【DE】From Kaitai show to fish start-ups

The Bremen fish trade fair in September is a source of ideas


From an extraordinary cooking show to the latest trends and products around fish to the exchange of knowledge with proven experts: This year’s fish international at Messe Bremen – Germany’s only trade fair for fish and sea delicacies – is a must. And not only for restaurateurs who want to offer their guests something special. All those who manage shopping and make important decisions in restaurants, hotels, commercial kitchens or catering services are also right here. To the industry meeting of the fishing industry from the 4th to the 6th In September 2022, almost 300 exhibitors have registered so far.



With “Shrymps” Happy Ocean Foods presents a plant-based alternative to the popular shrimp on fish internationally. (c) Happy Ocean Foods



Fish is still very popular. According to a recent study by the Norwegian Seafood Council, German consumption has returned to the pre-pandemic level after a high during the corona period. However, consumers are willing to spend more money on fish, as the recent market observations of the Fish Information Center in Hamburg show. In addition, many Germans still rate it as a quality feature when a selection of fish dishes is on the menu.


Japanese Kaitai show shows how an entire tuna is filleted


In order to provide restaurateurs with detailed knowledge about fish, the exhibitors of fish international are also taking extraordinary paths: This year, the fish trading house Zeelandia van Belzen (Willich), the fish manufacturer Deutsche See (Bremerhaven) and the Spanish fishing company Balfego bring a Japanese Kaitai show rarely seen in Europe to Bremen. At this traditional ceremony, the Japanese Kaitai master Kozo Ohgata disassembles a 150 to 200 kilogram bluefin tuna.


For the spectators, the show of perfect knife guidance is not only an impressive experience, but also very informative, because Kaitai masters are skilful artists in dealing with the different types of knives and have a strong knowledge of the anatomy of a tuna. “Both restaurateurs and dealers can learn more than ever before about the culinary experience for their guests and customers in a bluefin tuna in 45 minutes,” promises the organizer of the show, Christian van Belzen.


Newcomer area for innovative products and start-ups


Other innovations at this year’s fish international include the Newcomer Area. It is specially designed for startups and companies that come to the fair with innovative products. Exhibitors include “Crushi” from the Netherlands and “Happy Ocean Foods” from Munich. The Dutch have developed sushi bites that are covered with a crispy layer on the outside.


The special thing about it: The rolls in three different flavors are delivered frozen and baked in highly heated oil for a few minutes before consumption. “Crushi” is already successful in several European countries and is now being presented for the first time in Germany.


Happy Ocean Foods has developed a vegan alternative to crustaceans. The “shrymps” of the startup from the Bavarian capital consist exclusively of vegetable ingredients, but taste (almost) like the original and can also be prepared in a variety of ways as shrimp.


“Matchmaking Tool” brings exhibitors and visitors into contact


As the only German trade fair for fish and seafood, fish international in Bremen is traditionally the place where the entire industry meets. In order for the participants to better plan their visit to fish international and to be able to use their time intensively for targeted discussions, Messe Bremen has set up a new tool: Exhibitors and visitors can make a targeted appointment via a meeting platform on fish international website, the so-called “Seafood Business Meeting”. “In this way, not only can new products be discovered, the new offer also leads to new interesting contacts that you might not have gotten during the classic tour,” emphasizes Sabine Wedell, project manager of fish international.


More information: www.fishinternational.de



About fish international


Founded in 1988, fish international at MESSE BREMEN is the only German trade fair for fish and seafood. Every two years, a good 12,000 visitors from the fish industry, fish wholesale trade, retail trade and gastronomy come together. Here, for example, you will find around 300 suppliers from all over the world and take the opportunity to inform yourself and exchange ideas.

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