Unique indoor and outdoor summer event brought industry, hunters, families and nature lovers together live
The JAGD & HUND summer edition and anniversary edition from 07. to 12 provided a foretaste of the JAGD & HUND in January 2023. June 2022 in the exhibition halls and on a huge outdoor area of Messe Dortmund. After more than two years, all hunting enthusiasts and nature lovers were finally able to exchange ideas about the latest trends, products and industry insights throughout the entire duration of the JAGD & HUND trade fair. Even “hunting inexperienced” visitors got their money’s worth. The offer of the parallel WILD FOOD FESTIVAL scored with a wide range of culinary delicacies from the local forest, ingredients, accessories and cooking tips from star chefs and thus showed the varied preparation of venison specialties. The conclusion of the two formats: Exhibitors, partners and visitors were satisfied and are already looking forward to the January date of the JAGD & HUND from 24 to 29 January 2023.
Around 400 exhibitors from 31 countries showed the whole variety of hunting at a glance in and around the halls of Messe Dortmund. Championships, informative lectures and talk rounds, action-packed shows, exciting demonstrations with dogs and birds of prey and nature-loving attractions for young and old transformed the exhibition center – inside and out – into a unique nature and adventure event for six days.
Providers, trade fair visitors, partners and industry colleagues were equally pleased about the intensive personal exchange on the latest products and industry-specific developments. Sabine Loos, Managing Director of Messe Dortmund, draws a positive balance: “Finally maintain contacts again, talk shop, experience and try out product offers live and get a market overview – exhibitors, partners, visitors as well as hunting and nature lovers visibly enjoyed this at JAGD & HUND. Last but not least, the extensive stage program, the large attractive outdoor area and the relaxed trade fair atmosphere were very well received. This shows that trade fairs are functioning again and continue to be an important tool for the market. All the greater the anticipation of the next JAGD & HUND, which will take place from the 24th to the 29th. January 2023 at Messe Dortmund.”
Good mood among exhibitors and partners
The encouragement to the JAGD & HUND summer edition was impressive. Many praised the good visitor contacts and also the long-missing personal exchange. “We are absolutely satisfied with the customer frequency at our stand. The conversations were of high quality and the visitors obviously enjoy being able to touch, try out and compare the goods live again,” says Klaus Felgenhauer, Head of Trainigsakademie Carl Zeiss AG. And Veronika Bögelein, Social Media Manager Frankonia Handels GmbH & Co.KG adds: “We really noticed how much we have missed contact with other exhibitors in recent years. This simply cannot be depicted online.” Nicole Heitzig, President of the Landesjagdverband NRW, was also pleased that the JAGD & HUND 2022 took place: “In the many conversations, I noticed how hungry trade fair visitors and exhibitors were at this event. There was great interest in the numerous topics we presented. Wildbret from NRW, the Landeshegeschau, for the first time also with projects of the Niederwildhege, fawn rescue with drones and other technology as well as our large LJV service stand were very well received.” In addition to the good contacts, the fair also plays an important role in market observation and new product launches: “It’s really nice that the fair will take place again. We have been missing that for the last two years. The important meeting moments can only be reached live. We use the fair as an opportunity not only to talk to our business customers, but to listen to the market, which is not possible in this way as a producer elsewhere. JAGD & HUND is therefore an important and good trade fair for us overall,” says Karen Emmerling, Project Manager Tradeshows & Advertising RUAG Ammotech GmbH. “This year, for the first time, we are showing the public a world first at JAGD & HUND and have also firmly planned to do so regularly in the future. Because we can’t get our customers to grip better than here,” says Felgenhauer, Carl Zeiss AG.
Numerous exhibitors praised the advantages of JAGD & HUND: “As the largest hunting fair in Europe, JAGD & HUND is a beautiful forum for our topics and offers the opportunity to explain and bring all innovations of the entire group of companies closer to our customers. Here we have a wide audience on site in a short time and can have very good and intensive discussions. We also receive excellent feedback from our customers for this,” says Dr. Jens Uwe Drowatzky, CEO Blaser Group. Daniel Baumann, Head of Trade Fair Department Paul Parey Zeitschriftenverlag GmbH, agrees with this: “JAGD & HUND is still Europe’s largest hunting fair and a point landing for us thematically. Here is exactly our clientele and the personal conversations are incredibly important. We were there from the first JAGD & HUND – the 40th So we are celebrating our anniversary and also plan to remain loyal to the fair beyond 2023. You just can’t get past the HUNT & DOG.” “The Dortmund trade fair location is very important to us. We have a retail store nearby and the fair really attracts many customers across the region,” says Angelika Engelmann, Head of Operations Business Jagdwelt24 GmbH. Friedhelm Röttgen, Vice President Hunting Used Dog Association, emphasizes the importance of the fair for the association: “The JAGD & HUND is an important platform for the Jagdgebrauchshundverband for exchange with each other. The presentation of our hunting used dogs at the stands of the breeding clubs is an important part of our association’s work.”
