【IT】PITTI IMMAGINE BIMBO 95,Florence, Fortezza da Basso, 22-24 June 2022  

An all new Pitti Bimbo! The kidswear fair is independent again with its own edition and dates: three days of ‘full immersion’ starting with fashion at the center going on to involve lots of other worlds that rotate around children.


Pitti Immagine Bimbo no. 95 will be held from 22 to 24 June at the Fortezza da Basso in Florence.  After two editions realized concomitantly with Pitti Uomo, the fair is independent again and is growing.  The exhibition spaces and formats have been expanded, the number of special projects and the presence of international brands has been increased making the fair an authoritative and expert voice in the multi-faceted world of kidswear and kids & family lifestyles.  In June, the 95th edition will be enriched by a series of events and rendezvous in the Fortezza and online on Pitti Connect guaranteeing a dynamic and concrete recovery.


One highlight is the return of the Apartment section with collections destined for the most exclusive boutiques, and the arrival of the Pop Ups, special layouts for turning the spotlight on products that intersect with kids’ fashion.


The MAECI and the ICE AGENCY support the summer editions of the fairs

The Italian Ministry of Foreign Affairs and International Cooperation (MAECI) and the ICE – Italian Foreign Trade Promotion and Internationalization Agency which works for Italian companies together valorize Florence’s role in the fashion sector on the international scene by supporting the Pitti Immagine summer fairs.  An essential contribution to the physical and digital versions of the fairs, the programs of incoming delegations of foreign members of the trade, the events and the promotion.



Pitti Immagine’s three-year collaboration continues with UniCredit, the pan European banking group which is determined to maintain strong roots in the territories and a wide-ranging relationship with the communities in which it operates, supporting them on multiple fronts. It concentrates on the themes of sustainability and innovation with a particular focus on supporting the internationalization of Italian companies.

“The partnership with Pitti is evidence of our commitment to supporting Made in Italy companies” states Livio Stellati, Head of Territorial Development UniCredit Centro Nord, “and their preeminent products which stand out for their ability to combine tradition, innovation and sustainability and to concretely respond to the challenges of this historic moment that requires a strong commitment from everybody to make the ecological transition. At UniCredit we are aware of this and already launched a number of related initiatives a while ago. Our business strategy sees us committed to supporting clients, communities, partners and the industry in general, doing our bit to finance the transition towards a more sustainable and inclusive economy”.



The new theme of the Pitti Immagine summer fairs

An island as a point of reference, a fixed spot, a physical and interior place but, above all, a point of encounter and debate.  “PITTI _ ISLAND, the theme for summer 2022, will be an imaginary island connected with the whole world in a process of constant mutual exchange.  A land of selected, sociable and open botany, at times amusing, reflective and absorbing, sensitive to ideas, a place for meeting each other, for spending time together before each one of us sets off again on our own journey”, explains Agostino.


Poletto, General Manager of Pitti Immagine.  “Here we find the perfect metaphor for our fairs and the objective we want to achieve at each edition, selecting the very best in fashion creativity”.

PITTI _ ISLAND is a concept presented in all the communication (adv, video, social) curated by the creative director Angelo Figus and by Narènte, Lucio Aru and Franco Erre who have been entrusted with the whole visual part.  A production that also heavily characterizes the layouts at the Fortezza da Basso, followed by architect Alessandro Moradei.



Inside the Fortezza da Basso two macro areas will present the evolution of kidswear, the various styles and different responses to the multiple demands of children’s wardrobes.



A concentrate of must have brands and collections

Bon ton, luxury, sporty and urban… Kids’ wardrobes integrate different styles, trends that come from adult fashion and great unmissable classics.  For this reason, we have designed a section which can offer a glimpse of a vast panorama of collections that express the different souls of kidswear.  Here the big designer labels and iconic brands that have always been committed to dressing children are concentrated.  From micro-outfits for newborns and their cribs to teens with the most versatile requirements.  From ceremonial outfits, with a classical or contemporary cut, to activewear for school and leisure.  From Mini-Mes to street references.  The brands brought together in “100% bambino” are the starting point for creating the ideal wardrobe on which parents and kids can agree, combining style and practicality, and increasingly responding to the demands of eco-sustainable fashion.


The protagonist brands include:

A&J, Aigner, Aletta, Aliap Pacynski, Alice Pi, Andanines, Angel’s Face, Antony Morato, Atlanta Mocassin, Baby Gi, Babycosy, Bamboom, Barcellino, Belan, Beppi, Bikkembergs, Bimbalo’, Blue Seven, Bufi, Bugatti Junior, Byblos, Cad Modelling, Calvin Klein Jeans, Canada House, Canadian, Cigit, Cocote, Colors Of California, Crocs, Dianetti, Dirkje, Dixie Girl, Dj Dutchjeans, Dolce & Gabbana, Dr.  Kid, Ducati, Ed Hardy, Effiki, Eirene, Elizabeth Emanuel, Elsy, Emc  Everythingmustchange, Energiers, Ettie+H, Falcotto, Flower Mountain For Naturino, Fs Baby, Fun & Fun, Gingersnaps, Glsr, Herno, Ido, Igor, Imperial Kids, Ipanema, J.V. Jose Varon, John Richmond, Julian Mcdonald, Juliana, Kickers, Koko Noko, Laranjinha, Lemo, Lf Linea Fashion, Lialea , Liewood, M’a Kids, Maison Ava, Mama Luma, Mamemi’, Manila Grace Girl, Manuell & Frank, Marc Ellis New York, Marlù, Mauna Kea, Mc2 Saint Barth, Me&Henry, Meia Pata, Milla By Camilla, Minibanda, Minimi, Miss Blumarine, Molo, Morelli, Mou, Natini, Naturino, Nessi Byrd, Nicole Miller Kids, Patachou, Per Te, Perry Ellis America Kids, Petite Amalie, Phi Clothing, Platis, Play Up, Please Kids, Pom D’api, Poppet&Fox, Raizzed, Robeez, Sarabanda, Siena Hair Accessories, Snug, Stella Cove, Story Loris, Super Smalls, Superga Kidswear, Swp By Irina, Teva, Tici Handmade, Tommy Hilfiger, Tutu Du Monde, Twin&Chic, Two In A Castle, Vignette, Vignolplast, Vingino, Vlasta Kopylova, Voile Blanche, W6yz, Walkey, Wedoble, Yellowsub.



