【DE】HANNOVER MESSE: “Comeback just at the right time”

The first HANNOVER MESSE after two years of pandemic closes its doors today. Exhibitors and organizers draw a consistently positive conclusion. HANNOVER MESSE has shown that industrial transformation is progressing with great strides and that industry already has answers to the challenges of climate protection and security of supply.


Hanover. At the same time, it became clear that trade fairs as a meeting place for people will continue to be central business and innovation drivers in the future. “The comeback of HANNOVER MESSE came at just the right time,” says Dr. Jochen Köckler, CEO of Deutsche Messe AG. “In view of interrupted supply chains, rising energy prices, inflation and climate change, it was all the more important to meet again in person in the exhibition halls after two years of pandemic, experience technology trends and look ahead. After four days of the fair, industry, politics and science are sending a clear signal from Hanover: Pandemic and war must not and will not slow down industrial transformation – on the contrary, we need even more speed in digitization and sustainability.”


After his tour on trade fair Tuesday, Minister of Economic Affairs Robert Habeck summed it up as follows: “With the technologies that will be shown at the fair, we can give an answer to each of the current crises. What we see here at the fair is the reflection of the great problems of our time with concrete answers. That’s fascinating!”


Around 75,000 visitors exchanged ideas with the 2,500 exhibitors about how they can future-proof their value chains. “The exhibitors’ expectations of this special HANNOVER MESSE were fully met. This is also reflected in the enormous intention to re-participate for HANNOVER MESSE 2023. Almost all exhibitors have already announced that they will be back next year. I thank all those who were so brave to trade fair again despite the uncertainties of recent weeks,” adds Köckler.


ZVEI President and Chairman of the Exhibitor Advisory Board of HANNOVER MESSE Dr. Gunther Kegel adds: “The restart of HANNOVER MESSE was successful and took place at just the right time. It is irreplaceable for the dialogue between politics and industry, especially in political and social ‘time reversals’. The companies in the electrical and digital industry have shown with their innovations that they can be relied on when converting into a climate-neutral industrial society.”


It is important that politics now keeps its word and provides the appropriate framework conditions so that the swing of the fair can be translated into concrete action. Next year we will be looking forward to more guests from abroad again,” Kegel continues.


“With its topics around energy, security of supply and industrial transformation, HANNOVER MESSE 2022 has impressively shown that we need such a leading trade fair – after two years of pandemic more than ever,” said VDMA Managing Director Thilo Brodtmann. “In an environment that was more challenging than ever, it has been shown in the halls that there is no substitute for personal contact. This applies to the exchange of companies with their customers or the next generation, but also to the high-level discussions with politicians, for which HANNOVER MESSE offers an ideal place.”


Brodtmann continues: “The fact that Chancellor Olaf Scholz, Minister of Economic Affairs and Climate Affairs Robert Habeck and Minister of Education Bettina Stark-Watzinger in Hanover have assured their support for the concerns of industrial SMEs means a lot in these times. Therefore, we are confident that the HANNOVER MESSE will take another step towards its usual scope next year, if guests from distant countries will hopefully be able to travel again without any problems.”


Visitors learned how they reduce the energy consumption of their factories and production plants through automation and digitization. How they operate their production with electricity from hydrogen or how they expand the resilience of their supply chains. From large solutions such as the digitization of development and production processes in the automotive industry to algae as a substitute for plastic to the targeted use of software to capture and reduce the C02 footprint, HANNOVER MESSE offered a broad picture of the technological possibilities for the industry of today and tomorrow.


Chancellor Olaf Scholz and many of the decision-makers from politics and business present warned against turning away from globalization. Nevertheless, a readjustment is necessary. “Friend-Shoring” was the winged word at the fair. This means building production and business in countries that maintain a similar value system. Just like the partner country Portugal, which presented itself during the fair as a highly attractive and dynamic location for investments and partnerships.


In addition to the 75,000 visitors to the exhibition center, another 15,000 registered visitors took part in the event digitally. They followed the conference program, informed themselves in the digital product presentations and had conversations via chat or video call. Köckler: “We have succeeded in bringing together the best of the real and digital world. Nevertheless, it has been confirmed once again: When thousands of visitors meet thousands of exhibitors, this can only be done in face-to-face format. The magic of a trade fair cannot be digitally depicted.”


The next HANNOVER MESSE will take place from the 17th to the 21st. April 2023.

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