【DE】spoga horse 2022: More digital than ever before

Megatrend digitization permeates worldwide leading B2B trade fair +++ Digital platform spoga horse @home and spoga horse app expand on-site experience and enable efficient networking +++ Leading topic “Future in Motion” combines formats and content on industry trends +++ Panel discussions and lectures on digitization on THE STAGE +++ Tickets for online and offline access in the ticket shop or via exhibitor ticket flat rates


The countdown is on: In less than two months, from the 23rd to the 25th. July 2022, the international horse industry will meet at the worldwide B2B leading trade fair spoga horse 2022. The megatrend of digitization permeates every fiber of the event: The overarching guiding theme “Future in Motion”, a digital content and networking platform, digital tickets in the spoga horse app for on-site and online access, panel discussions and lectures on the subject and much more are waiting for visitors.


Megatrends such as digitization and sustainability fundamentally influence how we as a society shape our everyday life, our work and our personal and professional contacts. These megatrends also affect the horse industry. On the one hand, many providers are increasingly concerned with their web presence and online trade. On the other hand, digital technologies extend the riding accessories with aspects such as comfort, reliability and safety. For example, personal health data can be stored in apps connected to the helmet in order to make first aid in the event of accidents more efficient. Today, the training and health of the horse can also be managed and improved via app, Bluetooth or special software. With the leading theme “Future in Motion”, spoga horse 2022 combines formats, events and content that support exhibitors and visitors in finding their way through these rapid developments. Further insights into current trends in the horse industry can be found in the press release “Trends, tools and top innovations” in the “Press” section on spogahorse.de.


spoga horse @home: Access to trade fair content and the industry from anywhere


From innovative products to innovative exchange and presentation options: At spoga horse 2022, the industry can also network online via the digital platform “spoga horse @home” and inform about all current topics. Exhibitors benefit from the opportunity to open up new target groups and present their products to a worldwide audience. Visitors can switch live at any time or retrieve content exactly when they have time. Just as society and industry are becoming more and more digital, spoga horse is also constantly expanding its digital offer. The digital platform and its contents are already available from the 27th. June 2022 and will be accessible until the end of September 2022. From the platform opening, several “pre-events” with informative and exciting round tables already entice before the actual trade fair period. Further information about the spoga horse @home can be found on spogahorse.de under “The Fair”.


With digital ticket and app on the go and offline


At spoga horse 2022, visitors will have access to the exhibition center and the digital platform spoga horse @home via the same ticket. The latter can be conveniently accessed in the spoga horse app after purchase in the online ticket shop and presented when visiting the fair. At the same time, the purchase allows the use of the spoga horse @ home.


Even away from buying tickets, the spoga horse app offers many useful features, including: exhibitor and product search, event program, interactive hall plan, networking functions, information on arrival and departure as well as accommodation and integrated lead tracking.


Note: All exhibitors have a ticket flat rate available, which they can distribute to visitors. Interested visitors should therefore inform themselves promptly with the exhibitors you know. Further information on tickets can be found on spogahorse.de under “Tickets”.


Content, Content, Content


More than ever, spoga horse 2022 is packed with inspiring key notes, panel talks and presentations on the most relevant topics in the industry. The central point for these formats is THE STAGE, the large main stage in Hall 7. The international umbrella organization of equestrian sports, the FEI, will share its insights on the topic of digitization in the horse industry, for example. Other content partners appearing on stage are as diverse as the horse industry itself – including: ehorses, Arbeitskreis Pferd, BSI, EEBA, European Horse Network and Brands & Barns.


These talks and other event highlights of the fair can also be accessed on spoga horse @home – either live or on-demand whenever it suits.


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