International and national visitors appreciate a varied offer
The JAGD & HUND was once again a melting pot of intercultural encounter in the summer edition 2022. According to an independent survey, visitors from all German federal states arrived for the big reunion. International audiences from countries such as Belgium, the Netherlands, Luxembourg, Great Britain, France, Bulgaria, Latvia, Lithuania, Liechtenstein, Austria and Switzerland, but also from the USA, Mexico, South Africa, Georgia and Lebanon did not want to miss the international industry meeting place in Dortmund.
For many visitors, the focus of their purchase was in particular on hunting clothing and accessories as well as weapons and optics. But pet food and dog supplies, district facilities, off-road vehicles, culinary and hunting trips were also in great demand. The range of offers of the anniversary edition as well as the quality of the exhibitors was rated “good”.
Trade fair program thrilled with variety and quality
Wherever the eye looked, visitors had a varied program in the halls and on the outdoor area. These include an outdoor dog action area, an off-road vehicle course, musical interludes from the wind corps, fashion shows, bird of prey demonstrations, the optics lighting powered by ZEISS, shooting ranges, a film cinema, the social media area HORRIDO or the learning place nature for little explorers. The WILD FOOD FESTIVAL in the entrance north and on the forecourt also attracted attention. All program items at JAGD & HUND 2022 were awarded very good to good by visitors. This also underlines how important the live trade fair experience is.
In addition to entertainment and experience factor, visitors also stated that they visit the fair in particular to get new ideas, get to know new products and make their purchases.
A program highlight that attracts great media attention every year is the championship of the Hirschrufer. This year once again topped by the European Championship of Hirschrufer with the best of the best from all over Europe.
German champion defends his title
At the fair, WILD UND HUND, according to its own information the leading German-language hunting magazine in Europe, presented the eight best Hirschrufer from all over Germany in cooperation with Messe Dortmund. Fabian Menzel from Nüdlingen in Bavaria once again became German champion of Hirschrufer. In 2017, Menzel reached the 3rd at the JAGD & HUND in Dortmund, Europe’s largest hunting fair. Place. 2020 will be followed by the longed-for 1. Place that he was able to defend in 2022.
2019 German Champion, Thomas Soltwedel from Dobbin-Linstow in Mecklenburg-Vorpommern was able to win the 2nd again this year as well as in 2020. Occupy a seat. With Tasso Wolzenburg from Bad Laasphe in NRW, an “old hand” of the competition ended up in third place this year, as well as in 2020. In 2012 and 2013, he was already German champion and has repeatedly taken top places in further years.
With their victory, the three have qualified directly for participation in the European Championship the following day. Hildegard Zervos from Oberzier in NRW, the only woman in the competition, ended up in 6th place this year.
Czech wins European Championship
Jan Brtnik is the name of the new European champion of the Hirschrufer. In the final on the 11th June at the JAGD & HUND in Dortmund, the Czech prevailed with a point after a jump-off against Tomasz Gurzynski from Poland. Virgile Parpinelli from France took third place. Fabian Menzel, the reigning German champion, reached 14th place. In the team ranking, the Czech Republic was at the top of the podium, followed by Estonia and Poland.
A total of 36 Hirschrufers from 12 nations competed. In the preliminary round on the 11th June at the Dortmund Congress, the participants first had to imitate a young, searching deer. The second thing was to imitate the top dog standing by his bald game pack. In the final, which only reached the best 50 percent of the preliminary round, the jury wanted to hear the supreme discipline: the call duel of two equally strong deer.
The next European Championship of Hirschrufer will take place in the Czech Republic on the occasion of the 100th anniversary of the Jagd- und Kulturverein.
Great joy goodbye 2023
The attractiveness of JAGD & HUND results from the interaction of the extensive offer with a supporting program that is attractive for trade visitors as well as private guests alike.
The satisfaction is also reflected in the willingness to visit JAGD & HUND 2023 again. More than 91 percent of visitors and over 90 percent of exhibitors definitely want to be there again next year.
The next JAGD & DOG will take place again together with the FISCH & ANGEL and the WILD FOOD FESTIVAL from the 24th to the 29th. January 2023.
JAGD & HUND 2022 – This is what the partners and exhibitors say:
Nicole Heitzig, President of the NRW State Hunting Association
“I am glad that we were able to host the JAGD & HUND 2022. In the many conversations, I noticed how hungry trade fair visitors and exhibitors were at this event. There was great interest in the numerous topics we presented. Wildbret from NRW, the Landeshegeschau, for the first time also with projects of the Niederwildhege, fawn rescue with drones and other technology as well as our large LJV service stand were very well received.”
Friedhelm Röttgen, Vice President Hunting Dog Association
“The HUNTING & DOG is an important platform for the hunting used dog association for exchange with each other. The presentation of our hunting used dogs at the stands of the breeding clubs is an important part of our association’s work.”
Dr. Jens Uwe Drowatzky, CEO Blaser Group
“As the largest hunting fair in Europe, JAGD & HUND is a beautiful forum for our topics and offers the opportunity to explain and bring all innovations of the entire group of companies closer to our customers. Here we have a wide audience on site in a short time and can have very good and intensive discussions. We also receive excellent feedback from our customers for this. This is exactly the enthusiasm for which we do the job. As always, the fair was very well organized by the team and we expect to exhibit again in 2023.”
