has been successful. In view of the current challenges for the industry with disrupted supply chains and logistics problems, the immense value of personal conversations and contacts at the fair has proven itself. The OutDoor by ISPO was – in turbulent times – a perfect combination of business and community,” sums up Klaus Dittrich, CEO of Messe München. “The combination of diverse exhibition and presentation areas inside and outside enabled personal conversations and the establishment of new relationships in a familiar, positive atmosphere,” adds Lena Haushofer, Exhibition Director OutDoor by ISPO. In this respect, there was an exuberant atmosphere not only at the two parties, which were an important part of the community building of the outdoor industry, but also in the corridors and on the stands of the MOC in Munich.


In terms of content, the topic of sustainability, regenerative management and innovative materials dominated the OutDoor by ISPO. In addition, a big topic in many discussions: disrupted supply chains and lack of resources. Many exhibitors showed a wide range of sustainable product highlights on their exhibition spaces. At the OutDoor by ISPO Conference, organized by the ISPO Group in cooperation with the EOG and NOW Partners, more than two dozen high-ranking representatives from different industries discussed how economic success can be reconciled with the protection and regeneration of people, society and nature. “The great opportunity is to find sustainable solutions across all industries,” emphasized Tobias Gröber, Head of ISPO Group. Gröber announced that the conference will also become an integral part of ISPO Munich in November 2022 and the next OutDoor by ISPO.


In her kick-off lecture at the conference, Antje von Dewitz, CEO of VAUDE, described the various measures on the way to becoming a climate-neutral company: “The smallest footprint stands for the highest quality of life.” The final session of the conference on the second day of the fair was also attended by actor and environmental activist Hannes Jaenicke, who has been committed to animal and nature conservation for years and called for a conscious approach to nature.


The multiple toboggan Olympic champion and world champion Felix Loch presented the activities of the Athletes for Ukraine club at the trade fair: “Ukrainian athletes are now fighting in a real war here in Europe. We must support them and their families from here in the best possible way and help them,” appealed Loch, which brings aid to Ukraine several times with the association. “Supporting Ukrainian athletes and sports facilities with equipment would be a very important step towards rebuilding sport in Ukraine even after the war,” Sergey Bubka, Chairman of the National Olympic Committee of Ukraine, added in his statement.


“This year’s OutDoor by ISPO is a very emotional moment for me personally, because, after 20 years in a responsible capacity at Messe München, it was my last event. I was very pleased that the industry can finally meet in person again and that the passion for nature and sport could be felt everywhere at the OutDoor by ISPO. I would like to thank all customers, partners, associations and service providers as well as the Messe München team for what we have achieved together for the industry, says Klaus Dittrich, CEO of Messe München.


After the trade fair break caused by the pandemic, a new venue for the OutDoor by ISPO was a special challenge for this fair. We are delighted that the changes we made this year together with our partner Messe München at OutDoor by ISPO are apparently well received and that we have created the lively event that our industry needs. We are very grateful for the determination and commitment of all exhibitors and visitors who have chosen the fair. Her belief in the concept has proven to be correct and the mixture of practicality, atmosphere, fun and excitement made the event very special, says Mark Held, President of the European Outdoor Group (EOG).


The OutDoor by ISPO will take place in 2023 from 22nd to 24th. May, then again on the grounds of Messe München.




Voices of the participants:

Andreas Bartmann, Managing Director Globetrotter: “The days were pure motivation for our industry. A fair that definitely makes sense again in this format and at that time.”


Jean-Phillip Birmelé, Sales Area Manager Petzl: “We are very pleased to get back in touch with our network and our customers. We also used the fair to present our new products from this year and next year.”


Pieter de Bodt, Group Buying Manager Yonderland Group: “It was good to get in touch with the industry personally again, even if not all brands were present. The topics that need to be discussed today were not even on the agenda two years ago. That’s why it was very helpful to discuss them face to face.”


Giulia Delladio, Corporate Marketing Director La Sportiva: “The return to an important international trade fair like OutDoor by ISPO after two and a half years in which the outdoor market has grown, but there have not been many opportunities to celebrate this growth, was a good start. Finally seeing our partners from all over the world in person was an exciting experience. La Sportiva has decided to participate significantly in the OutDoor by ISPO in order to express its optimism and confidence in this restart.”


Margit Gosau / Dominik Solleder, Management Sport 2000: “From our point of view, OutDoor by ISPO 2022 was a complete success. All the more beautiful that the most important industry platform had such a strong response from dealers and brands, after many were unsure in advance how the restart would succeed at the new location. An outdoor leading trade fair with this very special spirit is absolutely needed!”


Henry Hoogenveen, Brand Manager Europe Klean Kanteen: “For us, the fair was much more international than expected. We met many international retailers (Germany, Austria, Italy, Switzerland, Benelux, etc.) and were even able to expand our distribution network because we talked to several people from Asia and even South America. In short, the fair could not have been better for us.”


Jan Lorch, Chairman of the Outdoor Section of the Federal Association of the German Sporting Goods Industry e.V.: “It was a great pleasure to meet people in person again, which also created a great atmosphere. We are particularly pleased that OutDoor by ISPO is increasingly focusing on sustainability. As a board member of the BSI, I also consider OutDoor to be a good platform to show presence.”


Andreas Mittag, Head of Marketing Maloja: “After two years of forced corona break, there was great anticipation of meeting dealers, competitors and the industry again. The somewhat restrained start of the fair on Sunday was replaced by a Monday with numerous good visits – both nationally, but surprisingly also very internationally. The concept with the three days of the fair and the MOC location worked very well.”


Erik J. Møller, CEO Nordisk: “It’s great to be here again! After two very busy days, we can safely say that we are not the only ones who missed meeting people in person. We have noticed an incredible interest in our brand, not least in our glamping products in the outdoor area of Nordisk Village.”


David Nordblad, Secretary General Scandinavia Outdoor Group: “We are very happy that trade fairs are back. The Scandinavian Village was very well attended throughout the fair and really made a big impression on visitors. We are looking forward to ISPO Munich and upcoming trade fairs.”


Samuel Silverudd, Head of Marketing EMEA, Dometic: “For us, the OutDoor by ISPO is a good opportunity to present our products and innovations. We had some really good conversations with customers. Our goal at Dometic is for people to be out and be able to use their vehicle in a more sustainable way.”


Mark van de Erve, Managing Director, Spac Sport: “It was great to be there again and feel the energy that only face-to-face meetings can give. And to be honest, we met many more people than we expected and found some very nice products for the next season. So we are glad that we have come and are already looking forward to the fair next year.”


Image credit: Messe München GmbH


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