【DE】gamescom 2022: New details on event arena, creator program and further exhibitors

So far, over 550 companies registered +++ Over 70% foreign companies and 27 country pavilions +++ First information on program of gamescom partner country Australia announced +++ Four days packed with entertainment in gamescom event arena +++ Participation of hundreds of Creators confirmed +++ “Games: The Heart of Pop Culture” is the central theme of gamescom 2022, “Next Generation of Mobile Gaming” and “Healthy through Games” are this year’s trends +++ gamescom 2022 from August 23 to 28 in Cologne and online


After more than 500 exhibitors for gamescom 2022 were announced at the beginning of July – including KRAFTON, Level Infinite (Tencent) and HoYoverse, some top international companies that will be present for the first time with a stand in the entertainment area – further information now follows: More exhibitors have been added since last week, bringing their total number to over 550. The proportion of foreign companies is over 70 percent, with 27 country pavilions now registered. More and more companies outside the games industry also want to use gamescom to present new partnerships with gaming brands and get in touch with the unique community. Exhibitors and sponsors include LEGO, McDonald’s Germany, MINI and Porsche & Puma. In the gamescom event arena, AMD, Funcom and ESL Gaming/ Qualcomm will each provide entertainment with their own diverse program on different days. Numerous creator agencies and hundreds of talents have already registered for gamescom.


Oliver Frese, Chief Operating Officer of Koelnmesse: “gamescom and the gaming community are highly diverse. From exhibitors, entertainment programs and the creators represented at gamescom – the event in August has something for everyone. Particularly with creators, I am pleased to see that our constantly expanding offering has been so well received. This has been a story of shared growth and success since year one and as organizers we are doing everything we can to ensure that it continues for a long time to come.”


Felix Falk, Managing Director of game – The German Games Industry Association: “Celebrating games together has always been the great strength of gamescom. Games thrive on the enthusiasm of the community, and this will be more evident at gamescom this year than anywhere else. The final spurt in the last few weeks also makes us look forward to the end of August, because after the many planning uncertainties for partners this year, there is now once again a lot in these last weeks that the community can already look forward to.”


Philip Green, the Australian Ambassador to Germany: “It’s fantastic to see Australia partnering with Gamescom as the feature country for 2022. With around 37 studios attending, we are looking forward to welcoming the largest delegation of games development studios to showcase their games in Germany. The Australian Government is committed to supporting the Australian digital games sector – to create, innovate and flourish and achieve its full potential and employing over 10,000 talented individuals by 2030.”


gamescom event arena: Four days featuring a varied entertainment program

One of the highlights of gamescom 2022 is the gamescom event arena. To ensure that it is located right in the heart of gamescom, it will open in Hall 6. For four days, fans can come and go without an additional ticket and experience the various events at will. Among other things planned are:

Thursday: A huge event that will be an epic celebration of metal music, produced by Funcom and The Outsiders, developers of upcoming rhythm shooter “Metal: Hellsinger”


Friday: Various creator activations from and with AMD

Saturday and Sunday: Snapdragon Pro Series mobile esports tournaments hosted by ESL Gaming and Qualcomm

The big opening show gamescom: Opening Night Live, for which tickets go on sale at the beginning of August, will kick off the event arena on Tuesday evening.


gamescom X creators: A shared success story

Creators and gamescom have belonged together since the beginning and have grown ever stronger since. This year, the Creator offering at gamescom will be expanded even further.

For the first time, there will be a dedicated creator co-working space. This is intended to provide creators at gamescom with the best possible support for their work. In the area, which is only accessible to creators and their teams, there will be, among other things: 100 workstations, high-speed internet connection, streaming booths, rest and meeting areas, a snack and beverage offering, checkroom, lockers and much more. The confirmed participation of hundreds of creators and their agencies from numerous countries around the world shows that this offer is well received.


With the central theme “Games: The Heart of Pop Culture”, this year’s gamescom will focus on the particularly high cultural relevance of computer and video games. After all, games are not only the most successful entertainment medium of our time, but have also become the heart of pop culture, on which others are increasingly taking their cue. Whereas in the past there was the movie to go with the book, today there is the book to go with the game, fashion to go with the game, and even dance to go with the game. In short, anyone who inspires the games community today will inspire the whole world tomorrow. The “Next Generation of Mobile Gaming” trend picks up on the current developments of smartphones as a gaming platform. After all, the devices are so good today that significantly more elaborate games are possible. More and more well-known game series are also getting their own mobile versions, reaching additional millions of players. And with the help of cloud gaming, favorite PC and console games can continue to be played seamlessly on the smartphone while on the move. More power and more sophisticated games for mobile devices are also driving the mobile esports trend. The fact that computer and video games are increasingly being used for mental health is picked up by the “Healthy through Games” trend. With “Wholesome Games,” a genre of its own has become very popular, focusing on games that help to relax and slow down everyday life thanks to their relaxed style. In addition, computer and video games are increasingly being used in therapies, for example to help pain patients, alleviate the effects of dementia or support children with ADHD.


In the weeks leading up to gamescom, fans will receive regular updates on the event’s wide range of offerings – including the event arena, the various community areas and the gamescom city festival – as well as the plans of participating companies. Interested companies can still become part of gamescom and can find all information on participation opportunities at https://b2b.gamescom.global/for-partners/join-gamescom/. Ukrainian developer studios will receive free booth space at gamescom 2022.


About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. 2022 gamescom will take place in Cologne and online from Tuesday, 23. August to Sunday, 28. August gamescom 2022’s official partner country is Australia. gamescom is jointly organized by Koelnmesse and game – Verband der deutschen Games-Branche e.V..


Koelnmesse – industry trade fairs for the gaming sector: Koelnmesse is an international leader in organising trade fairs in the gaming and entertainment segments. Hosted at the trade fair grounds in Cologne/Germany, gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom brings together passionate gamers, trade visitors and exhibitors from across the world with a highly effective approach – in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Singapore, gamescom asia provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, bringing together the full spectrum of supply and demand.


Further information: b2b.gamescom.global/gamescom/gamescom-2022/industry-trade-fairs/


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