Klaus Felgenhauer, Head of Training Academy Carl Zeiss AG
“We are absolutely satisfied with the customer frequency at our stand. The conversations were of high quality and the visitors obviously enjoy being able to touch, try out and compare the goods live again. For the first time this year, we are showing the public a world first at JAGD & HUND and have also firmly planned to do so regularly in the future. Because we can’t get our customers to grip better than here.”
Veronika Bögelein, Social Media Manager Frankonia Handels GmbH & Co.KG
“We have a great atmosphere here at the stand. Here, those employees also meet end customers who otherwise sit in the office most of the time and do not have direct customer contact. So we really noticed how much we have missed contact with other exhibitors in recent years. This simply cannot be mapped online. This year we have the orange, horizontal hunting buckets as a give-away for visitors. Whenever a new load comes, the stand is really full and customers literally tear it out of our hands. In addition, the green vest is in great demand this year, so we are very satisfied with regard to frequency and sales at our stand this year.”
Angelika Engelmann, Head of Operations Business Jagdwelt24 GmbH
The mood at JAGD & HUND is very good this year. You can see that both exhibitors and visitors are interested in the live experience. We are particularly pleased to finally meet the industry in person again. The trade fair location Dortmund is very important to us. We have a shop nearby and the fair really attracts many customers across the region. We took the unusual date as an opportunity to establish a new stand concept. With Shopping 2.0, customers can test the goods on site and then have them conveniently delivered to their home.”
Christina Maid, Sales & Marketing Manager Sportoptik Leica Camera Deutschland GmbH
“When you arrive outside, the construction looks very appealing to visitors this year. JAGD & HUND is the largest and most important consumer fair for us. We are looking forward to the upcoming edition in January 2023.”
Christoph Engelberth, Product Manager Manfred Alberts GmbH
“The visitors are really happy to be able to see our products live again and take them into their hands. You can see that visitors are very interested and also have an idea of the matter! We are also satisfied with the sales of the products we sell locally so far.”
Daniel Baumann, Head of Trade Fair Department Paul Parey Zeitschriftenverlag GmbH
“The JAGD & HUND is still Europe’s largest hunting fair and for us thematically a point landing. Here is exactly our clientele and the personal conversations are incredibly important. We were there from the first JAGD & HUND – the 40th So we celebrate our anniversary and have to remain loyal to the fair beyond 2023. You just can’t get past the HUNT & DOG. Even after a two-year break, we are fully behind the fair. We think it is a successful idea to let them take place this year in the summer in order to avoid a new postponement.”
Pia Laflör, owner Pia Laflör Goldschmiedin
“We had great days at JAGD & HUND. The mood is very good among the employees and also the customers. The other exhibitors with whom you are in such contact are also looking forward to finally being back here in Dortmund. The current situation has definitely “won” the current situation, even if the appointment in the summer is slightly different from the last 12 years in which I was an exhibitor. In any case, “differentity” also offers opportunities to further develop the concept. And sales are at least as good as in 2020.”
Karen Emmerling, Project Manager Tradeshows & Advertising RUAG Ammotech GmbH
“It’s really nice that the fair is taking place again. We have been missing that for the last two years. The important meeting moments can only be reached live. We use the fair as an opportunity not only to talk to our business customers, but to listen to the market, which is not possible in this way as a producer elsewhere. The JAGD & HUND is therefore an important and good trade fair for us overall.”
Familie Menger, owner of Weingut H. L. Menger
“The atmosphere is great with us, people are happy that the fair will take place again and you can also notice this in the conversations. You get in touch with new visitors, but you also see some familiar faces again. The HUNTING & DOG is and remains important to us and we will be happy to be there again next year.”
Josef Thoma, Managing Director Westfalia-Jagdreisen GmbH
“We are the 30th. Year at JAGD & HUND and the mood is, as every year, good at the fair. The quality has also remained the same throughout.”
Conrad Baierl, Butcher, The Wild Butcher
“The atmosphere has been at its peak with us since Tuesday! We have already become an institution at the WILD FOOD FESTIVAL and are also recognized and sought after by visitors. As a symbiosis with our local partners, this is very well received. Here people laugh, sing and dance like in a classic market, which ensures a good mood for us and the customers.”
HUNTING & DOG – EUROPE’S LARGEST HUNTING FAIR
Once a year, the JAGD & HUND opens its doors and, as Europe’s largest hunting fair in Messe Dortmund as well as on the outdoor area, offers hunting and nature enthusiasts everything about hunting. In addition to a comprehensive range of products, the fair is also characterized by a varied supporting program, which gives the JAGD & HUND its extraordinary character and thus transforms it into a unique shopping and experience area for young and old. Meanwhile, the parallel culinary WILD FOOD FESTIVAL invites you to a familiar meeting with professional, TV and star chefs, which show how venison can be prepared in a modern, delicious and varied way. So if you want to experience modern hunting culture paired with tradition and customs up close, you can’t miss the HUNT & DOG.