【DE】IFA 2022: Keynote – Sustainability as a corporate philosophy

How can companies maintain their growth course without harming the environment? Hakan Bulgurlu, CEO of the Turkish household appliance manufacturer Arçeliks, investigates this question in his keynote at IFA 2022.


To get an idea of global warming, Hakan Bulgurlu is not too far away. In 2019, he climbed Mount Everest to sharpen his understanding of climate change. He wrote the book “A Mountain to Climb” about his experiences.


These experiences also have a great impact on his daily work as CEO of a large global manufacturer of household appliances. Arçelik has set itself the goal of helping households around the world become more resource-efficient. To achieve this, the company makes innovation and sustainability an essential part of its global business and produces equipment that help consumers save even more energy and water.


Innovations for the climate

“Arçelik has been innovative for almost 70 years,” emphasizes Hakan Bulgurlu, who was recently elected as the new president of APPLiA, the leading European household appliance association. “For us, innovation is always dedicated to sustainability in order to develop products that help customers live healthier and in harmony with the environment.”


It is clear that we are reaching a turning point in our fight against climate change. Arçelik wants to be part of the response to the climate emergency by using our resources and technical know-how to develop a new generation of devices that meet the ecological expectations of our consumers. The green industrial revolution is an opportunity for our company and the entire industry to take urgent climate protection measures in the way we organize our business, how we manufacture our products and how we see our role in society as a global organization.”

Hakan Bulgurlu talks about his corporate goals on 02. September 2022 at 2 p.m. at IFA 2022.


This year, the Arçelik brands Beko and Grundig will exhibit at the IFA in the Household Appliances sector in Hall 3.1.



About Arçelik

With over 40,000 employees around the world, Arçelik operates worldwide with sales and marketing offices in 52 countries and 28 production facilities in 9 countries with 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko). As Europe’s second largest household appliance manufacturer by market share (based on volume), Arçelik achieved consolidated sales of 6.5 billion euros in 2021. More than 2,000 researchers work in Arçelik’s 28 research and development centers and offices around the world and have applied for more than 3,000 international patents to date. In 2021, Arçelik achieved the highest score in the DHP Household Durables category for the third year in a row in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment. Due to its leadership position in the field of sustainability and its credible decarbonization roadmap to achieve net zero, Arçelik was the first and only company in its industry to be awarded the Terra Carta seal of HRH Prince of Wales. Arçelik’s mission is: “Respect the world, respect it worldwide.”



About IFA Berlin

IFA, the world’s most important innovation platform for leading consumer and home electronics brands, is the most efficient industry and communication meeting place for industry, trade and media. IFA 2022 will take place from the 2nd to the 6th September in Berlin.




About Messe Berlin

Berlin has been a trade fair location for 200 years, one of the most important worldwide for many decades. As a state-owned trade fair company, Messe Berlin makes a significant contribution to this. She designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week as well as major conferences and outstanding events, such as the fan mile at the Brandenburg Gate. With around 90 foreign offices, Messe Berlin distributes its events in over 170 countries. At the events at the headquarters under the radio tower in Berlin alone, around 25,000 media representatives from all over the world are accredited every year. The aim is to be an outstanding host to visitors at all Messe Berlin events, to give the best possible business impulses and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World.





Related post
【DE】GYMMOTION – The fascination of gymnastics with a new program “life time” at Messe Chemnitz

C3 Chemnitzer Veranstaltungszentren GmbH and TVM-Sportmarketing GmbH present their impressive show "Gymmotion - The Fascination of Gymnastics" on 03.12.2022 at Read more

【DE】Technical program for EuroTier & EnergyDecentral 2022 available as videos

Recordings of 145 events available as video on demand on www.dlg-connect.com - registration with e-mail address required   DLG). The Read more

【DE】Finally PSI again: Framework program for 2023 published

Practically applicable and a practical knowledge adapted to market conditions creates the basis for entrepreneurial success in the promotional products Read more

【DE】The nominations for the BrandEx Award 2023 have been announced

Trophies are available for 23 submitters at the BrandEx Award   The international BrandEx jury has decided: There will be Read more