【DE】Demand for fish back to normal level

fish international acts as a trend barometer | New offers for exhibitors and visitors

After strong demand growth during the corona times, the interest of Germans in fish has returned to the pre-pandemic level. This is shown by a new representative consumer survey by the Norwegian Seafood Council. Germany Director Kristin Pettersen wants to present the results in detail during an event at fish international from the 4th to the 6th. September at Messe Bremen.


Photo: messe-bremen.de



The current survey shows that the pandemic in terms of fish and seafood has not led to a fundamental rethink among consumers, according to Kristin Pettersen concluded. On the other hand, other food sectors – especially organic products – were able to continue to maintain their gains from the past two years, according to the Norwegian Seafood Council. According to the study, they justify the fact that consumers in Germany do not want to eat more fish in the future primarily with two arguments. “Either they are convinced that they already eat enough fish,” says Kristin Pettersen, “or they say that they do not want to contribute to overfishing of the seas.”


FIZ: Increase in consumption was a special effect during the pandemic period


According to the Fisch Information Center (FIZ) in Hamburg, the disproportionate increase in fish consumption was a non-reproducible special effect as a result of the pandemic. According to the latest FIZ statistics, fish consumption in Germany has returned to pre-corona level in the first five months of 2022. Consumption therefore fell slightly compared to the same period 2019; in return, however, consumers spent more on fish. “The willingness of customers to spend more money shows us that they continue to appreciate fish and seafood very much,” says Managing Director Matthias Keller. The FIZ wants to present its current figures and evaluation of the development in detail in August.


Digital “matchmaking tool” brings exhibitors and visitors into contact


As the only German trade fair for fish and seafood, fish international in Bremen is traditionally the place where the industry more or less meets completely and presents the latest trends and developments. In order for the participants to better plan their visit to fish international and to be able to use their time intensively for targeted discussions, Messe Bremen has set up a new digital tool: Exhibitors and visitors can make a targeted appointment via a meeting platform on fish’s website, the so-called “Seafood Business Meeting”. “In this way, not only can the time at the fair be used more efficiently, the new offer also leads to new interesting contacts that you might not have gotten during the classic tour,” Sabine Wedell, project manager of fish international, is convinced.


Newcomer area gives innovative ideas and entrepreneurs a wide space


Other innovations at this year’s fish international include the Newcomer Area. It is specially designed for companies and startups that come to the fair for the first time with innovative products. Among the first exhibitors to book a place there are “Crushi” from the Netherlands and “Happy Ocean Foods” from Munich. The Dutch have developed a new form of sushi, which are covered with a crispy layer on the outside. The special thing about it: The rolls in three different flavors are delivered frozen and baked in highly heated oil for a few minutes before consumption. “Crushi” is already successful in several European countries and is now being presented for the first time in Germany. Happy Ocean Foods has developed a vegan alternative to crustaceans. The “shrymps” of the startup from the Bavarian capital consist exclusively of vegetable ingredients, but taste (almost) like the original and can also be prepared in a variety of ways as shrimp.


Packaging under cleanroom conditions and more


However, fish international not only shows many new products, but also interesting “hardware new developments.” One of the highlights is certainly the “Robotics Pack Line” developed by a consortium of business and science (www.robotik-pack-line-de). The fully automatic packaging line has been specially developed for products with very high hygiene requirements. Robots take over the function of employees on this packing line, who would otherwise have filled the goods manually. From product delivery to closed vacuum or protective gas packaging, the sensitive goods are not touched by human hands. Where it is moved openly within the system, there are also clean room conditions that exclude any conceivable contamination.


Japanese Kaitai show as an exclusive visitor experience at fish international


This year’s edition of fish international is also breaking new ground in conveying knowledge and addressing visitors. The Spanish fishing company Balfego, the fish trading house Zeelandia voan Belzen (Willich) and the fish manufacturer Deutsche See (Bremerhaven) have brought a Japanese Kaitai show rarely seen in Europe to Bremen. At this traditional ceremony, the Japanese Kaitai master Kozo Ohgata disassembles a 150 to 200 kilogram bluefin tuna. For the spectators, the show of the perfect knife guidance is not only an impressive experience, but also very informative. “Both restaurateurs and traders can learn more than ever before in 45 minutes about the culinary experience for their guests and customers in a bluefin tune,” promises Christian van Belzen.


Bluefin tuna is one of the most valuable edible fish in the world. For an animal weighing 150 to 200 kilograms, as it is the focus of the Kaitai ceremony on fish international, fishermen usually redeem several 1000 euros. Particularly valuable is meat from fish that – as with Balfego – are slaughtered according to the Japanese Ikejime technique. This stress-free method for the animals leads to a particularly good-tasting end product.


More information: www.fishinternational.de

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