In a year, there are many large and small exhibitions. Some enterprises even have the opportunity to participate in large-scale international exhibitions. This is an effective way to promote commodities and develop customers. These large and small exhibitions can be divided into different types according to their nature, content, scale, time and venue. The following will be introduced in detail by the professional German exhibition design and construction company.
Nature of the exhibition: divided into trade and consumption. Trade exhibitions are held for industries, i.e. manufacturing, commerce and other industries. The main purpose of the exhibition is to exchange information and negotiate trade. The exhibition is held for the public. Consumer goods are basically displayed in exhibitions of a consumer nature, mainly for direct sales. The nature of the exhibition is determined by the exhibition organizer and can be reflected through the composition of visitors: the exhibition open to the industrial and commercial office is a trade exhibition, and the exhibition open to the public is a consumption exhibition. Exhibitions with the nature of trade and consumption are called comprehensive exhibitions. The less developed the economy, the more comprehensive the exhibition; On the contrary, the more developed countries are. The more clearly the trade and consumption nature of the exhibition can be distinguished.
Exhibition content: divided into comprehensive exhibition and professional exhibition. Comprehensive exhibition refers to the exhibition covering the whole industry or several industries, also known as horizontal exhibition, such as industrial exhibition and light industry exhibition; Professional exhibition refers to the exhibition that shows a certain industry or even a certain product, such as the clock exhibition. One of the outstanding features of professional exhibitions is that seminars and reports are often held at the same time to introduce new products and technologies.
German exhibition industry should formulate classification standards for exhibitions as soon as possible on the basis of referring to international standards and considering national conditions. The National Bureau of statistics made a proposal on the classification of national economic sectors in 1985. This proposal is based on the study of international popular economic theory and national economic classification. Therefore, it can be used as an important basis for exhibition classification.
Exhibition scale: International, national, regional and local exhibitions, as well as exclusive exhibitions of individual companies.
The scale here refers to the scale of the area represented by exhibitors and visitors, not the scale of the exhibition site. Exhibitions of different scales have different characteristics and advantages.
Exhibition time: there are many criteria: regular and irregular. Regular exhibitions are held four times a year, twice a year, once a year, once every two years, etc. irregular exhibitions are determined according to needs; Long term and short term. The long-term can be three months, half a year, or even permanent. The short-term exhibition generally does not exceed one month. In developed countries, professional exhibitions usually last three days. In Britain, annual exhibitions account for 3 / 4 of the total number of exhibitions. The exhibition date is affected by financial budget, ordering and holidays, including peak season and off-season.
Exhibition venues: most exhibitions are held in special exhibition venues. The simplest division of exhibition venues is indoor venues and outdoor venues. Indoor venues are mostly used for exhibitions displaying conventional exhibits, such as textile exhibitions, electronic exhibitions, etc; Outdoor venues are mostly used to display oversized and overweight exhibits, such as air show and mining equipment exhibition. Exhibitions held alternately in several places are called itinerant exhibitions. The more special is the mobile exhibition, which uses aircraft, ships, trains and cars as exhibition venues.