The spoga+gafa, the world’s largest garden lifestyle fair, has from the 19th to the 21st June in Cologne impressively confirmed its position as the most important industry meeting of the green industry. Around 25,000 visitors from 112 countries came to Cologne to discover the novelties and innovations of approx. 1,000 exhibitors from 52 countries live. The first spoga+gafa without parallel spoga horse and on the new date in June has thus successfully returned after three years.
Taking into account the reluctance of Asian manufacturers, spoga+gafa reached pre-crisis levels on the exhibitor side in 2022. This was rewarded by top decision-makers, many of whom found their way to Cologne. The European core markets Belgium, Germany, France, Italy, the Netherlands and Spain were used to be strongly represented by dealers and buyers. Australia, New Zealand, Israel, Canada, the UK and the USA were excellently represented. The foreign part of visitors rose to 67 percent (2019: 65%).
“The quality and internationality of the visitors is outstanding. The exhibitors reflect this again and again in conversation. We have used the last 2.5 years to further develop spoga+gafa and are looking forward to experiencing the first successes live here. With the 365-day platform that we have launched in recent weeks, spoga+gafa will also be a strong companion of the green industry during the year, says Oliver Frese, Managing Director Koelnmesse GmbH.
Focus on sustainability
As expected, this year’s focus topic “Sustainable Gardens” was omnipresent in the halls: Across segments, the focus was on durable, recyclable and resource-saving materials as well as the efficient use of energy and water in the garden. spoga+gafa 2022 thus once again meets its claim as a topic platform and signal generator for the green industry.
And this is also how the Industrieverband Garten e.V. (IVG), ideal carrier of spoga+gafa, satisfied with the trade fair result: “We are pleased that it is finally fair again. We missed the personal contact very much and it was good to be able to shake hands again. There may have been a little fewer visitors here than usual before the pandemic, but the quality of the visitors is right. This is the decisive factor,” confirmed Anna Hackstein, Managing Director of the IVG.
After the fair in Cologne, there will now be a premiere: On the 27th June, the aftershow starts on the new digital platform of spoga+gafa – with live interviews, recordings of the stages and digital events of the exhibitors. Seamless networking can continue via the app even after the end of the fair. The 365-day platform of spoga+gafa will soon go live and will be loading on the 8th. September to the digital deep dive “BBQ”. And the anticipation of 2023 is already growing: Guests of the Global DIY Summit in Berlin, which took place there from 14-16. June 2023, can now plan their direct onward journey to Cologne. Because spoga+gafa 2023 will take place from 18.-20. June 2023.
Voices of our exhibitors
After two years of stop, it has been a great pleasure to come back to spoga+gafa fair. Thanks to our local presence in all European countries, we have been able to keep close contact with all our customers in recent years, but this is the first international fair that has occurred for our industry since 2019. The attendance and the reply to our invitation have been warmly accepted. We consider ourselves satisfied both for the affluency and the timing of the fair. Indeed, June is an important month for monitoring the sell out and introducing our brand-new products for 2023 summer season. We are grateful to our trusted customers and all the new contacts who have decided to visit us and see our 390 square meters booth with our new collection.
– Simone Zesi, Chief Executive Officer
“It was a special show after 2.5 years, with a good atmosphere. The quantity might be less, but I don’t care: It’s about quality, and the quality is very high. All the top customers in the world were here, so it was a very good show for us.”
– Toine van de Ven, Managing Director
“We were happy to inspire and meet our customers in person again at our green stand. It is great to be back and have the opportunity to share our sustainability journey and present our 2023 innovations to our customer and prospects.”
Olaf Elderenbosch, Chief Executive Officer
“The quality of the visitors has significantly exceeded the crowd. We had very substantial conversations with the right people. We, but also our contact persons, had the necessary peace to have these conversations. It was really a very good fair.”
– Andreas Fonken, Sales Director DACH
After the long forced break, it was nice that the industry was finally able to meet again in Cologne. We were able to build on many long-standing personal contacts here again and also close new ones. The visitors to our stand were very international, which made interesting conversations possible.”
– Heribert Wettels, company spokesman
“As a first exhibitor at spoga+gafa, we were very much looking forward to the event and received a clearly positive response, especially in combination with the other EVL members here on site. We ourselves also noticed positively with the status. We were extremely surprised by the high proportion of exports. We were able to win many customers from outside the DACH region and get to know potential top-class customers.”
– Philip Wurm, Managing Director
“We are very satisfied with the fair. It is the first time for us that we have exhibited. We are an international dealer and especially internationally we have made good contacts, exactly what we expected. That’s why we’d love to come back.”
– Olaf Kramm, Chief Executive Officer
“We as HÖRMANN are very satisfied with the course of spoga gafa. We have consistently had a “full hut” at our stand and already from Sunday. We were able to make many interesting new business contacts and were able to optimally present our products, which are of higher quality to him, at the fair to the new market for us.
– Sebastian Fischer, Sales Manager HÖRMANN
“For us, it was a great fair. We were here in the BBQ hall for the first time and thus exactly in the right place to present our new product, the Sevo Smart Control GTS. We had many qualified contacts and are therefore already looking forward to the next trade fair.”
– Joyce Gesing, Managing Director
“We are very satisfied with the course of the trade fair. Overall, we clearly felt that people want to meet in person again ad spoga+gafa offers an optimal platform for this. The frequency of visitors who were with us was consistently high, both nationally and internationally, and showed that the new date was also well received. Spoga+gafa has convinced us again as a business platform in 2022.”
– Marcos Grespan, Sales Director
Koelnmesse – Industry fairs for the interior, outdoor and design industry:
Koelnmesse is the international top trade fair organizer in the fields of furnishing, furniture, design, living as well as in the areas of garden lifestyle and modern working environments. At the Cologne exhibition center, the world’s leading trade fairs imm cologne, LivingKitchen®, spoga+gafa and ORGATEC present the latest trends, products and innovations as international, central industry meeting places in global industry. In addition, Koelnmesse is expanding its portfolio internationally: ORGATEC TOKYO will take place for the first time in 2022. It will be the first trade fair in Japan to focus on professional and hybrid working environments. As a satellite event of imm cologne and ORGATEC, idd shanghai offers European companies from the premium and luxury segment of the furnishing industry a unique stage for the presentation of exclusive, design-oriented products.
In addition, ambista, the business network of the international furnishing industry, presents direct access to relevant products, contacts, competencies and events online at any time.
Further information: https://www.spogagafa.de/die-messe/branchen-messen
More information about ambista: www.ambista.com
The next events:
ORGATEC – Rethinking work, Cologne 25.10. – 29.10.2022
LivingKitchen – The international kitchen event (public days Friday and Saturday), Cologne 16.01. – 21.01.2023
imm cologne – The interior business event, Cologne 16.01. – 21.01.2023