【DE】Pandemic-related failures prevent the connection to previous record sales

Business will pick up speed again in 2022: Hot trade fair summer and new formats are in the starting blocks


Apart from a few individual events, the past year was almost consistently influenced by the corona pandemic and almost completely brought the international event industry and thus also the trade fair and congress business to a standstill. Westfalenhallen Unternehmensgruppe GmbH was also severely affected by the pandemic. However, she used the corona forced break intensively for the successful acquisition and development of new formats as well as the further development of existing formats. The current Annual Report 2021 shows more about Westfalenhallen Unternehmensgruppe GmbH and its diverse activities. For 2022, Westfalenhallen Unternehmensgruppe GmbH is once again experiencing a strong upward trend.


The restrictions on trade fair operations as well as the congress and event area also caused unavoidable sales losses in the entire trade fair and event industry in the 2021 financial year. According to a recent association survey by the Institute of the German Economy (IW), the calendar year 2021 was the worst of the trade fair industry in recent decades. Due to Corona, no trade fairs took place in the first half of the year, 101 of the 380 planned trade fairs could only be held in the third and fourth quarters.


The past year was also not as economically successful as planned for Westfalenhallen Unternehmensgruppe GmbH: Only 13 trade fairs took place at Messe Dortmund GmbH in 2021, three of which are own and ten guest fairs. That was another eight trade fairs less than in the previous year, which had started at least with a good first quarter. Despite Corona, Kongress Dortmund GmbH was able to increase the number of events in the conference area to 771 in 2021, but the total number of visitors decreased by approx. 7,500 people. Westfalenhalle GmbH did not do any better, which was able to increase the entertainment and concerts division by about 10 percent compared to the previous year, but still only came to just under 65,000 visitors. In the 2020 financial year, which was also influenced by Corona, there had been just over 153,000 visitors.


Westfalen Unternehmensgruppe GmbH finally ended the 2021 financial year with a total turnover of 15.4 million. Euro and a negative operating result of 10.3 million Euro. This means that even the second corona financial year cannot build on the record results generated between 2017 and 2019.Annual Report 2021


“With many trade fair cancellations and postponements, last year was not only a very challenging economic one, as it was the year before. We are now focusing entirely on 2022 and are starting powerfully to soon resume our success story from the pre-corona period,” explains Sabine Loos, Managing Director of Westfalenhallen Unternehmensgruppe GmbH.


Strong start to the year


“For the financial year 2022, the comebacks of our international trade fair formats should be highlighted in particular. After more than two years, all hunting friends and nature lovers were able to exchange ideas again at Europe’s largest hunting fair, HUNTING & HUND. From 15th to 17th September, the trade fair duoInterTabac – as the world’s largest trade fair for tobacco products and smoking supplies – together with InterSupply, which specializes in corresponding manufacturing processes, awaits the international tobacco industry: The three-day edition last set a new visitor record in 2019 with 13,800 trade visitors. After two corona-related cancellations, the two trade fairs are starting their big comeback in autumn with a greatly expanded supporting program,” Sabine Loos continues.


Among other things, the location looks at several new trade fair highlights in the trade fair calendar 2022/2023 with the VertiFarm (trade fair for next level farming and new food systems), which we have developed during the event-free period. With the board and card game fair SPIEL DOCH!, the festival of Dortmund beer culture, the workshop & IAM industry forum, the industry meeting DIREKT Bad Heizung Service and the international kart exhibition IKA, there are also other exciting premieres this year and the following year, emphasizes Sabine Loos.


Trade fair outlook on the variety of topics in the 2nd Half-year


In August, the specialist day “Sustainable Procurement” will take place on the 25th. August and the following day also the three-day FAIR FRIENDS (trade fair for new life models, fair trade and social responsibility) all about sustainability. Previously opens from 03. to 04. September 2022 the INTERLOOK scores its doors at Messe Dortmund: The Augenoptik trade fair brings together exhibitors and trade visitors of the industry in the heart of NRW and offers a compact overview of the most important trends, ideas and innovations.


Current trade fair calendar 2022/2023 of Messe Dortmund


Highlights for every taste: music. Show. Entertainment.

Westfalenhalle GmbH recently confirmed its position as an important location for rock and pop music as one of the show and music arenas of Europe. For example, the SCHLAGERBOOOM was the largest indoor music event in Germany in 2021 since the beginning of the pandemic. Tour highlights with vocal greats such as Peter Maffay (26. August), Chris de Burgh (11. November) or Roland Kaiser (05. March 2023) and shows such as Let’s Dance (05. November), with the Ehrlich Brothers and Cavalluna (17th to 18th December) are also very successful in Dortmund. The legendary band KISS and Udo Lindenberg were already one of the special early summer highlights for the long weaned fans of great live musical events in June.


Another highlight will be the European Darts Championship, where the best players of the European Tour will take place from the 27th to the 30th. October in the Westfalenhalle. The well-known British live band Simply Red is also coming on the 18th. November with a concert in Dortmund. As well as the legendary Backstreet Boys, one of the world’s most successful boy groups, which took place on 04. November on the occasion of their tour of Germany.

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