【CH】MCH Group is a leading international live marketing company in Basel (Switzerland) since 1916

MCH Group has its roots in the “Swiss Sample Fair”, which took place in Basel (Switzerland) in 1916. Today it is a leading international live marketing company.




They stage several hundred events annually at their own event infrastructures in Basel and Zurich. They host around 30 of their own live platforms, including Art Basel in Basel, Miami Beach and Hong Kong, and they offer comprehensive services in experience marketing, from strategy through to implementation.




photo: mch-group.com






The MCH Group has its roots in the Schweizer Mustermesse, which was founded in Basel in 1916 and later became Messe Basel. In 2001, Messe Basel and Messe Zürich merged to Swiss Exhibition, which became MCH Group in 2009.




Agreement of the government of the Canton of Basel-Stadt to hold a Swiss Sample Fair (Schweizer Mustermesse)




First Swiss Sample Fair (Schweizer Mustermesse) in the City Casino (Centre I) and in a hall by Basel’s German Railway Station (Centre II); 831 exhibitors and 300,000 visitors.






Inaugural meeting of the Société coopérative du Comptoir Suisse in Lausanne




Decision by the parliament of the Canton of Basel-Stadt to found the Swiss Sample Fair Cooperative in Basel




Construction of the first massively-built halls on the site of the current Messe Basel




Destruction of four out of five of the wooden halls on the Basel exhibition site by a big fire. Subsequently, construction of the first definitive hall where Hall 1 is located today




photo: mch-group.com





Inaugural meeting of the Zurich Special Exhibitions Cooperative




The first Züspa held in the indoor stadium (Hallenstadion) in Zurich; 170 exhibitors, 45,000 visitors




Construction of Hall 2 at Messe Basel («Rundhof»)



 Muba 1955 | Historische Bilder | Impressionen | Messe Basel                  photo: mch-group.com





First trade fair in Basel: Holz – the Swiss trade fair for wood processing; 90 exhibitors and 16’000 visitors




Construction of the first exhibition hall in Zurich




First HILSA, International Exhibition für Home Technology in Zurich; more than 200 exhibitors, 47’190 visitors




Canon Inc           photo: mch-group.com





Founding and initial edition of Art Basel; 110 galleries, 16,300 visitors




Holding of the first European Watch and Jewellery Show in the framework of the Swiss Sample Fair; 712 exhibitors (no visitor numbers available)




First Swissbau in Basel; 314 exhibitors, 40,000 visitors






Conversion of the Zürcher Spezial-Ausstellungen cooperative into a public limited company




Construction of the Congress Center Basel




First watch and jewellery fair held separately from the Swiss Sample Fair, with exhibitors from outside Europe for the first time; 1784 exhibitors, 91,000 visitors




Official introduction of the designation Messe Basel for the Schweizer Mustermesse cooperative in Basel | Introduction of the company designation Messe Zurich and IPO of the renamed joint stock company Messe Zurich, AG für internationale Fachmessen und Spezialausstellungen




Inauguration of the new exhibition centre at Messe Zürich





 photo: mch-group.com





Opening of the current Hall 1 North at Messe Basel




Conversion of the Schweizer Mustermesse cooperative in Basel into Schweizer Mustermesse AG




Merger of Schweizer Mustermesse AG and Messe Zürich AG under the newly founded holding company Messe Schweiz AG; listing of the holding company on the SIX Swiss Exchange




First Art Basel in Miami Beach; 160 galleries, 30,000 visitors




Acquisition of Winkler Veranstaltungstechnik AG; start on building up the new “Event Services” business area




Acquisition of Expomobilia AG in Effretikon | Acquisition of 40 % of Exhibit & More AG (acquisition of the remaining 60 % in 2010)



photo: mch-group.com






Renaming of “Messe Schweiz AG” as MCH Group Ltd. | Acquisition of Rufener Events Ltd




Acquisition of Beaulieu Exploitation SA, renamed MCH Beaulieu Lausanne SA




Acquisition of 60 % of Asian Art Fairs Limited (acquisition of the remaining 40% in 2014)




Opening of Hall 1 South at Messe Basel




First Art Basel in Hong Kong; 245 Galerien, 34,900 Besucher/innen




Acquisition of Reflection Marketing AG | Acquisition of 20% in metron Vilshofen GmbH




Acquisition of 60.3% der Seventh Plane Pvt. Ltd (India Art Fair)




Acquisition of the American MC2-Group | Acquisition of 67.5 % shareholding in Masterpiece London Ltd. | Acquisition of 24.1 % of art.fair International GmbH (Art Düsseldorf)




BASELWORLD 2013 | Outside View | Messeplatz             photo: mch-group.com






Sale Winkler Livecom AG




Merger of MCH Global AG, Reflection Marketing AG, Techno Fot AG, Rufener Events Ltd and Oceansalt LLC into MCH Live Marketing Solutions AG | Sale of the stakes in Seventh Plane Pvt. Ltd (India Art Fair) and in art.fair International GmbH (Art Düsseldorf)




Entry of Lupa Systems LLC as an new anchor shareholder of MCH Group Ltd. | Capital increase to nominal CHF 148,693,510 | Integration of Exhibit & More AG into MCH Swiss Exhibition (Basel) Ltd. | Sale of the participation in metron Vilshofen GmbH


Products and services


Their wide range of products and services includes physical and digital platforms in various sectors and bespoke solutions in all areas of live marketing worldwide. They also have attractive multifunctional event infrastructures in Basel and Zurich.




Platforms and communities


Art Basel is a leading brand in the global art market. The three shows in Basel, Miami Beach and Hong Kong are among the most important art events. he physical platforms are complemented by numerous digital elements, including online viewing rooms and the global guide.



photo: mch-group.com



Their portfolio also features numerous leading B2B and B2C platforms in Switzerland in a variety of sectors, including construction and hospitality, life sciences, energy, education, motorbikes, house and garden. Supplementary digital elements are being developed and provided in these areas too, including an online platform for the Giardina Zürich exhibitors.