A creative and exciting showcase for international cutting edge kidswear

A wave of creativity, ready to astonish and capture the attention, a laboratory of ideas.  That’s The Kid’s Lab! In this section, reserved for cutting edge kidswear and kids’ lifestyles, there is space for the most original and unpredictable collections to be worn as declarations of independence, as well as sophisticated outfits.  They are designed by young and pioneering brands that stand out for their always very personal design, the choice of materials that is never banal and the philosophy that now embraces eco-ethicalness in an across-the- board manner.  Small independent productions, the result of constant research, for anyone wishing to add a touch of personality to characterize the proposals aimed at kids.


The KID’S LAB brands include:

Akawara, Alitsa, Amelie Et Sophie, Amiki Sleepwear, Ancient Greek Sandals, Anja Schwerbrock, AO 76, Apini Outfitters, Artemis & Apollon, Atelier Molayem Kids, Attipas, Blade And Rose, Bling20, Bobux, Booso, Caramel Et Cie, C’Era Una Volta, Chikatai, Collégien, Cotton Moon, Danhera Italy, Elle Porte, Eshvikids, Et D’Emie, Folpetto Swimwear, Illustrabimbi, Illytrilly, Infantium Victoria, Inuwet, Isleande, Jellycat, Kalosze Poprosze, Kombinizona Kids, Kknekki, Kukukid, La Scimmia Da Bagno, Looks By Luks, L’Orsobruno, Ludo’, Malvi & Co, Mama’s Feet, Manufaktura Falbanek, Me & My Box, Mimi & Lula, Mini Cools, Minikid, Mini-La -Mode, Mr Tiggle, Naturapura, Nikolia, Nikolli, Noese, Nz Kidzzz, Oûcollie, Paade Mode, Perle D’ Azur, Petites Pommes, Poupette St Barth, Prestige, Prinsessefin Kjersti Of Norway, RaspberryPlum, Shoo Pom, Spilow, Suncracy, Tia Cibani, Tiny Beans, Ul&Ka, Upa, Upé, Vandoma, Ykra Kids.


Among the HIGHLIGHTS and the DEBUTS of PITTI BIMBO 95 make sure to check out:


_ the debut of the new Miss Blumarine, a collection dedicated to little girls with particular attention dedicated to the ceremony and contemporary everyday elegance;


_ the participation of Dolce & Gabbana, which interprets the concept of the “Island” – which fully belongs to the brand’s identity – with a special creativity;


_ the debut of Atelier Molayem Kids, a jewelry line expressly dedicated to children experienced as a tangible sign of love. Stella Molayen, Roman of Persian origins, after the women’s collections, in which religious and non-religious symbols blend into a new aesthetic, has conceived a series of pieces for anniversaries and not, up to a real mini me or exchange of pieces between mother and daughter, in a precious game.


The special projects and new formats @ Pitti Bimbo 95

Sections which return to enhance the exhibition itinerary and lots of new features: this is how the fair will be enlivened with targeted focuses on fashion and lifestyles.



An exclusive island in the kidswear atoll

The return of Apartment to Pitti Bimbo completes the fair offering and is positive, high-quality evidence that the sector is starting up again on international markets.


A rigorous selection of brands will make up the project of the new Apartment which has long been the place in which to immerge oneself in small, highly researched collections, valuable expressions of design and creativity, far removed from well-worn paths and the more classical rules. At Pitti Bimbo 95, Apartment becomes an exclusive island in the kidswear atoll, a fascinating luxury destination for the most unique boutiques that love to stand out from the crowd.  In the geography of the fair, the project will be located inside The Kids’Lab!, the macro area dedicated to experimentation, of which Apartment represents the most precious and original side, capable of combining research, esthetics and uniqueness.

The protagonist brands at this edition include: Anja Schwerbrock, Amiki Sleepwear, Amelie et Sophie, Atelier Molayem, Paade Mode, Raspberry



Hunting for curiosities

Another new entry at this edition is the “Pop Ups” project.  Almost punctuating the discourse of the collections, the pop ups will bring an explosion of new ideas!  They will turn the spotlight onto new merchandising segments, original, curious and trendsetting, in order to redesign the layout and create an archipelago packed with energy.



Sustainability as a mirror of change

From a special project to a constant presence inside the fair, I WANT TO BE GREEN returns to propose a 360° exploration of the ethical and eco-responsible themes that are increasingly encompassing fashion, especially fashion designed for kids.  Pitti Bimbo proposes and supports large and small brands created with this marked vocation.  The selection is curated both in the Fortezza as well as on Pitti Connect by Dimitra Zavakou of the Little Pop Up Concept Store, Berlin.






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