【DE】Südwest Messe: Successful restart!

Southern Germany’s large regional fair sends very positive signals – exhibitors see expectations exceeded – Provisional total number of visitors: 66,000 people


“Best Southwest Fair Ever!” – “Very positively surprised.” – “Here I reach customers that I would not otherwise get.” After a pandemic-related forced break and extremely short planning time, many of the approximately 400 exhibitors came to the Südwest Messe with rather restrained expectations – and were now happy about ringing cash registers and full order books! For some, the sales of the Südwest Messe 2019 were exceeded. The positive buying mood and enthusiasm about the restart of the fair was felt in all trade shows. In bright sunshine and midsummer temperatures, visitors strolled over the exhibition center in a good mood, informed themselves about the latest trends in the 14 halls and in the outdoor area and then came out again with fully packed bags. In nine days, a total of around 66,000 people visited the Südwest Messe.


Highly demanded trend topics and full order books

The suppliers of energy supply, photovoltaics and heating systems were tightly rearlocated. If you want to build or modernize, you will find personal contacts, advice and direct comparison options at the Südwest Messe. The lectures on building energy consulting in the forum in Hall Y were also above average well attended. Many visitors came specifically to find out about funding programs or new technologies, for example. Also a large crowd in the residential sector: Many orders, several exhibitors had already achieved their sales targets at the beginning of the week. Goods had to be reordered in the household. In the fashion hall, they were happy to see regular customers again. “Greatly accepted” was the cooking show of Eberhard Braun with unusual creations made from fresh, regional products – tastings and recipes included. Direct marketers and young start-ups from Baden-Württemberg brought a lot of fruity gin, honey, virgin oils, game specialties from local forests and stylish Black Forest accessories to men or women and were happy about their successful trade fair premiere.


Practical and chic things for the garden and terrace were often bought spontaneously and preferably taken away right away – no matter how big the piece of desire. An innovative raised bed with self-irrigation and insect screen hood went over the counter about 50 times. Great demand also in the field of agriculture. Some exhibitors are already asking for larger stand space for 2023. Valuable contacts have been made with municipalities, visitors and other exhibitors in the new scooter project. Some projects have already been discussed and will start soon: “This is only possible at a trade fair!”


From fire brigade to fruit cocktail: Popular special shows

There were bright eyes in the new special show “Our cooperation for your safety”: Entire families explored the exhibited emergency ambulances and firefighting group vehicles. Some colleagues and firefighters also took the opportunity for exchange and networking. A visitor magnet for young and old was the 42-meter-long model railway system with its lovingly designed Black Forest landscapes. There was no fear of contact on the mobile boulder wall or when immersing yourself in virtual worlds with VR glasses. At the stand of the Blinden- und Sehbehindertenverein Südbaden e. V. numerous consultations were held with those affected. Particularly popular were the blind course and aids such as magnifying devices or mobile phones with voice output, which could be tried out on site. The Wildbakers thrilled with new bread recipes and workshops to participate in. Summer, sun and a lot of good mood: With fruity cocktails and exotic sounds, you really enjoyed yourself in the African village.


“The Südwest Messe 2022 was set up in the shortest possible time and under very special conditions,” summarizes trade fair boss Stefany Goschmann. “We are very pleased that it has now been worthwhile for visitors and exhibitors – and thank everyone from the bottom of our hearts for their loyalty and great cooperation!”


The next southwest fair will take place from the 3rd to the 11th. June 2023.


Further information, press photos and press releases for download at www.suedwest-messe.de



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