The brands




Live Marketing Solutions


MCH Global, MC2 and Expomobilia offer in the field of Experience Marketing holistic through-the-line solutions, from strategy and conception to implementation – worldwide.




Photo: mch-group.com




MCH Global provides companies and organisers worldwide with experience marketing solutions for the future – experience events and campaigns, hybrid events or solutions for the point of experience, using comprehensive “through-the-line solutions” from strategy and creation right through to implementation.






Photo: mch-global.com




The two MC2 brands in the U.S. and Germany as well as Expomobilia in Switzerland, the UAE and China are mainly active in the construction experience marketing sector. Striking examples of new markets which are continually opening up are projects for the World Expo in Dubai (including the Swiss Pavilion) and experience marketing roadshows for Netflix and General Motors in the U.S.




MC² is an award-winning brand experience solutions agency. With strategic thinking, inspiring designs, and seamless execution, we deliver growth for our clients by creating immersive live and virtual experiences that foster emotional relationships between brands and audiences. Check out our recent work and insights below.



Expomobilia has the expertise to provide customers worldwide with the tailor-made solutions. Experienced since 1973 in the field of customized and temporary constructions, Expomobilia – MCH Live Marketing Solutions AG from Effretikon in Zurich has established itself as a globally active general contractor for trade fair booth, pavilion and event structures. The company has been an independent subsidiary of the MCH Group AG since 2007 and employs around 90 members of staff.






Presence at trade shows is an effective tool for entering into an inspirational dialog with customers and partners. Throughout the world, the automobile industry presents its brand world in a fascinating, strictly industry-specific way. Expomobilia has been creating and constructing exhibition stands for the automobile sector since 1973, and has therefore an intimate knowledge of the automotive industry and all exhibition venues worldwide. Read more in their detailed references.












Photo: expomobilia.com








High-end exhibition stand construction: Expomobilia designs and installs complex exhibition structures to the highest standards at watch and jewelry shows worldwide, including Baselworld, JCK in Las Vegas and Watches and Wonders in Hong Kong. For more than three decades, Expomobilia has been designing and building challenging pavilion constructions for prestigious brands.










Photo: expomobilia.com






Having a presence at trade fairs is an excellent way of giving a brand space and getting messages across: products are exhibited in a three-dimensional, and therefore technically accurate, form. At international fairs, for both trade and consumers, Expomobilia displays its customers’ activities in the best possible light and for the largest possible audience.








Photo: expomobilia.com






Their Live Marketing Solutions division supported a total of 3,770 projects in the 2019 financial year. 420 projects were carried out in Switzerland and 3,464 projects abroad, including 3,294 in the U.S.






Photo: mch-global.com










The Venues


They have attractive and multifunctional event infrastructures in Basel (Messe Basel, Congress Center Basel) and Zurich (Messe Zürich). They are up to date from an ecological point of view.






Messe Basel provides 141,000 m2 of exhibition space (gross), with an event hall which accommodates up to 2,500 people. Congress Center Basel has 25 halls with a capacity for up to 5,000 people. Messe Zürich provides an exhibition space of 30,000 m2.




The trade fair and conference infrastructures not only boast the most up-to-date technology but are also at the cutting edge of environmental standards. Almost 90% of their total energy consumption was sourced from renewable energies. The power consumed is also produced from 100% renewable energy. Messe Basel Hall 1 South was awarded the BS-054 Minergie label.




A total of 43 trade fairs, 28 conferences and 740 other events were organised at the Basel and Zurich locations in 2019. Over 1.6 million visitors were recorded at both locations. The 43 trade fairs hosted a total of 8,812 exhibiting companies, attracting around 1.2 million visitors.


Venues | Basel


Basel is the biggest and most important exhibition location in Switzerland and one of the key locations in Europe. The exhibition and congress site comprises five exhibition halls, the Congress Center Basel the Musical Theatre Basel.


Messe Basel


Messe Basel comprises in five halls an overall exhibition area of 141,000 m2, 83,000 m2 of which suitable for multi-storey stands.




Photo: expomobilia.com



Messe Basel | Hall 1


The three-storey complex of hall 1 – built in 1998-1999 and 2011-2013 – constitutes the centrepiece of Messe Basel. The Hall 1 is accessed from Exhibition Square through the North and South Foyers in the City Lounge, which boasts a striking atrium. With a continuous surface of 420 metres, Hall 1 makes for a unique atmosphere. Exhibitions with multi-storey stands (hall height up to 10 metres), events with stage and platform structures and also other major events are just a few of the countless possibilities for this unique building. Hall 1 is linked to the Congress Center Basel via an overhead walkway.



Photo: messe.ch




Congress Center Basel


The Congress Center Basel covers a larger area than any other congress venue in Switzerland. Our multi-purpose spaces, professional services and proven expertise in the organisation of congresses, conferences, seminars, exhibitions and presentations make absolutely certain that your event will run without a hitch.




 Photo: architecturalrecord.com





Gusto Gala 2018 | Congress Center | Messe Basel | 2018            photo: mch-group.com




Photo: congress.ch


EACS 2019 | Congress Center Basel | Event Halle               photo: mch-group.com




At the end of 2019, their corporate group had a total of 860 permanent employees – 424 in Switzerland, 34 in other European countries, 358 in the U.S. and 44 in the Middle East and Asia.




They achieved a consolidated revenue of CHF 523 million in the 2019 business year, 57% of which was generated in Switzerland. In recent years, MCH Group has consistently been among the ten most lucrative exhibition companies in the world.









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